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11-Jul-2020
JONAH HILL: A SUPERSTAR INSPIRING CHANGE

Throughout its existence, the iconic Superstar has been worn by teams and crews who push culture forward. adidas Originals has collaborated with one of culture’s most game-changing creative forces, Jonah Hill, to present a striking new take on the legendary silhouette. The Jonah Hill Superstar creates an organic link to Jonah’s own childhood influences, inspirations, and points of reference. Speaking on the design inspiration Jonah explains the creative process and his personal relationship...

01-Jul-2020
The Course Meets the Pitch with Limited Edition Manchester United Footwear

The word ‘pitch’ may have different meanings in football and golf, but today those worlds collide in the form of a limited-edition silhouette designed for the course. The adicross Retro Manchester United Edition will give The Red Devils yet another way to represent their team, whether they’re cheering after a stunning goal by Pogba or hitting a big drive off the first tee. The new footwear is available in both Europe and Japan starting today. The adicross Retro is one of adidas Golf’s...

25-Jun-2020
ADIZERO ADIOS PRO: CREATED BY AND FOR RECORD BREAKERS

The story of the adizero franchise began in Berlin on 28 September, 2008, when Haile Gebrselassie shattered his own marathon world record and became the first person to break the 2:04hr barrier with adizero adios 1. Today, we are introducing the newest member of the award-winning and record breaking adizero family. The adizero adios Pro. Training across three continents, elite athletes 1 - including Joyciline Jepkosgei and Rhonex Kipruto - gave iterative feedback to develop prototypes and...

18-Jun-2020
An Open Invitation to the Summer of Golf with Limited-Edition CODECHAOS Footwear

In what’s already been an eventful year, the summer season, as always, begins a new chapter. That’s why adidas is introducing a new limited-edition silhouette – the CODECHAOS “Summer of Golf” – not only as a rally cry and declaration, but also to represent how golf has offered thousands of people some solace in recent weeks by playing the sport. The unique footwear will be available worldwide on June 20, the first official day of summer. Originally inspired by the 1967 “Summer of Love”...

10-Jun-2020
launching new FC Bayern Munich 2020/21 home jersey – a classic look for the record-breaking German club

Traditional club colors of red and white are complimented by fresh design details for a distinctly modern look Special details include “Mia San Mia” lettering on the neck and stripe details worked into the fabric The new kit will debut on-pitch this evening, and will be available exclusively at adidas.com/football and FCbayern.com/shop/en from today adidas and FC Bayern Munich today present the new 2020/21 season home kit for the reigning German champions. The jersey is designed in classic...

03-Jun-2020
adidas and All Blacks Continue the Fight Against Marine Plastic Pollution with the Release of New Training Range Made with PRIMEBLUE: Made with PARLEY OCEAN PLASTIC

Featuring adidas PRIMEBLUE: Made With Parley Ocean Plastic performance fabric, a more sustainable technology where 100% of the polyester used is recycled Design inspired by the oceans that surround New Zealand Training collection available now on adidas.com adidas and the All Blacks continue the fight against marine plastic pollution with the release of the All Blacks training range, featuring PRIMEBLUE: Made With Parley Ocean Plastic performance fabric. PRIMEBLUE: Made With Parley Ocean...

28-May-2020
WHAT IF A SHOE COULD DECREASE YOUR CARBON FOOTPRINT?

We have always believed in the power and positive impact of coming together as one team. These past months have reaffirmed that. As we look ahead to what comes next, we have not lost sight of reimagining what’s possible for all of us, as we remain committed to tackling hard-hitting issues head-on – for all of our teammates and our planet. The stat that has us doing more than just talking is that the footwear industry emits 700M metric tons of carbon dioxide, every year 1 . Taken to a...

26-May-2020
Bringing together creative worlds of art & football with new UNIFORIA boot pack

REVEALING STRIKING NEW COLOUR DESIGNS ACROSS OUR PREDATOR, NEMEZIZ, COPA AND X FRANCHISES WITH THE RELEASE OF THE UNIFORIA PACK. Designed at the intersection of art & football, the UNIFORIA boot pack celebrates the unity & euphoria-inspiring power of the two, possessing a shared ability to evoke creativity & self-expression. The starting point for each design was a bold white base, mirroring an artist’s blank canvas. Each canvas is brought to life with a luminous colour palette, with brush...

25-May-2020
Together we are stronger than ever: supporting and protecting the team

#hometeam started out as a way to keep our community healthy, active and connected. It's a response to the things that bring us joy not being readily available, to find new ways to stay connected and look after each other and ourselves. Everyone from our employees and communities to our athletes and artists joined the team, sharing their own experience of how they are being creative in taking care of themselves and others. We believe there is much to be both grateful and hopeful for, as the...

22-May-2020
CODECHAOS “Nations Pack” Gives Golfers Something to Celebrate as Golf Returns

While the world’s best golfers will have to wait one more year to represent their countries , a didas is making sure gol fers everywhere can start show ing their pride t oday. adidas Golf unveiled a collection of limited-edition CODECHAOS footwear models - the Nations Pack – giving players the opportunity to put their nation’s colors on full display the next time they are on the course. The limited-edition footwear models represent five different parts of the wo rld : the U nited States ,...

15-Apr-2020
adidas Originals and Girls Are Awesome Collaborate on Top-to-Toe Capsule Collection

adidas Originals has teamed up with the purpose driven brand and emerging media platform, Girls Are Awesome, for a versatile top to toe capsule collection that champions the importance of creators. Including a range of women’s, unisex, and kids’ apparel and footwear options, the collection is presented by a striking visual campaign featuring a range of role models from the Girls Are Awesome family. Having previously worked together on a number of projects, including the elaborate Future...

16-Mar-2020
READY: New Multi-Sport Apparel Responsive to Heat, Wind, Rain and Cold

adidas introduces READY, a new multi-sport collection that uses responsive fabrics and intuitive design to help athletes perform, whatever the weather. With a global increase in outdoor sports and training 1, READY enables athletes of all abilities to train without the distraction of competing with the elements. With temperatures in Tokyo set to reach record highs this summer, READY technology will be put through the ultimate test as Olympic athletes take to the global sports stage wearing...

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