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26-Feb-2019
adidas Originals Reveals Special Edition Consortiums: ZX 4000 4D and ZX 500 RM

Since its conception in the late 1980s adidas’ ZX Series has been at the forefront of athletic footwear design, pioneering groundbreaking technical innovations such as Soft Cell™ heel cushioning and the brand’s iconic Torsion system. For SS19, adidas Originals celebrates the ZX Series’ blend of cutting edge tech and enduring aesthetics. In a two-model release, adidas Originals takes inspiration from the Kelvin temperature scale to highlight the contrast between modern mechanical production...

21-Feb-2019
adidas originals debuts new collection with designer Ji Won Choi

adidas Originals debuted a highly anticipated collaboration with New York-based designer Ji Won Choi with a presentation at London Fashion Week and official listing on the British Fashion Council calendar. The capsule women’s ready-to-wear collection explores the idea of movement while reimagining iconic adidas Originals three stripes designs through the lens of sport and culture. The adidas Originals by Ji Won Choi collection celebrates the designer’s Korean heritage with stylistic...

10-Jan-2019
adidas Tennis Joins the Fight Against Marine Plastic Pollution with the Release of the First-ever adidas Tennis Parley Collection at the Australian Open

Today, adidas Tennis joined the fight against marine plastic pollution by releasing the first ever Parley tennis collection made from Parley Ocean Plastic™. The collection for the Australian Open will be debuted on court by leading players including ATP Finals winner Sascha Zverev and reigning Australian Open champion Caroline Wozniacki. With the tournament and city, Melbourne, known for its iconic coast meets city landscape, the collection aims to create change and inspire the industry,...

14-Nov-2018
adidas 4D Redefines Running for your Sport with All-new FW18 ALPHAEDGE 4D

ADIDAS 4D is a revolutionary midsole designed to yield the most intuitive energy return ever experienced in performance footwear Sleek white Primeknit upper, woven using FORGEFIBER technology for...

02-Sep-2018
adidas Unveils 2018 US Open Barricade Code Collection

- Inspired by the iconic adidas Barricade franchise - - Set to be worn on court by athletes including Dominic Thiem and Garbine Muguruza - - Offering ultimate craftmanship with innovative and...

01-Sep-2018
KANYE WEST and adidas Originals drop the YEEZY BOOST 350 V2

In 2015, the YEEZY BOOST 350 changed the game. This September, Kanye West and adidas Originals introduce a bold evolution of this style. The world’s most influential and sought-after shoe debuts with a flash of color, as first seen at the epic YEEZY SEASON 3 presentation at Madison Square Garden during New York fashion week in February 2016. Redesigned yet true to its roots, the YEEZY BOOST 350 V2 is crafted with beautiful, premium materials that infuse adidas’ technology with Kanye West’s...

04-Jul-2018
adidas Unveils New High-performance Tennis Collection, Bringing Colour to London

- Inspired by 1980s street style and the adidas x Palace Wimbledon collection - - New range brings colour to London and tennis community following Wimbledon - - Will be worn on court at the US...

11-Apr-2018
adidas Unveils New 2018 Roland Garros Collection

Herzogenaurach, Germany 11 th April 2018: adidas unveils its latest collection of high- performance wear to be worn on Grand Slam courts - the new Roland Garros Line. Inspired by the style and elegance of tennis icons across the decades, the collection is an homage to Roland Garros’ reputation as the ‘fashion tournament’. To be played on court by leading players including Jelena Ostapenko, Angelique Kerber, Sascha Zverev, Dominic Thiem and Jo Wilfried Tsonga. The Roland Garros Line has been...

11-Apr-2018
adidas by Stella McCartney Unveils Roland Garros Collection

Herzogenaurach, Germany 11 th April 2018: adidas by Stella McCartney has today unveiled its latest Barricade collection, set to be worn on court by world class athletes including Caroline Wozniacki and Garbine Muguruza during Roland Garros. The adidas by Stella McCartney Barricade collection fuses fashion and performance by adapting timeless designs to the high performance needs of elite athletes. Australian Open champion Caroline Wozniacki and Wimbledon Champion Garbine Muguruza will debut...

14-Mar-2018
adidas Unveils Limited Edition Footwear: The Specialty Pack White Edition

Herzogenaurach, Germany March 14 th 2018: adidas unveils the Specialty Pack White Edition footwear for SS18. The pack, available for both women and men, contains the first two shoes to launch from 2018’s limited edition Specialty Pack, which will see four unique footwear designs launch throughout the year. The women’s Ubersonic 3 Specialty Pack White Edition features a sleek design with diamond style detailing to add glamour to training sessions. Perfect for late night sessions, the overall...

30-Jan-2018
adidas Unveils Revolutionary AM4MN Football Cleats

- adidas SPEEDFACTORY Delivers the Football Cleats of the Future - - AM4MN Cleats Digitally Created with Athlete Data for Best-in-Class Fit, Comfort and Movement - adidas has today unveiled the...

12-Jan-2018
New adidas Alphaskin Performance Layer Ditches Distractions to Help Athletes Raise Their Game

adidas Alphaskin is wrapped around the moving body to follow the direction of athletes’ movements. The new design eliminates distracting seams to help athletes focus on their performance in...

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