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05-May-2020
FROM THE SIDELINES TO THE FRONTLINES, 'THANK YOU'

Innovation doesn’t have to be confined in the form of a product; it is also the creative adaptation of human behavior to ever changing situations. While for us, that meant shifting the production of 3D printed midsoles to Face Shields to aid the Covid-19 reliefs, to those healthcare heroes wearing the shields, it meant finding creative solutions to make sure challenges did not prevent them from being able to work and treat patients. In the beginning, the first challenge rose from scarcity of...

08-Mar-2020
Funding The Future Of Women Entrepreneurs In The Sports Industry

Many of the world’s most innovative companies were founded and led by women, but in 2020 women entrepreneurs across the globe are still facing their biggest barrier to entry: opportunity. That’s why this International Women’s Day, adidas announces a new partnership with iFundWomen to help budding entrepreneurs turn their ideas into action, with the aim of creating a more inclusive future for females in the sports industry. SINCE DAY ONE, IFUNDWOMEN’S MISSION HAS BEEN TO EMPOWER WOMEN TO...

20-Feb-2020
adizero.

27-Jun-2019
adidas Originals and Bristol Studio Unveil SS19 Collection

adidas Originals and Bristol Studio unveil the SS19 collaboration featuring footwear and apparel. The street-level tribute to retro basketball culture was inspired by Bristol Studios’ Creative Director, Luke Tadashi’s summers spent in Venice Beach, CA. The nine piece capsule consists of a track jacket, snap pants, hoodie, t-shirt, ¾ length shorts, BYW LVL II sneaker, Adilette slides, socks and a headband. “As kids, my two best friends, MAASAI [Ephriam] and London [Perrantes], and I would...

27-Jun-2019
adidas Originals Presents the Nite Jogger 3M Project

adidas Originals pushes the late-night running roots of its contemporary Nite Jogger silhouette to its furthest extent this week, joining up with the world’s leading manufacturer of high-visibility reflective materials, 3M™ Scotchlite™ Reflective Material, on a collaborative ‘3M Project’ edition of the model. Initially inspired by an archival 1970s running model that was the first reflective running shoe in the industry made for people running at night, the Nite Jogger blends the utilitarian...

16-Apr-2019
adidas Originals draws thousands to sport club for weekend one

(Indio, CA)— adidas Originals united the best in sports and culture with adidas Sport Club, a modern day revival of Adi Dassler’s original Sport Hotel. The hub was the premier destination over the weekend congregating top athletes and creators in the spirit of collaboration and community elevation. Taking up residence at the opulent Zenyara Estate in the Coachella Valley, adidas Sport Club represented the brand’s Creators Unite mentality, bridging the diverse worlds of sport and culture...

11-Jan-2019
CONQUERING THE MIND - Tom Evans joins adidas TERREX

ATHLETE ANNOUCEMENT INTRODUCING TOM EVANS For ultrarunner Tom Evans, conquering the mind is key to conquering the trails. His mental preparation and determination set the perfect conditions for success, making him a strong new addition to the adidas TERREX trail running team. In the build-up to a race, Tom uses visualisation techniques, mentally going through every turn and incline before the big day. Knowing the trail means no distractions, and key to that is knowing his apparel and shoes...

27-Dec-2018
Donovan Mitchell selects aspiring sports writers from his High School to exclusively reveal his first adidas signature shoe, the D.O.N. Issue #1

Donovan Mitchell Selects Aspiring Sports Writers from His High School to Exclusively Reveal His First adidas Signature Shoe Portland, ORE., December 27 – adidas Basketball today revealed a preview of the first signature shoe for NBA stand-out Donovan Mitchell, the D.O.N. Issue #1. To celebrate his momentous journey from young player to starting shooting guard and disrupt the traditional sneaker tease, adidas and Mitchell worked with his alma mater, Greenwich Country Day School in Greenwich,...

10-Dec-2018
adidas kicks off Initiative to break down barriers faced by Women and Girls in Sport

PORTLAND, December 10, 2018: Today, adidas announces the She Breaks Barriers initiative as a continuation of its commitment to remove barriers in sport. Expanding on the #creatorsunite...

05-Jul-2018
adidas by Raf Simons Honors Belgian national day with new RS Replicant Ozweego pack

In celebration of Belgian National Day, held on July 21, adidas by Raf Simons pays tribute to the designer’s home country with an exclusive new colorway of the RS Replicant Ozweego runner. Together with a recently released American edition, the new Belgian version completes a duo of nation-specific designs. They embody Simons’ pride for his birth country, Belgium, and his admiration for his country of current residence, the United States. Both variants are updates to the RS Replicant...

02-Jul-2018
adidas + KANYE WEST announce the YEEZY 500 Utility Black

JULY 2018 – adidas + KANYE WEST announce the YEEZY 500 Utility Black. It will be available on July 7, 2018 with a retail price of 200$/€. The YEEZY 500 Utility Black features an upper composed of cow suede, premium leather and mesh with nubuck accents. A rubber wrap along the midsole of the foot provides support and abrasion resistance with reflective piping details around the lace eyelets that add visibility in low-light conditions. The adiPRENE+ cushioning absorbs impact and optimizes...

26-Jun-2018
To Celebrate Fourth of July, adidas by Raf Simons Drops RS Replicant Ozweego Pack in USA Colors

adidas by Raf Simons continues its reinvention of the iconic RS Ozweego runner, revealing an exclusive, limited-edition, red-white-and-blue version in celebration of Independence Day. The shoe is an update on the RS Replicant Ozweego, the deconstructed style first seen for Spring/Summer 2018. Born in Belgium, Simons has long mined the American psyche and experience as inspiration for his designs and now resides in New York. As a tribute to his new home, the designer subtly infuses the RS...

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