1 - 12 of 35 Results
01-Mar-2023
01-Mar-2023
Made to Win - adidas’ Adizero Franchise Offers a Shoe for Every Runner in Pursuit of Speed
With eight World Championship titles, two broken World Records and 50% of all Major Marathons won, 2022 belonged to adidas’ ADIZERO-wearing athletes For runners striving to break records or dominate races, adidas’ wide-ranging ADIZERO franchise offers the perfect shoe for any ambitious runner The whole franchise will launch in bold new colorways and be available globally via the adidas app, online and in store from 1st March 2023 In 2022, the ground-breaking technology fuelling the ADIZERO...
06-Feb-2023
06-Feb-2023
adidas and Jamaican Football Federation (JFF) Unveil Official Team Jerseys for the Reggae Boyz and Reggae Girlz
In partnership with JFF, adidas reveal the first collection under the four-year deal, which was designed by world renowned Wales Bonner label Woven with the style and spirit of Jamaican culture, the four-piece game day apparel range includes home and away kits, a pre-match jersey and a reversible anthem jacket Crafted for the Reggae Girlz (Women’s Team) and Reggae Boyz (Men’s Team), and fans all over the world, the collection is available for purchase from today via adidas.com and select...
10-Oct-2022
10-Oct-2022
adidas and Calm Unite to Progress Sports Performance Through Mental Wellbeing
On World Mental Health Day the two global brands are coming together for the first time Through adidas membership program ‘adiClub’, consumers can access Calm Premium The partnership will start as a pilot in the UK and the US from October 17th On World Mental Health Day adidas has announced a new partnership with Calm, the world’s leading mental health platform. The two leading brands are uniting with the ambition of progressing sports performance through supporting mental wellbeing. The..
12-Sep-2022
12-Sep-2022
From Sunrise to Sunset, the Limited-Edition Samba Golf Keeps the Game Alive
The Samba – a timeless classic originally created to enable footballers to train in firm and icy conditions – has made its way back to the course. As the traditional golf season slows down, we wanted to offer a special shoe to keep golfers’ energy alive, which is why we created a Limited-Edition Samba Golf in not one, but four vibrant pastel colors such as halo blue, clear pink, pulse yellow, and crystal white. As familiar hues of summer sunrises and sunsets, the shoe will also feature a...
29-Jun-2022
29-Jun-2022
adidas Celebrates the Benefits of Running in the Comfort Zone with the All-New Supernova
adidas shows the value of staying in your comfort zone with the launch of the all-new Supernova, rejecting the commonly held belief that progress only comes when you push yourself out of it The latest addition to the Supernova franchise is designed to provide high levels of comfort for the body and mind The new shoe has a 12% lower carbon footprint for the female version and 10% lower carbon footprint for the male version compared to a previous model adidas Supernova will be available via...
19-May-2022
19-May-2022
adidas and Yohji Yamamoto Re-Introduce the Iconic Y-3 QASA HIGH
When adidas and Yohji Yamamoto first took to the runway at Paris Fashion week in October 2002 for the inaugural Y-3 collection, the brand with the Three Stripes and the avant-garde Japanese designer changed the worlds of fashion and sportswear forever. Over ten years later, in 2013, Y-3 introduced one of its most loved sneakers to date – the Y-3 QASA HIGH. Upon arrival, the boundary pushing silhouette made an instant impact in culture, and, having been worn by many of the world’s most...
18-Mar-2022
18-Mar-2022
adidas Originals Enters Ozworld for Spring/Summer 2022
Bridging the gap between the past and the future, in Spring/Summer 2022, out of this world comfort meets daring self-expression as adidas Originals encourages you to be the free you with its latest Ozworld collection. Today, the truest form of identity expression is found when each and every person is free to be who they want to be. When adidas first introduced the Ozweego back in the 1990s, it was a time of unbound discovery. More than 30 years later and the world has once again entered...
01-Feb-2022
01-Feb-2022
Bad Bunny Gets Playful with the “Catch and Throw” Forum PWR
Bad Bunny Gets Playful with the “Catch and Throw” Forum PWR Herzogenaurach, Germany – February 1, 2022 - Puerto Rico’s hometown hero Bad Bunny continues his adidas collaboration into 2022 with the new Forum PWR “Catch and Throw.”Atrapa, haz lo que quieres y vuelve a lanzar. One of adidas’ closest partners over the last year, Bad Bunny once again crafts a deeply unique narrative, this time around the Forum PWR, evoking childhood pastimes by way of an invitation to play a game of “Catch and...
28-Jan-2022
28-Jan-2022
ADIDAS X IVY PARK ANNOUNCES IVY HEART, A CAPSULE COLLECTION INSPIRED BY LOVE JUST IN TIME FOR VALENTINE’S DAY
THE CAPSULE COLLECTION GETS TO THE HEART OF THE MATTER IN REDS, PINKS AND NEUTRALS, WITH BOLD LOOKS IN INCLUSIVE SIZES AND FOOTWEAR FOR EVERYONE Herzogenaurach, Germany - January 28, 2022 - adidas and IVY PARK CEO Beyoncé announce IVY HEART, a new capsule collection inspired by love, just in time for Valentine’s Day, from the ongoing adidas x IVY PARK creative partnership.As with previous adidas x IVY PARK offerings, this latest collection features distinct looks with inclusive and in...
28-Oct-2021
28-Oct-2021
Celebrating 30th Birthday of Equipment with Never-Before-Seen Model
We are commemorating the 30th birthday of EQUIPMENT. To celebrate the occasion, we will be re-issuing OG versions of three fan-favorite models that represent the technologies and ideologies of adidas EQUIPMENT, plus one new retro style, the adidas EQUIPMENT Prototype. A fresh addition to the adidas EQUIPMENT range, the 2021 adidas EQUIPMENT Prototype takes its inspiration from a 1993 racing sample. This never-before-seen silhouette finally sees the light of day after remaining under wraps...
15-Jul-2021
15-Jul-2021
TAKING 5: NEW SERIES PROFILING ATHLETES REDEFINING WHAT IT MEANS TO BE A WOMAN IN SPORT
For any athlete, finding your element takes self-study, practice and commitment. This holds true no matter the sport – dancing, skateboarding, cycling, basketball, tennis, soccer, and life. Just like in sport, it helps to have teammates to lean on and to learn from along the way. This insight served as the inspiration behind ‘Taking 5’ – an all-new video series that curates intimate portraits of athletes who have found their flow state by being true to themselves. The series will feature the...
10-Nov-2020
10-Nov-2020
JOAO FELIX IS THE NEW FACE OF ADIDAS GMR, THE INSOLE THAT MERGES PHYSICAL FOOTBALL & DIGITAL GAMING
Today, we are announcing Portuguese star, Joao Felix, as the new face of adidas GMR, the insole that recognizes the physical movements footballers make on-pitch – measuring kicks, shot power, distance, and speed. Joao Felix is challenging fans around the world to put their football skills to the test and compete against him in the Prove It with GMR shot power challenge – a new challenge that turns real-life action into virtual rewards.. Wearing the GMR insole, fans must showcase their skill...
