1 - 12 of 32 Results
22-Apr-2024
22-Apr-2024
adidas Showcases Potential for Girls when Staying in Sport by Recreating Iconic 2006 Jose+10 Campaign Image with All-Star Line Up of Role Models and Icons
To tackle the insight that 43% of girls quit sport at 13(1), adidas unites women’s and men’s footballing icons in ultimate team photo, built to showcase the powerful potential for girls staying in the world’s favourite sport. The image is supported by leading clubs - Arsenal, Bayern Munich, Juventus, Manchester United, Olympique Lyonnais and Real Madrid – with each releasing their own images featuring their all-star women’s and men’s line up. Additionally, Wendie Renard, Lisa Boattin and...
14-Mar-2024
14-Mar-2024
adidas unveils home and away kits for UEFA Euro 2024â„¢
Ahead of UEFA Euro 2024™, adidas today unveils the latest series of technical performance kits for seven of its biggest federations. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales receive reimagined home and away designs – uniting fans and players via celebrations of both traditional and modern identity, as teams compete for the coveted Henri Delaunay Cup. Each of the jerseys are built to inspire a sense of pride and belonging, blending traditional elements, with modern style...
14-Mar-2024
14-Mar-2024
adidas unveils Federation kits for an Unforgettable Summer of Football in America
Ahead of the largest international football tournament in the Americas, adidas unveils the latest series of technical performance kit for five of the most successful football teams in the world. Today, fans and players of Argentina, Chile, Colombia, Mexico, and Peru, get their first view of the home and away jerseys to be worn this summer, whether on the pitch, in the stands or as part of a modern wardrobe. This latest launch adds to the already released Venezuela kits and will be...
12-Feb-2024
12-Feb-2024
adidas presents the UCL Pro Ball London - the Official Match Ball for the Men’s 2023/24 UEFA Champions League™ knock-out stage
adidas presents the UCL Pro Ball London - the Official Match Ball for the Men’s 2023/24 UEFA Champions League™ knock-out stage and final. Made to stand out on the biggest stage, the ball celebrates the final host city, London, with vibrant graphics featuring two roaring lions fighting among the stars. While the lion is symbolic of the rich history and culture of England and its capital city, it also represents, the bravery and strength of the players and the majesty of European club...
05-Feb-2024
05-Feb-2024
adidas Presents the UWCL Pro Ball Bilbao – The Official Match Ball for the 2023/24 UEFA Women’s Champions League™ Knockout Phase
The new ball will feature on pitch for the first time during the first leg of the Quarter Final matches and will be used throughout the 2023/24 UEFA Women’s Champions League™ knockout stages, culminating in the showpiece final on May 25th The UWCL Pro Ball Bilbao is inspired by the host city’s famous architecture 1% of net sales from adidas footballs will go to the Common Goal movement, to help drive social change and support grassroots football communities worldwide adidas today unveils...
15-Nov-2023
15-Nov-2023
adidas celebrates the love of Football with 'FUSSBALLLIEBE’ - the Official Match Ball for UEFA EURO 2024™
The FUSSBALLLIEBE Official Match Ball will be used throughout the UEFA EURO 2024TM tournament in Germany The ball’s design is inspired by the joy of football and the energy of the tournament, and has been engineered with improved deboss grooves for greater precision in play This is the first Official Match Ball produced for the UEFA European Football ChampionshipTM tournament that incorporates adidas Connected Ball Technology, enabling match officials to make accurate decisions faster The...
22-Aug-2023
22-Aug-2023
adidas Introduces Official Match Balls of 2023/24 UEFA Champions League and UEFA Women’s Champions League
Today, with the group stages of the tournaments fast approaching, adidas reveals the Official Match Balls for the 2023/24 UEFA Champions League and the UEFA Women’s Champions League. Inspired by the pre-match anthems that reverberate around stadiums at the start of every game, the new designs pay tribute to these iconic symphonies and the irreplaceable feelings of excitement and anticipation that come with them. Set on a metallic silver background, the men’s iteration of the Official Match...
20-Jun-2023
20-Jun-2023
adidas Unveils Most Complete and Technical Kit Bag for Women Ahead of the FIFA Women’s World Cup 2023™
Today, adidas presents its biggest ever women’s football kit bag, working with athletes to deliver a series of women’s specific innovations, a catalogue of firsts, along with a roster of ten federations at the upcoming Women´s World Cup 2023. From sport bra engineering to in-kit period support, adidas has partnered with experts in the field to deliver best in class product solutions and services to support its players through every jump, tackle, pass and strike this summer. Breasts can...
05-Jun-2023
05-Jun-2023
Engineered for Lightening Fast Speed – adidas Launches the X Crazylight Boot Ahead of the UEFA Champions League Final
The X Crazylight lightning fast boot is slated to make its on pitch debut at the UEFA Champions League Final in Istanbul on the feet of Argentinian superstar striker Julian Alvarez Ahead of the UEFA Champions League Final in Istanbul, adidas changes up the tempo and takes speed to a new dimension with the launch of the latest iteration of its´ X football footwear franchise: the lightning fast X Crazylight boot. Engineered for speed and displaying a striking colourway of minimalist white,...
01-Jun-2023
01-Jun-2023
adidas Save a Seat for Next Generation Fans and Players at the UEFA Women's Champions League Final
Today, adidas unveils CHAMPION THE GIRLS – a dedicated space for young girls to experience the unrivalled euphoria of watching the UEFA Women’s Champion League. The collaborative programme reserves a block of seats for young girls - and their accompanying role models - to experience a European football club final, perhaps for the very first time. This seeks to set the stage for lifelong connections to the sport and help ignite a flame in the next generation of the women’s game. Building on...
15-Mar-2023
15-Mar-2023
adidas Launches the Parley Pack – Its First Football Boot Pack Designed to Help Reduce Plastic Waste
Today adidas proudly launches the adidas Football x Parley Boot Pack [INSERT MARKET LINK FROM SEO TEAM. SEE IN APPENDIX BELOW] – the first ever to be made in part with Parley Ocean Plastic, re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean. Boasting stunning lucid blue and white colourways and elegant wave-patterned designs spanning all of its key boot franchises - Predator Accuracy, X Speedportal and...
10-Feb-2023
10-Feb-2023
adidas Unveils UWCL Pro Ball Eindhoven – The Official Match Ball of The UEFA Women’s Champions League Final
UWCL Pro Ball Eindhoven celebrates the vibrancy and unique architecture of the host city for this season’s final and will be used throughout the knockout stages Neon detailing stands out against a dark blue backdrop, paying homage to Eindhoven’s reputation as the City of Light, while bold graphics celebrate different iconic landmarks 1% of all net sales of adidas footballs will be contributed to the Common Goal movement to support grassroots football communities worldwide Available at adidas...
