14-Feb-2024
14-Feb-2024
Overtime Elite Athletes Join adidas Basketball Family as NIL Ambassadors
adidas Basketball is thrilled to announce the signing of four remarkable Overtime Elite (OTE) athletes as NIL brand ambassadors: Ian Jackson, Karter Knox, Mikel Brown Jr., and Adam Oumiddoch. This quartet of signings marks a significant step in adidas' ongoing dedication to the sport's evolution and investment in the future of basketball. This collaboration is a strategic extension of the multi-year partnership established in October 2023, where adidas was named the exclusive apparel and...
22-Feb-2023
22-Feb-2023
adidas Announces Renewal & Extension of Grambling State University Partnership
Today, adidas proudly announces the extension of its partnership with Grambling State University, an HBCU and member-school of the University of Louisiana System. Ahead of the renewed five-year partnership that kicks off on July 1, GSU will be debuting the officially licensed Grambling State University x D.O.N. Issue #4 exclusive colorway in the 2023 NBA All-Star Weekend HBCU Classic on February 18. Details for the collaborative release include Grambling State University’s logo on the...
06-Oct-2022
06-Oct-2022
D.O.N. Issue #4: the lightest signature silhouette from Donovan Mitchell
The D.O.N. Issue #4 is one of the lightest and most advanced adidas Basketball shoes to date The D.O.N. franchise aims to empower and elevate the future of next gen hoopers adidas Basketball and all-star guard Donovan Mitchell ushers in a new era for his signature franchise with the D.O.N. Issue #4.The latest iteration is the lightest and most advanced basketball D.O.N. to date, channeling Mitchell’s superhuman speed and agility. “I’m thrilled to release my fourth signature sneaker and the...
23-Mar-2022
23-Mar-2022
Imagining A More Equitable and Inclusive Future: adidas Announces Sweeping Network for Student-Athletes
Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport. A Sweeping, Equitable Network With the ability to reach over 50,000 student-athletes across 23 sports and 109 Division1 NCAA schools, the new NIL program...
06-Aug-2020
06-Aug-2020
D.O.N. Issue #2: Driving Positive Change Beyond The Court with Donovan Mitchell
Today, adidas Basketball and Donovan Mitchell introduce the second version of the all-star’s signature footwear line, D.O.N. Issue #2. The sequel sneaker’s name remains a testament to Mitchell’s Determination Over Negativity aiming to be a vehicle for positive disruption on the court and in communities. The launch is accompanied by an episode from the Ready for Sport series which shares an intimate reflection of Mitchell’s life during lockdown and his views on establishing sustainable...
26-Jun-2019
26-Jun-2019
adidas X Marvel Launch Donovan Mitchell’s First Signature Shoe
D.O.N. ISSUE #1 arrives in a series of Super Hero-inspired colorways Today, adidas formally introduced Utah Jazz star Donovan Mitchell’s first signature sneaker, D.O.N. Issue #1. The new silhouette focuses on supporting his unmatched vertical leap and speed while paying tribute to Mitchell’s nickname through a collection of four Marvel Super Hero colorways, set to release July 1. Just as many Super Heroes have to overcome their own adversity, Mitchell’s unconventional path to the NBA...
12-Jun-2019
12-Jun-2019
adidas and Little League® Unveil 2019 Baseball & Softball World Series Uniforms
Little League® Baseball and Softball and adidas today unveiled the uniforms for the 2019 Little League World Series (LLWS) tournaments, which will make their on-field debut at the start of the Senior League Baseball World Series in Easley, S.C., on July 27. To tell the story behind the LLWS experience, adidas teamed up with Little League® to design uniforms that would showcase the unique regions from across the globe, while highlighting the story of unity, tradition, and the history behind...
01-May-2019
01-May-2019
adidas Partners with Little League® Baseball and Softball
Little League® Baseball and Softball and adidas today proudly announced a multi-year partnership in which the Portland, Ore., based company will be the official uniform, footwear and coaches apparel supplier for the Little League World Series (LLWS) and an Official Sponsor of Little League. Beginning this season, adidas will design and create all official on-field uniforms for all seven of the Little League World Series events throughout the United States. Additionally, adidas will outfit...
21-Aug-2018
21-Aug-2018
Next Wave: Introducing PRO BOUNCE & MAD BOUNCE for the next generation
PORTLAND, ORE., AUGUST 21 - adidas Basketball today introduced their new Pro Bounce and Mad Bounce silhouettes, built for basketball’s next wave of rising superstars who are shaping the future of...
