20-Feb-2020
20-Feb-2020
Why We Run
Running requires motivation, and that motivation remains unique to each runner. Everyone has their own reason as to why they run and their own targets of how far and fast they want to go. It is once those personal goals are set that individuals come together in efforts to achieve them, and that’s when the most powerful communities form. The Why We Run global study was commissioned by adidas, looking into these running communities in efforts to understand the different motivators of 6000...
20-Jan-2020
20-Jan-2020
adidas FOCUSBREATHEIN Designed for Running Remedy and Re-Energizing a Personal Best Mindset
Today, adidas reveals FOCUSBREATHEIN – a new running shoe that offers smooth movement and provides lightweight comfort and performance for those who use running as a way to re-energize and establish their personal best mindset. Ready. Set. Glow! Inspired by the restorative effects of exercise on a person’s wellbeing, adidas FOCUSBREATHEIN combines a translucent upper with a BOUNCELITE EVA midsole, blending iconic adidas performance DNA with modern underfoot comfort. adidas FOCUSBREATHEIN is...
12-Dec-2019
12-Dec-2019
adidas and 032c Explore Futuristic Realism for Latest Collaborative Collection
Inspired by the contemporary fashion industry's current state of flux, the German sportswear brand adidas and the Berlin-based magazine and fashion brand 032c have come together once again to launch a collaborative collection exploring futuristic realism. Drawing on both our increasingly fluid digital culture and our tactile experience of the evolving world today, the collaboration responds to the volatile landscape we inhabit online, in our psyches, and in our physical environment. Speaking...
19-Aug-2019
19-Aug-2019
adidas Outdoor launches MYSHELTER with the release of the ultimate commuter jacket for the rainy city
Today, adidas Outdoor launches MYSHELTER, a new range of jackets that combines outdoor expertise and technology with urban style. Through a collection of weather protective jackets, MYSHELTER is based on research and insights from consumers living in cities with specific weather conditions like London, New York, Shanghai and Tokyo. The jackets combine over fifty years of expertise in highly technical apparel, with modern-day innovation. The first jacket to launch will be the MYSHELTER RAIN...
25-Mar-2019
25-Mar-2019
Nite Jogger returns with a new city inspired pack
This month, adidas Originals presents a new chapter in the Nite Jogger footwear range. The six-model release sees the reflective silhouette rendered in a set of distinct colorways, inspired by the vibrant lights that illuminate urban streets at night. Each shoe in the series features unique accents, celebrating the thriving non-stop creative culture that has come to define the six different cities across the globe. Drawing heavily on the constantly evolving, always-on nature of city life,...
27-Sep-2018
27-Sep-2018
adidas by Pharrell Williams SolarHu — Fall/Winter 2018
Zaragoza, 25 de septiembre de 2018 – África y su gran tradición de carreras de larga distancia han sido la gran inspiración de Pharrel Williams para diseñar las nuevas SolarHu. La silueta combina...
16-Aug-2018
16-Aug-2018
adidas by Stella McCartney storms into the Fall/Winter 2018 season with a first of its kind 4D workout in Shanghai test
- The adidas by Stella McCartney Fitness Exchange reaches next level power - - Global fashion icon Ming Xi joins the experience for a virtual run through Paris - Herzogenaurach, August 2018:...
04-Jun-2018
04-Jun-2018
adidas assembles a team of the World’s most influential creators from across sport culture to prove creativity is the answer
56 Creators including Leo Messi, Mo Salah, Caroline Wozniacki, Karlie Kloss and Pharrell Williams unite to prove creativity is the answer “Creativity is the Answer” is the brand’s most personal...
01-Jun-2018
01-Jun-2018
‘Run for the Oceans’ Returns – adidas X Parley Harness the Power of Sport to Create Awareness for the threat of Marine Plastic Pollution
Herzogenaurach, June 1, 2018 – Based on the brands’ love of sport and responsibility, adidas and Parley for the Oceans today announced the return of Run For The Oceans , a global running movement...
30-Jan-2018
30-Jan-2018
adidas unveils revolutionary AM4MN football cleats
- adidas SPEEDFACTORY Delivers the Football Cleats of the Future - - AM4MN Cleats Digitally Created with Athlete Data for Best-in-Class Fit, Comfort and Movement - adidas has today unveiled the...
18-Oct-2017
18-Oct-2017
adidas Unveils Designs for Ground-Breaking AM4LDN and AM4PAR Shoes
adidas will tomorrow (Thursday 19 October) release the adidas Made For London (AM4LDN) shoe, the first in a series of running footwear the brand will create in its SPEEDFACTORY facilities for key city locations around the world. The AM4LDN will be followed next week (Thursday 26 October) by the launch of the adidas Made For Paris (AM4PAR) shoe. With co-creation at its core and utilising athlete-driven data, the AM4LDN is designed to cater for the culture of commuter runners in London....
04-Oct-2017
04-Oct-2017
adidas Launches AM4 Project in Landmark Moment for SPEEDFACTORY Facility
adidas Made For London (AM4LDN) shoe is first in a series of individually designed and manufactured shoes adidas will release in six key cities around the world SPEEDFACTORY will allow for...
