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Re is for RETRO: Kicking off A-ZX Series with re-release of the ZX 1000C from the late 80’s

adidas Originals kicks off this year’s A-ZX series with a bang. The first letter to be unveiled is the R, standing for RETRO, a tribute to the brand’s iconic archive, featuring the first ever re-release of the ZX 1000C model from the late 80’s. Maintaining the same color scheme of the original’s, the sneaker celebrate its legacy with the past. A white dual material upper pairing synthetic suede and nylon mesh is complemented by details executed in black and the typical adidas Originals blue...


Since its original launch in 1984, adidas Originals’ ZX series has been at the cutting edge of running shoe design, combining a forward-thinking aesthetic with the very best tech to create contemporary responses to the needs of athletes. Now, adidas Originals continues that story, welding the distinctive language of the ZX series with two other groundbreaking chapters in 3-Stripes history to create the ZX 2K FLUX and ZX 2K Boost silhouettes. As their names suggest, each model fuses elements...


The story of the adizero franchise began in Berlin on 28 September, 2008, when Haile Gebrselassie shattered his own marathon world record and became the first person to break the 2:04hr barrier with adizero adios 1. Today, we are introducing the newest member of the award-winning and record breaking adizero family. The adizero adios Pro. Training across three continents, elite athletes 1 - including Joyciline Jepkosgei and Rhonex Kipruto - gave iterative feedback to develop prototypes and...

adidas + KANYE WEST announce the YZY QNTM Barium

June 2020 – adidas + KANYE WEST announce the YZY QNTM Barium. It will be available in adult, kids and infant sizes in the United States and adult sizes in Asia Pacific, Europe, and Canada on June 25, 2020. Recommended retail price of €/$250 adult, €/$180 kids, €/$160 infants. The YZY QNTM Barium features an upper composed of a jacquard underlay combined with an RPU cage that wraps the upper for structure and durability while offering a unique look and feel. The synthetic suede toe overlay...

An Open Invitation to the Summer of Golf with Limited-Edition CODECHAOS Footwear

In what’s already been an eventful year, the summer season, as always, begins a new chapter. That’s why adidas is introducing a new limited-edition silhouette – the CODECHAOS “Summer of Golf” – not only as a rally cry and declaration, but also to represent how golf has offered thousands of people some solace in recent weeks by playing the sport. The unique footwear will be available worldwide on June 20, the first official day of summer. Originally inspired by the 1967 “Summer of Love”...

adidas Originals and Pusha T Launch Second Collaborative Call of Duty® Ozweego

Having first joined forces to mark the arrival of Call of Duty: Modern Warfare in November 2019, adidas Originals, Pusha T, and the iconic gaming franchise are back. Representing the limitless vision of creators of all types, the partnership between adidas Originals and Pusha T mirrors Pusha’s passion and affinity for the Call of Duty franchise and gaming as a whole. Driven by a shared creative vision, adidas Originals and Pusha T continue their partnership with the launch of a striking new...


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adidas Unveils Investec Super Rugby away Jerseys Inspired by and for the Environment of their Home Cities

adidas has today unveiled the away jerseys for all five New Zealand Investec Super Rugby sides ahead of the highly anticipated 2020 season. From material to design, the jerseys have been crafted to reflect and honour the natural environments of each team. All 5 jerseys are part of the new adidas PRIMEBLUE range – made with Parley Ocean Plastic, which is recycled plastic waste intercepted from beaches and coastal communities before it reaches the oceans. As part of its ongoing mission to end...

adidas aims to end plastic waste with innovation + partnerships as the solutions

Plastic waste is a problem - and it has reached a tipping point. For every person on the planet, there is one ton of plastic and nearly 80 percent has become plastic waste wreaking havoc on the oceans around the world. As a big company, adidas has been a big contributor to the problem. Which is why its actions need to be equally as big. The brand has made a commitment to END PLASTIC WASTE through innovation and partnerships. We’re not just focused on changing how we do business; we're...

adidas Golf Changes the Game with New CODECHAOS Footwear

CARLSBAD, Calif. (January 21, 2020) – adidas is continuing to redefine the golf dress code, this time starting from the ground up. Today, adidas is pushing the boundaries in golf footwear once again by introducing a new line – CODECHAOS – meant to challenge the definition of what a golf shoe can be. Built with the modern golfer in mind, the new footwear, offered in both men’s and women’s styles, will be available worldwide on Jan. 31, 2020. CODECHAOS is the latest product from adidas Golf...

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