1 - 12 of 28 Results
14-Sep-2023
14-Sep-2023
adidas Launches Adizero Adios Pro Evo 1 – The Future of Racing. At its Lightest*
Today, adidas unveils the 138g ADIZERO Adios Pro Evo 1, its lightest ever innovation-packed racing shoe. With lighter footwear comes the opportunity for greater speed. The revolutionary road-racer is the lightest racing shoe within the adidas running footwear range* - 40% lighter than any other racing supershoe it has ever created. Lighter than ever and packed with the latest technology, the industry-defining shoe is optimized to improve running economy and provide runners with greater...
23-Mar-2023
23-Mar-2023
adidas Unveils Nature-Inspired Federation Away Kits for FIFA Women’s World Cup Australia & New Zealand 2023™
Herzogenaurach, 23rd March 2023 – Today – as proud partners to ten of the teams competing at the FIFAWomen’s World Cup Australia and New Zealand 2023™ - adidas unveils the away kits for Argentina, Colombia, Germany, Japan, Spain, and Sweden, having already unveiled the eye-catching designs for Costa Rica, Italy and Jamaica earlier this year and with the kits for the Philippines, still to be released in the coming months. As all eyes turn towards this year’s showpiece event, each federation...
29-Aug-2022
29-Aug-2022
adidas Reveals Its Lineup of Federation Kits for the FIFA World Cup 2022™
Today, adidas reveals the Home and Away federation kits created for the national teams of Argentina, Germany, Japan, Mexico and Spain which will be worn on the world’s biggest sporting stage: the FIFA World Cup 2022™. adidas saw each federation kit as a canvas for creativity, and an opportunity to capture and express the spirit of each nation with design features influenced by key cultural touchpoints ranging from the ancient civilisations and Mixtec art of Mexico celebrated in the nation’s...
01-Feb-2022
01-Feb-2022
Bad Bunny Gets Playful with the “Catch and Throw” Forum PWR
Bad Bunny Gets Playful with the “Catch and Throw” Forum PWR Herzogenaurach, Germany – February 1, 2022 - Puerto Rico’s hometown hero Bad Bunny continues his adidas collaboration into 2022 with the new Forum PWR “Catch and Throw.”Atrapa, haz lo que quieres y vuelve a lanzar. One of adidas’ closest partners over the last year, Bad Bunny once again crafts a deeply unique narrative, this time around the Forum PWR, evoking childhood pastimes by way of an invitation to play a game of “Catch and...
31-Jan-2022
31-Jan-2022
PREDATOR EDGE PORTRAIT: CHRISTIANE ENDLER
BY AMIE CRIPPS, VERSUS Christiane Endler is the best goalkeeper in women’s football. Facts. After finishing second place for the last two years, the Chilean and Olympique Lyonnais No.1 won this year’s Best FIFA Women’s Goalkeeper award. The first South American player in history to claim the prize. But breaking records is just what Endler does. While playing for Paris St Germain she put an end to Lyon’s dominance in the Division 1 Féminine by helping her former club win their first-ever...
28-Jan-2022
28-Jan-2022
ADIDAS X IVY PARK ANNOUNCES IVY HEART, A CAPSULE COLLECTION INSPIRED BY LOVE JUST IN TIME FOR VALENTINE’S DAY
THE CAPSULE COLLECTION GETS TO THE HEART OF THE MATTER IN REDS, PINKS AND NEUTRALS, WITH BOLD LOOKS IN INCLUSIVE SIZES AND FOOTWEAR FOR EVERYONE Herzogenaurach, Germany - January 28, 2022 - adidas and IVY PARK CEO Beyoncé announce IVY HEART, a new capsule collection inspired by love, just in time for Valentine’s Day, from the ongoing adidas x IVY PARK creative partnership.As with previous adidas x IVY PARK offerings, this latest collection features distinct looks with inclusive and in...
16-Mar-2020
16-Mar-2020
READY: New Multi-Sport Apparel Responsive to Heat, Wind, Rain and Cold
adidas introduces READY, a new multi-sport collection that uses responsive fabrics and intuitive design to help athletes perform, whatever the weather. With a global increase in outdoor sports and training 1, READY enables athletes of all abilities to train without the distraction of competing with the elements. With temperatures in Tokyo set to reach record highs this summer, READY technology will be put through the ultimate test as Olympic athletes take to the global sports stage wearing...
08-Mar-2020
08-Mar-2020
Funding The Future Of Women Entrepreneurs In The Sports Industry
Many of the world’s most innovative companies were founded and led by women, but in 2020 women entrepreneurs across the globe are still facing their biggest barrier to entry: opportunity. That’s why this International Women’s Day, adidas announces a new partnership with iFundWomen to help budding entrepreneurs turn their ideas into action, with the aim of creating a more inclusive future for females in the sports industry. SINCE DAY ONE, IFUNDWOMEN’S MISSION HAS BEEN TO EMPOWER WOMEN TO...
17-Feb-2020
17-Feb-2020
The Latest Version of the Aloha Super Honors the Legacy of Mark Gonzales
adidas Skateboarding reimagines the Aloha Super to celebrate a legend in its ranks. Commemorating one of skateboarding’s most prestigious riders, Mark “The Gonz” Gonzales, the brand announces a third colorway of the iconic silhouette that pays homage to his 2018 recreation of the historic, avant garde performance debuted at Städtisches Museum, Germany in 1998. Inspired by the black fencing suit hand-dyed and worn by Gonz during this 20 year anniversary event, the adiStar-inspired and fully...
28-Jan-2020
28-Jan-2020
adidas aims to end plastic waste with innovation + partnerships as the solutions
Plastic waste is a problem - and it has reached a tipping point. For every person on the planet, there is one ton of plastic and nearly 80 percent has become plastic waste wreaking havoc on the oceans around the world. As a big company, adidas has been a big contributor to the problem. Which is why its actions need to be equally as big. The brand has made a commitment to END PLASTIC WASTE through innovation and partnerships. We’re not just focused on changing how we do business; we're...
03-Jan-2020
03-Jan-2020
adidas reimagines sport with the launch of its all-new women’s collection
adidas kicks off 2020 by inviting the world to reimagine sport, challenging old stereotypes and celebrating movement of all kinds. Inspired by the belief that sport has evolved, the brand's new Spring
12-Dec-2019
12-Dec-2019
adidas and 032c Explore Futuristic Realism for Latest Collaborative Collection
Inspired by the contemporary fashion industry's current state of flux, the German sportswear brand adidas and the Berlin-based magazine and fashion brand 032c have come together once again to launch a collaborative collection exploring futuristic realism. Drawing on both our increasingly fluid digital culture and our tactile experience of the evolving world today, the collaboration responds to the volatile landscape we inhabit online, in our psyches, and in our physical environment. Speaking...
