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16-Mar-2020
READY: New Multi-Sport Apparel Responsive to Heat, Wind, Rain and Cold

adidas introduces READY, a new multi-sport collection that uses responsive fabrics and intuitive design to help athletes perform, whatever the weather. With a global increase in outdoor sports and training 1, READY enables athletes of all abilities to train without the distraction of competing with the elements. With temperatures in Tokyo set to reach record highs this summer, READY technology will be put through the ultimate test as Olympic athletes take to the global sports stage wearing...

08-Mar-2020
Funding The Future Of Women Entrepreneurs In The Sports Industry

Many of the world’s most innovative companies were founded and led by women, but in 2020 women entrepreneurs across the globe are still facing their biggest barrier to entry: opportunity. That’s why this International Women’s Day, adidas announces a new partnership with iFundWomen to help budding entrepreneurs turn their ideas into action, with the aim of creating a more inclusive future for females in the sports industry. SINCE DAY ONE, IFUNDWOMEN’S MISSION HAS BEEN TO EMPOWER WOMEN TO...

17-Feb-2020
The Latest Version of the Aloha Super Honors the Legacy of Mark Gonzales

adidas Skateboarding reimagines the Aloha Super to celebrate a legend in its ranks. Commemorating one of skateboarding’s most prestigious riders, Mark “The Gonz” Gonzales, the brand announces a third colorway of the iconic silhouette that pays homage to his 2018 recreation of the historic, avant garde performance debuted at Städtisches Museum, Germany in 1998. Inspired by the black fencing suit hand-dyed and worn by Gonz during this 20 year anniversary event, the adiStar-inspired and fully...

28-Jan-2020
adidas aims to end plastic waste with innovation + partnerships as the solutions

Plastic waste is a problem - and it has reached a tipping point. For every person on the planet, there is one ton of plastic and nearly 80 percent has become plastic waste wreaking havoc on the oceans around the world. As a big company, adidas has been a big contributor to the problem. Which is why its actions need to be equally as big. The brand has made a commitment to END PLASTIC WASTE through innovation and partnerships. We’re not just focused on changing how we do business; we're...

03-Jan-2020
adidas reimagines sport with the launch of its all-new women’s collection

adidas kicks off 2020 by inviting the world to reimagine sport, challenging old stereotypes and celebrating movement of all kinds. Inspired by the belief that sport has evolved, the brand's new Spring

13-Dec-2019
Alexander Zverev

13-Dec-2019
Lionel Messi

13-Dec-2019
Superstar: Pushing Culture Forward for Fifty Years

Throughout its existence the adidas Superstar has stood out as an icon of modern design, gracing the feet of teams and crews at the forefront of culture worldwide. An originator on the court and a street-style cornerstone off of it, the transcendent silhouette has become the go-to for artists, designers, musicians, and athletes alike. Never straying away from its heritage, the sneaker has has been passed down through decades as the uniform of industry changemakers. Superstar Through The...

12-Dec-2019
adidas and 032c Explore Futuristic Realism for Latest Collaborative Collection

Inspired by the contemporary fashion industry's current state of flux, the German sportswear brand adidas and the Berlin-based magazine and fashion brand 032c have come together once again to launch a collaborative collection exploring futuristic realism. Drawing on both our increasingly fluid digital culture and our tactile experience of the evolving world today, the collaboration responds to the volatile landscape we inhabit online, in our psyches, and in our physical environment. Speaking...

26-Feb-2019
adidas Originals reveals special edition consortiums: ZX 4000 4D and ZX 500 RM

Since its conception in the late 1980s adidas’ ZX Series has been at the forefront of athletic footwear design, pioneering groundbreaking technical innovations such as Soft Cell™ heel cushioning and the brand’s iconic Torsion system. For SS19, adidas Originals celebrates the ZX Series’ blend of cutting edge tech and enduring aesthetics. In a two-model release, adidas Originals takes inspiration from the Kelvin temperature scale to highlight the contrast between modern mechanical production...

21-Feb-2019
adidas originals debuts new collection with designer Ji Won Choi

adidas Originals debuted a highly anticipated collaboration with New York-based designer Ji Won Choi with a presentation at London Fashion Week and official listing on the British Fashion Council calendar. The capsule women’s ready-to-wear collection explores the idea of movement while reimagining iconic adidas Originals three stripes designs through the lens of sport and culture. The adidas Originals by Ji Won Choi collection celebrates the designer’s Korean heritage with stylistic...

10-Jan-2019
adidas Tennis joins the fight against marine plastic pollution with the release of the first-ever adidas Tennis Parley Collection at the Australian Open

Today, adidas Tennis joined the fight against marine plastic pollution by releasing the first ever Parley tennis collection made from Parley Ocean Plastic™. The collection for the Australian Open will be debuted on court by leading players including ATP Finals winner Sascha Zverev and reigning Australian Open champion Caroline Wozniacki. With the tournament and city, Melbourne, known for its iconic coast meets city landscape, the collection aims to create change and inspire the industry,...

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