Ultraboost

23-Feb-2023
The Lightest Ever Ultraboost – Experience Epic Energy and Lightness in Every Stride with the New adidas Ultraboost Light

Today marks a historic moment as adidas unveils the latest member of its most iconic running shoe franchise - the Ultraboost Light. A testament to adidas’ constant strive to take its innovation to the next level to design the perfect shoe for the different type of runners and in response to consumer feedback, the new Ultraboost Light has a ground-breaking new material at its core – the Light BOOST. Marking a decade since the introduction of BOOST technology, the new and improved Ultraboost...

16-Sep-2022
Introducing the Adidas Breast Cancer Awareness Collection – A Selection of Footwear and Apparel Designed to Raise Awareness and Funding for Breast Cancer Now and National Breast Cancer Foundation, Inc.

Inspired by the experiences of people and communities around the world, including its own employees and athletes, adidas is launching the Breast Cancer Awareness Collection this October. Available throughout Breast Cancer Awareness Month, the adidas Breast Cancer Awareness Collection sees adidas partnering with Breast Cancer Now in the UK and Europe, and National Breast Cancer Foundation, Inc. in the US, to help raise awareness of breast cancer and support the vital work both charities do....

25-Aug-2022
Y-3 Presents Fall/Winter 2022 Chapter 4: Memories of Exotics

Y-3 triumphantly returns to present the closing chapter of its Fall/Winter 2022 collection. Representing the final iteration of the brand’s “20 Years: Recoded” thematic narrative, Chapter 4 boldly celebrates one of the label’s most revered and lasting motifs – exotic prints – as adidas and Yohji Yamamoto fearlessly reimagine historic looks and textures for a new era.  Subversively exploring the year-long theme of collective memory, the latest chapter draws on Yohji Yamamoto’s inherently...

12-Oct-2020
CREATORS CLUB WEEK: ALL STAR LINEUP FOR OUR FIRST EVER DIGITAL FESTIVAL

In a year that has changed how we experience moments; we will be bringing our community together through a seven-day digital festival kicking-off on October 14th. “Creators Club Week is the biggest ever celebration of our global member community and an opportunity to bring people together through our curated program of digital experiences. Holding our first ever members week and asking our partners that we’ve worked so closely with to headline this moment, is the most fitting way...

16-Jul-2019
New Ultraboost 19 colorways coming with Launch of ‘Feel The Boost’ Campaign, A global celebration of the iconic adidas innovation

Today, adidas announces new colourways of Ultraboost 19 as cities and Creators around the world celebrate the performance and cultural impact of Boost technology. Consumers are invited to ‘Feel the Boost’ and fall in love all over again with the feeling only Boost on your feet can give you. This latest Ultraboost 19 update offers the continued benefits of the revolutionised silhouette that was inspired by, and redesigned for, a new era of running and fitness. Sam Handy, VP Design, adidas...

27-Feb-2019
adidas announces multi-year partnerships with top NFL prospects

adidas Football Introduces the 2019 adizero 40 and adizero 8.0 PK Cleats The top prospects for the 2019 NFL Draft are taking over Indianapolis, Ind. this week and today adidas announced new multi-year partnerships with Marquise Brown, WR from Oklahoma and Hakeem Butler, WR from Iowa State. Marquise “Hollywood” Brown was a first-team All-American and first-team All-Big-12 in in 2018, finishing the season among the nation's Top-10 in receiving yards (1,318) with 75 reception and 10 receiving...

24-Jan-2019
adidas & BAPE® Introduce Limited-Edition Capsule Collection

Trail-Blazing Collaboration Showcases the Intersection of American Football and Streetwear Culture To celebrate one of the biggest sporting events of the year, adidas has teamed up with iconic Japanese streetwear brand A Bathing Ape® (BAPE®) for a limited-edition capsule collection that applies BAPE®’s iconic design language to a range of adidas Football cleats, and adidas footwear, apparel, equipment and accessories. Situated in the heart of Tokyo, one of the leading fashion hubs of the...

11-Dec-2018
adidas works with thousands of runners to create the revolutionary adidas Ultraboost 19 – a new shoe for a new sport

Herzogenaurach, December 11: adidas Running today unveils the adidas Ultraboost 19, an entirely reimagined and redesigned version of the brand’s iconic leading performance running shoe. adidas designers and product developers worked with thousands of runners from around the world to create the new silhouette, in what was its most ambitious collaboration project ever. The overwhelming feedback from runners was that running is changing, becoming younger and more democratic. With the emergence...

28-Nov-2018
adidas Golf unveils new adicross apparel, footwear for 2019

CARLSBAD, Calif. (November 28, 2018) – For golfers, the game never stops. adidas is continuing to push the boundaries with adicross, the urban-inspired, non-traditional line that’s meant for...

11-Jul-2018
adidas’ biggest-ever Running movement United nearly one million runners against marine plastic pollution

Nearly one million runners from all over the world joined adidas and Parley For The Oceans during Run For The Oceans 2018 The activity saw adidas donate $1 million to help fund the Parley Ocean...

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