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15-Jul-2019
adidas X Pharrell Williams conceptualize 'inner light' in new SolarHu colorways

Vibrant color has defined the adidas by Pharrell Williams collaboration since its inception in 2014. For Summer 2019, the sports pioneer and the creative impresario shift into greyscale, reinterpreting their now-iconic SolarHu silhouette in subtle, tonal colorways of white, cream, grey, and black. adidas by Pharrell Williams SolarHu Greyscale is a four-piece footwear range that demonstrates the power and versatility of the collaboration’s most recent model. It represents the latest evolution...

03-Jul-2019
adidas Originals Reveals Its Reimagined ZX Torsion Silhouette

• adidas Originals’ ZX series has remained at the forefront of progressive footwear design since 1984 • The new ZX Torsion model combines elements of its past with a forward-thinking design ethos, reflecting the spirit of adidas innovation • With hidden BOOST technology, ZX Torsion steps into the future by reworking archival ideas to push things forward Since its conception in 1984, adidas Originals’ ZX series has been at the forefront of progressive footwear design, birthing many of adidas’...

27-Jun-2019
adidas Originals and Bristol Studio Unveil SS19 Collection

adidas Originals and Bristol Studio unveil the SS19 collaboration featuring footwear and apparel. The street-level tribute to retro basketball culture was inspired by Bristol Studios’ Creative Director, Luke Tadashi’s summers spent in Venice Beach, CA. The nine piece capsule consists of a track jacket, snap pants, hoodie, t-shirt, ¾ length shorts, BYW LVL II sneaker, Adilette slides, socks and a headband. “As kids, my two best friends, MAASAI [Ephriam] and London [Perrantes], and I would...

27-Jun-2019
adidas Originals Presents the Nite Jogger 3M Project

adidas Originals pushes the late-night running roots of its contemporary Nite Jogger silhouette to its furthest extent this week, joining up with the world’s leading manufacturer of high-visibility reflective materials, 3M™ Scotchlite™ Reflective Material, on a collaborative ‘3M Project’ edition of the model. Initially inspired by an archival 1970s running model that was the first reflective running shoe in the industry made for people running at night, the Nite Jogger blends the utilitarian...

26-Jun-2019
adidas X Marvel Launch Donovan Mitchell’s First Signature Shoe

D.O.N. ISSUE #1 arrives in a series of Super Hero-inspired colorways Today, adidas formally introduced Utah Jazz star Donovan Mitchell’s first signature sneaker, D.O.N. Issue #1. The new silhouette focuses on supporting his unmatched vertical leap and speed while paying tribute to Mitchell’s nickname through a collection of four Marvel Super Hero colorways, set to release July 1. Just as many Super Heroes have to overcome their own adversity, Mitchell’s unconventional path to the NBA...

25-Jun-2019
adidas Consortium Brings Back the Mid-Height Version of the 4D Runner

For SS19, adidas Consortium brings back the midheight version of the 4D runner Presented in a space-dyed, summer-ready colorway, the high-performance running shoe also features a contrasting Carbon 4D sole Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over...

12-Jun-2019
adidas Originals announces the reinterpreted ‘90s OZWEEGO silhouette

The OZWEEGO silhouette is a new take on a shoe whose aesthetic reflects the aggressive design of the 1990s Featuring material elements from its predecessors, the Ozweego model brings adiPRENE technology into the present The OZWEEGO shoe releases worldwide June 22nd This season, adidas Originals introduces the OZWEEGO silhouette for today. Exemplifying the aesthetic that typifies the aggressive design language of the ‘90s, adidas Originals has created a new interpretation, evolved and...

28-May-2019
adidas Consortium LX CON OG

Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship. This season, adidas Consortium is diverging slightly from...

23-May-2019
adidas originals presents the home of classics footwear collection

adidas Originals reveals the Home of Classics collection, paying tribute to its lineage of classic white leather sneakers that has transcended cultures, style tribes and generations. Celebrating adidas Originals’ court heritage, the Home of Classics pack brings together 10 essential silhouettes, both archival and contemporary, into one collection. For decades, global creatives have regarded each sneaker as a blank canvas that carries them through experiences, granting the shoes greater...

06-May-2019
adidas + la streetwear icon Undefeated release military inspired collection

When founders James Bond and Eddie Cruz opened the doors of Undefeated in 2002, the La Brea store quickly became the benchmark for sneaker culture in the City of Angels. Borne of a shared, pre-internet passion for seeking out the most interesting and exciting footwear and apparel in the world, each new Undefeated store – from San Francisco to Shanghai – embodies this same drive. The latest collaboration between adidas and Undefeated sees a continued refinement of the qualities that have been...

04-May-2019
adidas Soccer Brings Next-Level Agility to the Pitch with new NEMEZIZ 19

adidas Soccer today revealed the future of agility with the new NEMEZIZ 19. The evolved boot comes with a host of enhanced innovations, offering revolutionized 360-degree agility and performance for creators on the pitch. NEMEZIZ 19 is built for the most agile and multidirectional players. Created specifically for those who play unpredictably and beat all opposition with spectacular flair, footwork and movement, the revolutionary upper construction of the NEMEZIZ 19 synergizes the function...

29-Apr-2019
adidas & Premier Lacrosse League Unveil Uniforms for Inaugural Season

Coming off the historic multi-year partnership announcement earlier this month, adidas and the Premier Lacrosse League (PLL) today unveiled the official uniforms for the 2019 inaugural season. The new looks will make their on-field debut June 1 and 2 when the best lacrosse players on the planet take the field at Gillette Stadium in Foxborough, Mass. As the signature element of the new partnership, the PLL adidas Lacrosse jerseys are engineered for elite performance and set the tone for the...

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