28-Nov-2023
28-Nov-2023
adidas and Yohji Yamamoto Introduce the Y-3 KYASU Sneaker
This season, adidas and Yohji Yamamoto continue to subvert sporting codes with the introduction of the stripped back Y-3 KYASU sneaker. First unveiled on the runway during Yohji Yamamoto’s presentation at Paris Fashion Week in March 2023, the Y-3 KYASU is a raw, minimalist, expression of the intersection between adidas’ sporting heritage and the Japanese designer’s renegade approach. Beginning as an attempt by the Y-3 design team to create a shoe that resembled an adidas Superstar cast in...
15-Sep-2023
15-Sep-2023
adidas Originals Launches New Global Brand Platform: “We Gave the World an Original. You Gave Us a Thousand Back.”
Since it was first introduced to the world over 50 years ago, the Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers. Marking the arrival of a new era for the brand, in 2023, adidas Originals pays homage to those that have continued to transport its iconic signifier – the Trefoil – to the forefront of culture, over and over again, with a new global brand platform: “We Gave the World an Original. You Gave Us a Thousand Back.” From sport to...
12-Jul-2023
12-Jul-2023
adidas Originals Remixes an Icon with the Launch of the Superstar XLG Silhouette
First launched over 50 years ago, since its introduction in 1969, the adidas Superstar has become an icon in contemporary culture – continually serving as a platform for trailblazing creative figures. Fast forward over half a century, and the Trefoil is back to present a refreshed take on the ultimate classic. Designed to allow the next generation of game changers to move at the speed of culture, the Superstar XLG is a bold new canvas for self-expression and a tool to break free from...
14-Jan-2020
14-Jan-2020
adidas Originals Jumps into the New Year With the CNY: Mickey Mouse Pack
adidas Originals ushers in the Year of the Rat in a playfully eccentric style with the CNY: Mickey Mouse Pack. Bringing one of the world’s most iconic animated characters, Disney’s Mickey Mouse, together with two of sportswear’s most revered footwear silhouettes, the Stan Smith and Superstar, the pack celebrates tradition, pop-culture, and design heritage. Serving as a subtle nod to important numbers in Chinese tradition, the pack is comprised of three distinct sneakers - the “CNY Mickey...
27-Sep-2018
27-Sep-2018
adidas by Pharrell Williams SolarHu — Fall/Winter 2018
Zaragoza, 25 de septiembre de 2018 – África y su gran tradición de carreras de larga distancia han sido la gran inspiración de Pharrel Williams para diseñar las nuevas SolarHu. La silueta combina...
