01-Mar-2023
01-Mar-2023
Made to Win - adidas’ Adizero Franchise Offers a Shoe for Every Runner in Pursuit of Speed
With eight World Championship titles, two broken World Records and 50% of all Major Marathons won, 2022 belonged to adidas’ ADIZERO-wearing athletes For runners striving to break records or dominate races, adidas’ wide-ranging ADIZERO franchise offers the perfect shoe for any ambitious runner The whole franchise will launch in bold new colorways and be available globally via the adidas app, online and in store from 1st March 2023 In 2022, the ground-breaking technology fuelling the ADIZERO...
20-Feb-2020
20-Feb-2020
Why We Run
Running requires motivation, and that motivation remains unique to each runner. Everyone has their own reason as to why they run and their own targets of how far and fast they want to go. It is once those personal goals are set that individuals come together in efforts to achieve them, and that’s when the most powerful communities form. The Why We Run global study was commissioned by adidas, looking into these running communities in efforts to understand the different motivators of 6000...
03-Jul-2019
03-Jul-2019
adidas Baseball Celebrates All-Stars with Special-Edition "Iced Out" Pack
adidas Baseball today introduces the special edition "Iced Out" Pack, which will make its on-field debut at the 2019 MLB All-Star festivities July 8-9, in Cleveland, OH. Engineered for performance and designed for style, the "Iced Out" pack is inspired by an All-Star caliber athlete who takes the field with emotions in check, laser-focused and ice in his veins to stay calm under pressure. Generating a frozen effect, the "Iced Out" pack features a blend of white, grey, and ice-blue colorways...
01-May-2019
01-May-2019
adidas Partners with Little League® Baseball and Softball
Little League® Baseball and Softball and adidas today proudly announced a multi-year partnership in which the Portland, Ore., based company will be the official uniform, footwear and coaches apparel supplier for the Little League World Series (LLWS) and an Official Sponsor of Little League. Beginning this season, adidas will design and create all official on-field uniforms for all seven of the Little League World Series events throughout the United States. Additionally, adidas will outfit...
29-Mar-2019
29-Mar-2019
adidas introduces the 2019 adizero & icon "Charged Up” cleats for opening day
MLB’s top players are 100% charged up and ready for Opening Day. To match the excitement, anticipation and energy for the start of the new season, adidas Baseball today introduces the “Charged Up” Collection, featuring the 2019 adizero Afterburner 6 and Icon V cleats. With inspiration taken from the innovation, craftsmanship and exceptional materials found in new tech devices, adidas created a new generation of sneaker cleats for the ultimate fit, feel and fastest performance. Like the clean...
19-Mar-2019
19-Mar-2019
World series champion & MLB all-star Alex Bregman of the Houston Astros joins adidas family
adidas today announced a multiyear partnership with World Series Champion (2017) and All-Star (2018) shortstop Alex Bregman of the Houston Astros. A true 5-tool player from Albuquerque, N.M., Bregman will be featured in upcoming adidas brand marketing campaigns and collaborate on the creation of future adidas baseball products. “adidas is both an inspirational and aspirational brand. I love how they challenge the status quo, embrace and empower creativity, and how they live at the...
02-Feb-2019
02-Feb-2019
adidas announces multi-year partnership with football coach Dr. Jen Welter
- Creators Unite: adidas and Dr. Jen Welter Partner to Break Barriers - - adidas Football Creates the First Digitally-Crafted Women’s Football Cleat at SPEEDFACTORY USA - adidas announced a multi-year partnership with Dr. Jen Welter , the first female NFL coach and newly named Defensive Specialist Coach for the Atlanta Legends in the Alliance of American Football (AAF). Today adidas and Coach Welter kicked off the first girls’ flag football camp in Atlanta , as part of a series that adidas...
01-Feb-2019
01-Feb-2019
Philadelphia Flyers, Pittsburgh Penguins, NHL & adidas Unveil 2019 Coors Light Stadium Series™ Jerseys
The Philadelphia Flyers ® , Pittsburgh Penguins ® , National Hockey League (NHL ® ) and adidas today unveiled the new adidas ADIZERO Authentic NHL jerseys for the 2019 Coors Light NHL Stadium Seriesä. Specifically designed for this game, the special-edition uniforms will make their on-ice debut when the Penguins take on the Flyers outdoors at Lincoln Financial Field ® , home of the NFL's Philadelphia Eagles, on Saturday, Feb. 23. The game will be broadcast at 8 p.m. ET on NBC in the United...
09-Jan-2019
09-Jan-2019
adidas & NHL unveil special edition ADIZERO authentic pro Jerseys made from Parley Ocean Plastic™ for the 2019 Honda NHL® All-Star Game
adidas and the National Hockey League (NHL) today unveiled the new, eco-innovative and ocean-inspired ADIZERO Authentic jerseys for the 2019 Honda NHL® All-Star Game – the first-ever NHL hockey jerseys featuring repurposed and upcycled materials created in partnership with Parley for the Oceans. The new special edition adidas ADIZERO Authentic Pro x Parley jerseys will be worn by the NHL’s best players exclusively for the 2019 SAP NHL All-Star Skills™ on Friday, Jan. 25 (6 p.m. PT / 9 p.m....
11-Jul-2018
11-Jul-2018
Da Beauty League and adidas partner for 2018 Summer Season
Proof that there is no off-season in hockey, Da Beauty League returns to Braemar Arena for a third season from July 11 - August 22 to showcase a fast-paced and creative style of play. Today, Da Beauty League and adidas proudly announced a new partnership in which the Portland, Ore., based company will be the official hockey brand of the for the league’s 2018 summer season. “As the creator sports brand, we seek to inspire through our products, our athletes, our style, and in communities, and...
18-Dec-2017
18-Dec-2017
P.K. SUBBAN joins adidas family
PORTLAND, Ore. (December 18, 2018) – adidas today proudly announced a multiyear partnership with one of the National Hockey League’s top defenseman, 2-time NHL All-Star, 2013 Norris Trophy Winner...
