adidas News Site | Press Resources for all Brands, Sports and Innovations : Search

Crazy BYW

11-Sep-2019
adidas Debuts First Collaboration with BED j.w. FORD

This season, adidas presents its first collaboration with the Japanese fashion brand, BED j.w. FORD Designer Shinpei Yamagishi brings his instinctively progressive sensibilities to a trio of adidas footwear silhouettes, as well as a capsule collection of apparel pieces Founded in 2010 by Shinpei Yamagishi, BED j.w. FORD has evolved into one of the leading lights of Japan’s energetic crop of young fashion brands. Designer Shinpei Yamagishi is completely self-taught, channelling his admiration...

16-Apr-2019
adidas Consortium x A Ma Maniére release new silhouette

A Ma Maniére is the jewel in the crown of retail trailblazer James Whitner, a Pittsburgh native whose multiple stores show an inspiring commitment to celebrating cutting-edge style in cities far removed from the likes of Los Angeles and New York. Translating from the French as ‘My Way’, A Ma Maniére opened the doors of its first store in Atlanta, Georgia. Boasting the most considered selection of sneakers and most uncompromising high-end apparel, it quickly established itself as a go-to...

05-Apr-2019
adidas Originals and Pharrell Williams release multi-color Boost You Wear LVL

Pharrell brings his inimitable visual flare to one of adidas Originals’ most striking silhouettes this season, transforming the evolutionary BYW silhouette with an unmissable multi-color palette. A progression of adidas’ groundbreaking Feet You Wear concept from the 1990s, the BYW (Boost You Wear) model features a unique podular tooling which facilitates freedom of movement across the foot. The use of contemporary Boost™ tooling then pushes this ethos even further, offering the greatest...

Sign up & Personalize your News alerts

To provide you with a more responsive and personalized service, this site uses cookies. By clicking "Accept", you agree to our use of cookies. For more information on the ones we use and how to delete or block them please read our policy.