KARLIE KLOSS DEDICATES HER FIRST COLLECTION TO NEXT GENERATION WOMEN

For our first co-created collection with Karlie Kloss, we aimed to deliver on the performance needs of the next generation and inspire young women to harness the power of an active life.

Taking inspiration from Kloss’ own background in sport and love of running, the collection offers staple pieces in a palette of collegiate colors with playful orange accents. Featuring a range of versatile activewear, from the essential high-performance workout bra and tights, to trend-inspired streetwear pieces designed to support a diverse range of next-generation active lifestyles. Finally, our AEROREADY fabric technology has been used throughout the products to create an optimum balance between performance and comfort.

As part of our shared ambition to minimize plastic waste, the collection uses PRIMEBLUE, a high-performance recycled material made in part with Parley Ocean Plastic – upcycled plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean, and PRIMEGREEN, a series of high-performance recycled materials.

The two young innovators and changemakers, Alexis Williams and Elysha Ang, featured in the campaign are alums from Kode With Klossy, a nonprofit organization founded by Karlie Kloss that helps young women develop confidence and embrace their passion for computer science through free two-week summer coding camps. The campaign visuals were captured by artist, photographer and social commentator, Shaniqwa Jarvis. From start to finish, the collection and campaign were created by a formidable all-female line-up, designed to honor women making strides in the world today.

The adidas x Karlie Kloss collection will be available on adidas.com from December 1, 2020, with additional seasonal drops launching in 2021.