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20-Feb-2020
Why We Run

Running requires motivation, and that motivation remains unique to each runner. Everyone has their own reason as to why they run and their own targets of how far and fast they want to go. It is once those personal goals are set that individuals come together in efforts to achieve them, and that’s when the most powerful communities form. The Why We Run global study was commissioned by adidas, looking into these running communities in efforts to understand the different motivators of 6000...

16-Jan-2020
ADIDAS AND BEYONCÉ REVEAL FOUR FOOTWEAR STYLES IN THE ADIDAS x IVY PARK COLLECTION

Initially teased in the adidas x IVY PARK launch campaign, adidas and Beyoncé reveal four footwear styles, all showcasing the collection’s bold styling, and incorporating utilitarian details. What started as an adidas football shoe now finds itself on fresh terrain. The evolution of the Samba sneaker continues with the new IVY PARK Super Sleek 72. Bright orange peeks through the transparent platform outsole, while an innovative lacing system wraps around the heel and allows the wearer to...

27-Nov-2019
adidas Running reveals adidas ULTRABOOST 20, Celebrating Partnership with ISS U.S. National Lab

Today, adidas Running reveals the adidas Ultraboost 20 in partnership with the International Space Station (ISS) U.S. National Laboratory, once again revolutionizing its iconic leading performance running shoe. Drawing parallels with the construction of a space shuttle in which every part has a unique purpose, each element in the adidas Ultraboost 20 has been maximized for a specific performance-driven function, allowing athletes to elevate their performance to new heights. Spacerace...

25-Nov-2019
adidas Teams Up with Neighborhood for Latest Run City Pack

adidas Run City Pack FW19: NEIGHBORHOOD This November and December, four unique running capsule collections created with four diverse global partners will drop at select retailers around the world. Following the first two releases from Denmark’s Wood Wood and London’s Universal Works, the third release sees adidas turn to long-term partners NEIGHBORHOOD, who have offered a typically distinctive take on the sport of running. The drop features a varied selection of parkour-inspired running...

22-Nov-2019
adidas Reveals the Second Installment of their 2019 Collaboration with Lucasfilm, the adidas x Star Wars Space Battle-Themed Pack

adidas debuts the adidas x Star Wars Space Battle-themed pack, the second collection from its multifaceted collaboration with Lucasfilm Comprised of three key running models: the Ultraboost S&L, Ultraboost 19 and Alphaedge 4D, the capsule encourages fans to Run with The Force adidas x Star Wars Space Battle-themed pack will be available at adidas stores and on adidas.com beginning November 21 adidas launches the adidas x Star Wars Space Battle-themed pack, the latest installment of the...

16-Jul-2019
New Ultraboost 19 colorways coming with Launch of ‘Feel The Boost’ Campaign, A global celebration of the iconic adidas innovation

Today, adidas announces new colourways of Ultraboost 19 as cities and Creators around the world celebrate the performance and cultural impact of Boost technology. Consumers are invited to ‘Feel the Boost’ and fall in love all over again with the feeling only Boost on your feet can give you. This latest Ultraboost 19 update offers the continued benefits of the revolutionised silhouette that was inspired by, and redesigned for, a new era of running and fitness. Sam Handy, VP Design, adidas...

15-Jul-2019
adidas by Stella McCartney presents the Fall/Winter 19 collection, showcasing more sustainable innovation through performance and style

adidas by Stella McCartney continues to push boundaries in women’s sportswear with the Fall/Winter 2019 collection. The versatile collection incorporates cutting-edge fabrics that help reduce impact on the planet, without compromising on performance. The materials and production methods used to create the collection for FW19 include recycled polyester made with Parley Ocean Plastic TM , and regenerated ECONYL TM yarn. adidas targeted technologies, built to withstand both the intensity of...

11-Mar-2019
Winter is here; adidas Running announces Game of Thrones® collaboration with six limited-edition Ultraboost

PORTLAND, Ore., March 11 th – Today, after much hype and expectation, adidas Running announces the highly anticipated collaborative project with legendary HBO® television series Game of Thrones . Since it first hit screens in 2011, Game of Thrones has made waves across the entertainment landscape, transcending the world of Westeros to firmly anchor itself in modern pop culture. Now, ahead of its eighth and final season, adidas has reimagined the iconic houses and characters of Westeros in...

11-Feb-2019
adidas running unveils the new ULTRABOOST 19; the most responsive ULTRABOOST ever

Today, adidas Running unveils the all-new adidas Ultraboost 19, the most responsive, energy-charged version of the iconic running silhouette to date. To create the new adidas Ultraboost 19, adidas designers and product developers worked with thousands of runners worldwide to totally reinvent the running shoe. Together, they simplified the original adidas Ultraboost from 17 pieces to just 4 performance-driven components, creating a lighter, reboosted silhouette with more responsiveness for a...

04-Feb-2019
adidas and Eddie Huang reveal Chinese New Year ULTRABOOST

Tomorrow, adidas and Eddie Huang will officially reveal a special edition Ultraboost model in celebration of the Chinese New Year. Inspired by traditional New Year elements, the re-imagined Ultraboost incorporates authentic elements and design cues to pay homage to the Year of the Pig. The three stripes brand enlisted the help of Eddie Huang to memorialize the significant calendar moment, allowing the food connoisseur and streetwear figure to redesign one of adidas’ most recognizable...

11-Dec-2018
adidas works with thousands of runners to create the revolutionary adidas Ultraboost 19 – a new shoe for a new sport

Herzogenaurach, December 11: adidas Running today unveils the adidas Ultraboost 19, an entirely reimagined and redesigned version of the brand’s iconic leading performance running shoe. adidas designers and product developers worked with thousands of runners from around the world to create the new silhouette, in what was its most ambitious collaboration project ever. The overwhelming feedback from runners was that running is changing, becoming younger and more democratic. With the emergence...

15-Oct-2018
University of Nebraska and adidas reveal new ‘Memorial Tribute’ alternate uniforms

LINCOLN, Neb. | PORTLAND, Ore. (October 15, 2018 ) – The University of Nebraska Huskers and adidas Football today unveiled the new adidas Primeknit A1 ‘Memorial Tribute’ alternate uniforms, which...

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