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adidas Originals has teamed up with the purpose driven brand and emerging media platform, Girls Are Awesome, for a versatile top to toe capsule collection that champions the importance of creators. Including a range of women’s, unisex, and kids’ apparel and footwear options, the collection is presented by a striking visual campaign featuring a range of role models from the Girls Are Awesome family. Having previously worked together on a number of projects, including the elaborate Future...
Having first joined forces to mark the arrival of Call of Duty: Modern Warfare in November 2019, adidas Originals, Pusha T, and the iconic gaming franchise are back. Representing the limitless vision of creators of all types, the partnership between adidas Originals and Pusha T mirrors Pusha’s passion and affinity for the Call of Duty franchise and gaming as a whole. Driven by a shared creative vision, adidas Originals and Pusha T continue their partnership with the launch of a striking new...
Running distances like marathons is not a decision made the night before – but rather hundreds, thousands, of decisions made right up until the finish line of the race. Such dedication is the inspiration that has dictated the development of the adizero Pro. The adizero continues breaking records with Haile Gebrselassie in 2008, Mary Keitany in 2017 - and most recently Rhonex Kipruto’s blistering 10km World Record in January 2020 – and knowing that this footwear family holds the DNA of fast...
adidas Unveils Investec Super Rugby away Jerseys Inspired by and for the Environment of their Home Cities
adidas has today unveiled the away jerseys for all five New Zealand Investec Super Rugby sides ahead of the highly anticipated 2020 season. From material to design, the jerseys have been crafted to reflect and honour the natural environments of each team. All 5 jerseys are part of the new adidas PRIMEBLUE range – made with Parley Ocean Plastic, which is recycled plastic waste intercepted from beaches and coastal communities before it reaches the oceans. As part of its ongoing mission to end...
Plastic waste is a problem - and it has reached a tipping point. For every person on the planet, there is one ton of plastic and nearly 80 percent has become plastic waste wreaking havoc on the oceans around the world. As a big company, adidas has been a big contributor to the problem. Which is why its actions need to be equally as big. The brand has made a commitment to END PLASTIC WASTE through innovation and partnerships. We’re not just focused on changing how we do business; we're...
Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Throughout its existence the instantly recognizable silhouette has graced the feet of teams and crews at the forefront of culture worldwide. Having changed the game on the court 50 years ago, today the sneaker is made for game-changers off of it. Celebrating five decades of culture makers, boundary pushers, and limit breakers, adidas Originals launches Change Is a Team Sport....
CARLSBAD, Calif. (January 21, 2020) – adidas is continuing to redefine the golf dress code, this time starting from the ground up. Today, adidas is pushing the boundaries in golf footwear once again by introducing a new line – CODECHAOS – meant to challenge the definition of what a golf shoe can be. Built with the modern golfer in mind, the new footwear, offered in both men’s and women’s styles, will be available worldwide on Jan. 31, 2020. CODECHAOS is the latest product from adidas Golf...
ADIDAS AND THE NHL UNVEIL SPECIAL-EDITION ADIZERO AUTHENTIC PRO JERSEYS FOR THE 2020 HONDA NHL® ALL-STAR GAME, REPRESENTING THE HOST CITY AND ALL 31 TEAMS
Portland, Ore. / New York (January 8, 2020) — adidas and the National Hockey League (NHL) today unveiled the ADIZERO Authentic Pro uniforms for the 2020 Honda NHL® All-Star Game. This year’s jerseys pioneer a revolutionary look by pulling design inspiration from the league’s 31 teams and fusing those elements with the renowned musical scene from the Game’s host city, St. Louis. The NHL’s best players will take the ice championing their team’s crest created with each team’s respective...
Stycon offers a revolutionary new silhouette for the courts Featuring uncompromised performance and innovative style Available online from 7th January 2020 adidas launches its newest tennis footwear franchise the Stycon – available in men’s and women’s styles, the new silhouette offers superior fit and ultimate control. Created for pioneers and players who like to do things differently, the Stycon is a new style of tennis shoe for the next generation. Its unique and street style inspired...