adidas NEWS | Press Resources for all Brands, Sports and Innovations

For many, the playing field is not equal, which is why we believe through radical allyship, advocacy and a fair value system we can create new possibilities for our communities in sport and the culture it inspires. Whilst we won’t get there overnight, through the power of collaboration and a journey of growth and courage, we will keep pushing and learning to help make sport equal.

BRING ACCESS TO SPORT

We strive to turn barriers into opportunities, whether building physical spaces of the future, ensuring our product is more inclusive than ever, or connecting communities to co-create programs and initiatives to uplift and support.

CREATE EQUITY IN SPORT

It is our ambition that everyone experiences fair play and equal representation in sport, whether on and off the pitch or in the locker rooms and beyond

MAKE SPORT SAFE

It’s our ambition that sport be physically and psychologically safe, so all can be their authentic selves, and free of abuse or harassment of any kind.

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People

The planet is a playground. It’s where we connect, explore, and find ourselves. From the start we have always been there for the athletes. But today, climate change is changing the way we play.

So we need to be there for the planet too. Yes, we know we are part of the problem. And that’s why we’re shifting our business to reduce the impact we make.

The fashion industry continues to be one of the largest CO2 emitters on the planet. So we’ve taken change into our own hands by rethinking the materials we use. At the same time we’re developing solutions to keep products in play for longer and collaborating with innovators in our industry who share the same ambition to support a circular system. All together we’re actively looking for ways to reduce our carbon footprint. And we’re giving you a platform to make an impact with Move For The Planet. We’re doing it for all the fields. The courts. The coasts. And backyards.

For more than a decade, we’ve been making our shots count. Since 2001 we’ve been publishing a yearly sustainability report, so you can keep track of our actions. And in 2019, we launched our first running shoe that can be made into something new. Since 2022 we’ve been continuing to strengthen our capabilities around tracking and communicating our product’s carbon footprint.

Our journey isn’t over. We’re still looking for new ways to be there for the places we play. Because we believe through sport, we have the power to change lives. After all, without a beautiful planet, there is no beautiful game.

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Planet

PURPOSE