28-Jan-2022
28-Jan-2022
ADIDAS X IVY PARK ANNOUNCES IVY HEART, A CAPSULE COLLECTION INSPIRED BY LOVE JUST IN TIME FOR VALENTINE’S DAY
THE CAPSULE COLLECTION GETS TO THE HEART OF THE MATTER IN REDS, PINKS AND NEUTRALS, WITH BOLD LOOKS IN INCLUSIVE SIZES AND FOOTWEAR FOR EVERYONE Herzogenaurach, Germany - January 28, 2022 - adidas and IVY PARK CEO Beyoncé announce IVY HEART, a new capsule collection inspired by love, just in time for Valentine’s Day, from the ongoing adidas x IVY PARK creative partnership.As with previous adidas x IVY PARK offerings, this latest collection features distinct looks with inclusive and in...
31-Jul-2020
31-Jul-2020
Revealing Real Madrid home and away jerseys for 2020/21 season, built for pressure and designed for glory
The away kit was inspired by Madrid’s iconic Plaza Du Sol, reflected in clean Spring Pink colourway The jerseys will also be worn by Real Madrid’s new women’s team, marking one of the biggest moments in the club’s history Keeping players ready for the upcoming season, wearers will benefit from adidas’ HEAT.RDY cooling technology Today, adidas reveals the Real Madrid home and away jerseys for the 2020/21 season, uniting generations of fans with a fusion of tradition and progression. Inspired...
08-Mar-2020
08-Mar-2020
Funding The Future Of Women Entrepreneurs In The Sports Industry
Many of the world’s most innovative companies were founded and led by women, but in 2020 women entrepreneurs across the globe are still facing their biggest barrier to entry: opportunity. That’s why this International Women’s Day, adidas announces a new partnership with iFundWomen to help budding entrepreneurs turn their ideas into action, with the aim of creating a more inclusive future for females in the sports industry. SINCE DAY ONE, IFUNDWOMEN’S MISSION HAS BEEN TO EMPOWER WOMEN TO...
26-Aug-2018
26-Aug-2018
adidas and Billie Jean King collaborate to drive change for girls in sport
- Currently girls of NYC drop out of sport at 2.4x the rate of boys -With Here To Create Change adidas partners with original change-maker BJK to help keep girls in sport by identifying the...
24-Aug-2018
24-Aug-2018
adidas unveils special edition Billie Jean King SPEEDFACTORY footwear
The advanced performance shoes with athlete data-driven design are inspired by an icon in women’s sport Launched to mark the opening of Flushing Meadow’s Grand Slam and the start of adidas and...
27-Mar-2018
27-Mar-2018
MLB American League Rookie of the year Aaron judge joins adidas
Portland, Ore., Mar. 27, 2018 – adidas today announced a multiyear partnership with 2017 Major League Baseball (MLB) American League Rookie of the Year, outfielder Aaron Judge of the New York...
30-Oct-2017
30-Oct-2017
adidas Originals by Pusha T EQT Support Ultra King Push “Bodega Babies”
Rap talent, veteran and GOOD Music President Pusha T announces the fourth chapter of his collaborative series with adidas Originals and EQT this month, presenting a premium take on the EQT Support Ultra PK inspired by Pusha’s experience of life on the streets and memories of one of the city’s most vital hubs – the local bodega. Appropriately named the “Bodega Babies” edition, this latest take on the EQT Support Ultra PK pays tribute to the neighborhood corner store as a proving ground for...
23-Sep-2017
23-Sep-2017
adidas and University of Kansas announce an extension in their long-term partnership
PORTLAND, Ore. September 22, 2017 – adidas and the University of Kansas today announced the extension of their partnership through 2031. Building on the success of the existing relationship,...
