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Re is for RETRO: Kicking off A-ZX Series with re-release of the ZX 1000C from the late 80’s

adidas Originals kicks off this year’s A-ZX series with a bang. The first letter to be unveiled is the R, standing for RETRO, a tribute to the brand’s iconic archive, featuring the first ever re-release of the ZX 1000C model from the late 80’s. Maintaining the same color scheme of the original’s, the sneaker celebrate its legacy with the past. A white dual material upper pairing synthetic suede and nylon mesh is complemented by details executed in black and the typical adidas Originals blue...


Since its original launch in 1984, adidas Originals’ ZX series has been at the cutting edge of running shoe design, combining a forward-thinking aesthetic with the very best tech to create contemporary responses to the needs of athletes. Now, adidas Originals continues that story, welding the distinctive language of the ZX series with two other groundbreaking chapters in 3-Stripes history to create the ZX 2K FLUX and ZX 2K Boost silhouettes. As their names suggest, each model fuses elements...


The story of the adizero franchise began in Berlin on 28 September, 2008, when Haile Gebrselassie shattered his own marathon world record and became the first person to break the 2:04hr barrier with adizero adios 1. Today, we are introducing the newest member of the award-winning and record breaking adizero family. The adizero adios Pro. Training across three continents, elite athletes 1 - including Joyciline Jepkosgei and Rhonex Kipruto - gave iterative feedback to develop prototypes and...

adidas + KANYE WEST announce the YZY QNTM Barium

June 2020 – adidas + KANYE WEST announce the YZY QNTM Barium. It will be available in adult, kids and infant sizes in the United States and adult sizes in Asia Pacific, Europe, and Canada on June 25, 2020. Recommended retail price of €/$250 adult, €/$180 kids, €/$160 infants. The YZY QNTM Barium features an upper composed of a jacquard underlay combined with an RPU cage that wraps the upper for structure and durability while offering a unique look and feel. The synthetic suede toe overlay...

An Open Invitation to the Summer of Golf with Limited-Edition CODECHAOS Footwear

In what’s already been an eventful year, the summer season, as always, begins a new chapter. That’s why adidas is introducing a new limited-edition silhouette – the CODECHAOS “Summer of Golf” – not only as a rally cry and declaration, but also to represent how golf has offered thousands of people some solace in recent weeks by playing the sport. The unique footwear will be available worldwide on June 20, the first official day of summer. Originally inspired by the 1967 “Summer of Love”...

adidas Originals and Girls Are Awesome Collaborate on Top-to-Toe Capsule Collection

adidas Originals has teamed up with the purpose driven brand and emerging media platform, Girls Are Awesome, for a versatile top to toe capsule collection that champions the importance of creators. Including a range of women’s, unisex, and kids’ apparel and footwear options, the collection is presented by a striking visual campaign featuring a range of role models from the Girls Are Awesome family. Having previously worked together on a number of projects, including the elaborate Future...

adidas Originals and Pusha T Launch Second Collaborative Call of Duty® Ozweego

Having first joined forces to mark the arrival of Call of Duty: Modern Warfare in November 2019, adidas Originals, Pusha T, and the iconic gaming franchise are back. Representing the limitless vision of creators of all types, the partnership between adidas Originals and Pusha T mirrors Pusha’s passion and affinity for the Call of Duty franchise and gaming as a whole. Driven by a shared creative vision, adidas Originals and Pusha T continue their partnership with the launch of a striking new...


Busenitz Vulc


Running Faster with adizero Pro

Running distances like marathons is not a decision made the night before – but rather hundreds, thousands, of decisions made right up until the finish line of the race. Such dedication is the inspiration that has dictated the development of the adizero Pro. The adizero continues breaking records with Haile Gebrselassie in 2008, Mary Keitany in 2017 - and most recently Rhonex Kipruto’s blistering 10km World Record in January 2020 – and knowing that this footwear family holds the DNA of fast...

adidas Unveils Investec Super Rugby away Jerseys Inspired by and for the Environment of their Home Cities

adidas has today unveiled the away jerseys for all five New Zealand Investec Super Rugby sides ahead of the highly anticipated 2020 season. From material to design, the jerseys have been crafted to reflect and honour the natural environments of each team. All 5 jerseys are part of the new adidas PRIMEBLUE range – made with Parley Ocean Plastic, which is recycled plastic waste intercepted from beaches and coastal communities before it reaches the oceans. As part of its ongoing mission to end...

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