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11-Sep-2023
adidas Originals and Craig Green Launch Two New Takes on the Iconic Stan Smith for Fall/Winter 2023

Having first been introduced during the label’s Spring/Summer 2023 show at Paris Fashion Week, this season, adidas Originals and Craig Green return to present two takes on the iconic Stan Smith shoe: the CG BOOST STAN and the CG SPLIT STAN. Relentlessly progressive in approach, each innovative silhouette takes the Trefoil’s inimitable DNA and reimagines it. The CG SPLIT STAN sees Craig Green respectfully disrupt the heralded adidas icon as the familiar form is sliced in half with a middle...

19-May-2022
adidas and Yohji Yamamoto Re-Introduce the Iconic Y-3 QASA HIGH

When adidas and Yohji Yamamoto first took to the runway at Paris Fashion week in October 2002 for the inaugural Y-3 collection, the brand with the Three Stripes and the avant-garde Japanese designer changed the worlds of fashion and sportswear forever. Over ten years later, in 2013, Y-3 introduced one of its most loved sneakers to date – the Y-3 QASA HIGH. Upon arrival, the boundary pushing silhouette made an instant impact in culture, and, having been worn by many of the world’s most...

02-Nov-2020
INTRODUCING OUR SECOND COLLECTION WITH CRAIG GREEN

adidas Originals and Craig Green are proud to announce their second collaborative collection, launching globally on November 7. The shoes debuted at Green’s autumn/winter 2020 show in January, the celebrated British designer’s first held in Paris. The collaboration is a meeting of minds, with ingenuity, function, innovation and utility at the core of both brands.   “It’s a privilege to create our version of such an icon as the adidas Superstar. We started by...

05-Oct-2020
ANNOUNCING THE ADIDAS FOOTBALL COLLECTIVE WITH THE AMBITION TO HELP DRIVE POSITIVE CHANGE IN AND THROUGH FOOTBALL

adidas Football Collective is a new movement committed to creating change through football, that brings together past, current and future initiatives aiming to empower teams and football communities around the world Uniting under one badge, adidas is working with local change makers to develop and evolve city-specific activations by deploying resources to teams that give access where it isn’t readily available including disability champions, female game-makers and teams from the LGBTQIA+...

08-Mar-2020
Funding The Future Of Women Entrepreneurs In The Sports Industry

Many of the world’s most innovative companies were founded and led by women, but in 2020 women entrepreneurs across the globe are still facing their biggest barrier to entry: opportunity. That’s why this International Women’s Day, adidas announces a new partnership with iFundWomen to help budding entrepreneurs turn their ideas into action, with the aim of creating a more inclusive future for females in the sports industry. SINCE DAY ONE, IFUNDWOMEN’S MISSION HAS BEEN TO EMPOWER WOMEN TO...

20-Feb-2020
Why We Run

Running requires motivation, and that motivation remains unique to each runner. Everyone has their own reason as to why they run and their own targets of how far and fast they want to go. It is once those personal goals are set that individuals come together in efforts to achieve them, and that’s when the most powerful communities form. The Why We Run global study was commissioned by adidas, looking into these running communities in efforts to understand the different motivators of 6000...

19-Jun-2019
adidas Creates a New Boost Innovation for Urban Runners: PulseBoost HD

Introducing Boost HD: a new innovation in Boost technology. adidas has engineered Boost HD for more stability with the same unrivalled energy return and comfort. It’s a new expression of the best. Sitting lower to the ground, Pulseboost HD is ready for the unexpected. A sudden stop, juke or quick change in direction on a busy city street is not a problem with a completely new package of performance benefits for runners. - Boost HD is engineered for more stability with the same best-in-class...

25-Mar-2019
Nite Jogger returns with a new city inspired pack

This month, adidas Originals presents a new chapter in the Nite Jogger footwear range. The six-model release sees the reflective silhouette rendered in a set of distinct colorways, inspired by the vibrant lights that illuminate urban streets at night. Each shoe in the series features unique accents, celebrating the thriving non-stop creative culture that has come to define the six different cities across the globe. Drawing heavily on the constantly evolving, always-on nature of city life,...

27-Sep-2018
adidas by Pharrell Williams SolarHu — Fall/Winter 2018

Zaragoza, 25 de septiembre de 2018 – África y su gran tradición de carreras de larga distancia han sido la gran inspiración de Pharrel Williams para diseñar las nuevas SolarHu. La silueta combina...

24-Aug-2018
adidas unveils special edition Billie Jean King SPEEDFACTORY footwear

The advanced performance shoes with athlete data-driven design are inspired by an icon in women’s sport Launched to mark the opening of Flushing Meadow’s Grand Slam and the start of adidas and...

16-Aug-2018
adidas by Stella McCartney storms into the Fall/Winter 2018 season with a first of its kind 4D workout in Shanghai test

- The adidas by Stella McCartney Fitness Exchange reaches next level power - - Global fashion icon Ming Xi joins the experience for a virtual run through Paris - Herzogenaurach, August 2018:...

11-Apr-2018
adidas by Stella McCartney Unveils Roland Garros Collection

Herzogenaurach, Germany 11 th April 2018: adidas by Stella McCartney has today unveiled its latest Barricade collection, set to be worn on court by world class athletes including Caroline Wozniacki and Garbine Muguruza during Roland Garros. The adidas by Stella McCartney Barricade collection fuses fashion and performance by adapting timeless designs to the high performance needs of elite athletes. Australian Open champion Caroline Wozniacki and Wimbledon Champion Garbine Muguruza will debut...

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