1 - 12 of 34 Results
14-Feb-2024
14-Feb-2024
Overtime Elite Athletes Join adidas Basketball Family as NIL Ambassadors
adidas Basketball is thrilled to announce the signing of four remarkable Overtime Elite (OTE) athletes as NIL brand ambassadors: Ian Jackson, Karter Knox, Mikel Brown Jr., and Adam Oumiddoch. This quartet of signings marks a significant step in adidas' ongoing dedication to the sport's evolution and investment in the future of basketball. This collaboration is a strategic extension of the multi-year partnership established in October 2023, where adidas was named the exclusive apparel and...
01-Jun-2023
01-Jun-2023
adidas Save a Seat for Next Generation Fans and Players at the UEFA Women's Champions League Final
Today, adidas unveils CHAMPION THE GIRLS – a dedicated space for young girls to experience the unrivalled euphoria of watching the UEFA Women’s Champion League. The collaborative programme reserves a block of seats for young girls - and their accompanying role models - to experience a European football club final, perhaps for the very first time. This seeks to set the stage for lifelong connections to the sport and help ignite a flame in the next generation of the women’s game. Building on...
19-May-2023
19-May-2023
adidas to release existing YEEZY product in May 2023
Today adidas announced it will begin selling some of the remaining inventory of adidas YEEZY products, with an initial release end of May 2023. A range of existing designs will be available exclusively through adidas.com/yeezy and the adidas CONFIRMED app. A significant amount will be donated to selected organizations working to combat discrimination and hate, including racism and antisemitism. These include but are not limited to the Anti-Defamation League (ADL) and the Philonise & Keeta...
15-Mar-2023
15-Mar-2023
adidas Launches the Parley Pack – Its First Football Boot Pack Designed to Help Reduce Plastic Waste
Today adidas proudly launches the adidas Football x Parley Boot Pack [INSERT MARKET LINK FROM SEO TEAM. SEE IN APPENDIX BELOW] – the first ever to be made in part with Parley Ocean Plastic, re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean. Boasting stunning lucid blue and white colourways and elegant wave-patterned designs spanning all of its key boot franchises - Predator Accuracy, X Speedportal and...
22-Feb-2023
22-Feb-2023
Major League Soccer and adidas Announce Landmark Multi-year Partnership Extension
adidas’ Commitment to Innovation to Foster Deeper Connection with Players and Fans ahead of 2026 World Cup Major League Soccer and adidas announced today a multi-year extension of their partnership. Under the multi-faceted agreement, adidas will continue as the official supplier for the League, its clubs and youth academies. As a founding, strategic partner of MLS, adidas remains at the core of the League’s efforts to grow its business both on- and off-field in North America and beyond. To...
24-Jan-2023
24-Jan-2023
adidas Reveals Oceaunz – The Official Match Ball of the FIFA Women’s World Cup Australia and New Zealand 2023™
The design takes visual inspiration from nature, paying homage to the vast Australasian landscape Following the successful deployment during the FIFA World Cup 2022TM, the ball which will be used on pitch during the Women´s World Cup, will also be fitted with Connected Ball Technology, a ground-breaking innovation that provides officials with precise ball data to help faster and more accurate decision-making 1% of global OCEAUNZ net sales will go to the Common Goal Movement pledged solely to...
19-Sep-2022
19-Sep-2022
New home kit for Belgian Red Devils and Red Flames
Debut in Belgian Red Devils’ UEFA Nations League home match against Wales The RBFA and adidas proudly present the new home kit for the Belgian Red Devils, Red Flames and all other RBFA national teams. In the past, new home kits were traditionally launched for and by the Belgian Red Devils (men’s team), with a takedown for the Red Flames (women’s team), often with an unnoticed launch. More recently, as one-off statement in support of the development of women’s football, a bespoke black home...
07-Jul-2022
07-Jul-2022
adidas Reveal Murals Celebrating Stars of UEFA Women’s EURO 2022™ as the Record-Breaking Tournament kicks off
This morning, adidas reveals four murals celebrating stars of UEFA Women's EURO 2022™, hours before the biggest European women’s sport event in history kicks off. Created in collaboration with female artists from the UK and revealed in four London locations, the murals celebrate the personal goals and achievements of Mapi Leon, Millie Bright, Vivianne Miedema and Wendie Renard. Each mural features a design that visualises the player’s story, framed by their goals. The murals are part of...
24-May-2022
24-May-2022
adidas Introduces the Official Match Ball of the UEFA Champions League Final
Today, adidas reveals the Official Match Ball for the 2022 UEFA Champions League final set to take place in Paris, 28th May. Using one of sport’s biggest stages as an opportunity to unite the world in a global message of peace, the ball - inscribed with the words ‘мир | PEACE’ – will not be available for retail. Instead, the match ball will be auctioned after the game with the proceeds going to UNHCR, the UN Refugee Agency, to help protect people forced to flee their homes because of...
17-Feb-2022
17-Feb-2022
BRINGING TWO GREATS TOGETHER FOR A LIMITED EDITION TOUR360 22
It’s not very often we get the chance to create something special that celebrates two of the greatest athletes to ever play their respective sports: Wayne Gretzky and Dustin Johnson. This limited-edition TOUR360 22 represents a piece of each, all in our new premiere flagship model. While Wayne and Dustin are certainly more family than playing partners these days, golf is the common bond where they can be both, having teamed up in numerous pro-ams together over the past several years. There’s...
31-Jan-2022
31-Jan-2022
PREDATOR EDGE PORTRAIT: WENDIE RENARD
BY AMIE CRIPPS, VERSUS Wendie Renard is a household name in France, but her reputation for being arguably the best defender of her generation knows no bounds. Standing at 6ft2in tall, she is quite literally - and figuratively - head and shoulders above the rest. Her trophy cabinet proves it: 14 Division 1 Féminine titles. Nine Coup de France and seven Champions League titles. Not to mention the two Cyprus Cups as well as the SheBelieves Cup she’s won for Les Bleus. Renard was born to win,...
20-Aug-2020
20-Aug-2020
Arsenal Away jersey for 2020/21 season, inspired by the iconic marble halls of Highbury’s East Stand
Today, adidas reveals the Arsenal away kit for the 2020/21 season, uniting generations of fans with reference to the club’s prolific “Art Deco” period in the 1930/40s. Drawing inspiration from the patterns, colours, and motifs found amongst the iconic East Stand of Highbury and its prestigious marble halls, the away jersey is a literal reference of the marble within it and the podium upon which the statue of iconic former manager, Herbert Chapman rests. Built in 1936, the façade of the East...
