14-Sep-2023
14-Sep-2023
adidas Launches Adizero Adios Pro Evo 1 – The Future of Racing. At its Lightest*
Today, adidas unveils the 138g ADIZERO Adios Pro Evo 1, its lightest ever innovation-packed racing shoe. With lighter footwear comes the opportunity for greater speed. The revolutionary road-racer is the lightest racing shoe within the adidas running footwear range* - 40% lighter than any other racing supershoe it has ever created. Lighter than ever and packed with the latest technology, the industry-defining shoe is optimized to improve running economy and provide runners with greater...
01-Jun-2022
01-Jun-2022
Designed for Speed – adidas Announces Arrival of Latest Addition to Record-Breaking Adizero Range: The Adizero Adios Pro 3
Today, adidas unveils the latest addition to its record-breaking Adizero franchise* – the Adizero Adios Pro 3. The newest addition to the iconic Adizero range, the Adizero Adios Pro 3 is a true testament to the brand’s continued dedication to elevate the performance of runners by helping them push the boundaries of what is possible. What started with Peres Jepchirchir’s world record win – breaking the half marathon world record in the Adizero Adios Pro 1 in Prague in 2020 – continues now...
05-Oct-2020
05-Oct-2020
ANNOUNCING THE ADIDAS FOOTBALL COLLECTIVE WITH THE AMBITION TO HELP DRIVE POSITIVE CHANGE IN AND THROUGH FOOTBALL
adidas Football Collective is a new movement committed to creating change through football, that brings together past, current and future initiatives aiming to empower teams and football communities around the world Uniting under one badge, adidas is working with local change makers to develop and evolve city-specific activations by deploying resources to teams that give access where it isn’t readily available including disability champions, female game-makers and teams from the LGBTQIA+...
25-Jun-2020
25-Jun-2020
ADIZERO ADIOS PRO: CREATED BY AND FOR RECORD BREAKERS
The story of the adizero franchise began in Berlin on 28 September, 2008, when Haile Gebrselassie shattered his own marathon world record and became the first person to break the 2:04hr barrier with adizero adios 1. Today, we are introducing the newest member of the award-winning and record breaking adizero family. The adizero adios Pro. Training across three continents, elite athletes 1 - including Joyciline Jepkosgei and Rhonex Kipruto - gave iterative feedback to develop prototypes and...
15-Apr-2020
15-Apr-2020
adidas Originals and Girls Are Awesome Collaborate on Top-to-Toe Capsule Collection
adidas Originals has teamed up with the purpose driven brand and emerging media platform, Girls Are Awesome, for a versatile top to toe capsule collection that champions the importance of creators. Including a range of women’s, unisex, and kids’ apparel and footwear options, the collection is presented by a striking visual campaign featuring a range of role models from the Girls Are Awesome family. Having previously worked together on a number of projects, including the elaborate Future...
08-Mar-2020
08-Mar-2020
Funding The Future Of Women Entrepreneurs In The Sports Industry
Many of the world’s most innovative companies were founded and led by women, but in 2020 women entrepreneurs across the globe are still facing their biggest barrier to entry: opportunity. That’s why this International Women’s Day, adidas announces a new partnership with iFundWomen to help budding entrepreneurs turn their ideas into action, with the aim of creating a more inclusive future for females in the sports industry. SINCE DAY ONE, IFUNDWOMEN’S MISSION HAS BEEN TO EMPOWER WOMEN TO...
19-Jun-2019
19-Jun-2019
adidas Creates a New Boost Innovation for Urban Runners: PulseBoost HD
Introducing Boost HD: a new innovation in Boost technology. adidas has engineered Boost HD for more stability with the same unrivalled energy return and comfort. It’s a new expression of the best. Sitting lower to the ground, Pulseboost HD is ready for the unexpected. A sudden stop, juke or quick change in direction on a busy city street is not a problem with a completely new package of performance benefits for runners. - Boost HD is engineered for more stability with the same best-in-class...
29-Mar-2019
29-Mar-2019
adidas Originals x Overkill release new ZX10000C colorway
Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship. Originally conceived in 2003 as a hub for the German...
11-Jul-2018
11-Jul-2018
adidas’ biggest-ever Running movement United nearly one million runners against marine plastic pollution
Nearly one million runners from all over the world joined adidas and Parley For The Oceans during Run For The Oceans 2018 The activity saw adidas donate $1 million to help fund the Parley Ocean...
23-Feb-2018
23-Feb-2018
adidas Running set fast free by making BOOST Light available for consumers for the first time ever with the adidas ADIZERO SUB2
Herzogenaurach/Tokyo, February 23rd, 2018: One year after running the fastest marathon time ever recorded on Japanese soil, adidas athlete Wilson Kipsang returns to Tokyo with hopes of breaking his own course record wearing the elite adidas adizero Sub2 . To celebrate the silhouette being made widely available for the first time ever, Wilson will hand over the cutting-edge race-day-only shoes to the fastest adidas Runners racers after completing the 2018 marathon. Engineered specifically for...
22-Sep-2017
22-Sep-2017
adidas’ fastest long-distance runners to compete in a limited edition update of the adidas adizero Sub2 at Berlin marathon
adidas Running has today unveiled a limited edition update of its adidas adizero Sub2 racing shoes and the continuation of a journey which started with the first release at the beginning of the year. After racing to victory in February in Tokyo in adizero Sub2, Kenyan Wilson Kipsang will again attempt to break the boundaries in distance running in Berlin. With a strong history of marathon success including owning four world records, adizero is adidas’ fast franchise, and now, with years of...
20-May-2017
20-May-2017
adidas Running invited street runners from around the globe to race against elite athletes in Berlin to put the new PureBOOST DPR shoe to the ultimate test
- Elite athletes challenge over 100 runners to sprint against them during ‘The Art of Street Running’ experience - adidas’ community of global runners harnessed the energy of the city during a...
