New Ultraboost 19 colorways coming with Launch of ‘Feel The Boost’ Campaign, A global celebration of the iconic adidas innovation
Today, adidas announces new colourways of Ultraboost 19 as cities and Creators around the world celebrate the performance and cultural impact of Boost technology. Consumers are invited to ‘Feel the Boost’ and fall in love all over again with the feeling only Boost on your feet can give you. This latest Ultraboost 19 update offers the continued benefits of the revolutionised silhouette that was inspired by, and redesigned for, a new era of running and fitness. Sam Handy, VP Design, adidas...
adidas Football Introduces the 2019 adizero 40 and adizero 8.0 PK Cleats The top prospects for the 2019 NFL Draft are taking over Indianapolis, Ind. this week and today adidas announced new multi-year partnerships with Marquise Brown, WR from Oklahoma and Hakeem Butler, WR from Iowa State. Marquise “Hollywood” Brown was a first-team All-American and first-team All-Big-12 in in 2018, finishing the season among the nation's Top-10 in receiving yards (1,318) with 75 reception and 10 receiving...
Trail-Blazing Collaboration Showcases the Intersection of American Football and Streetwear Culture To celebrate one of the biggest sporting events of the year, adidas has teamed up with iconic Japanese streetwear brand A Bathing Ape® (BAPE®) for a limited-edition capsule collection that applies BAPE®’s iconic design language to a range of adidas Football cleats, and adidas footwear, apparel, equipment and accessories. Situated in the heart of Tokyo, one of the leading fashion hubs of the...
adidas works with thousands of runners to create the revolutionary adidas Ultraboost 19 – a new shoe for a new sport
Herzogenaurach, December 11: adidas Running today unveils the adidas Ultraboost 19, an entirely reimagined and redesigned version of the brand’s iconic leading performance running shoe. adidas designers and product developers worked with thousands of runners from around the world to create the new silhouette, in what was its most ambitious collaboration project ever. The overwhelming feedback from runners was that running is changing, becoming younger and more democratic. With the emergence...
adidas’ biggest-ever Running movement United nearly one million runners against marine plastic pollution
Nearly one million runners from all over the world joined adidas and Parley For The Oceans during Run For The Oceans 2018 The activity saw adidas donate $1 million to help fund the Parley Ocean...