Today, adidas takes a step into the future with the reveal of the new 4DFWD, its most advanced running shoe. At the forefront of innovation, the shoe is the first to overcome a barrier that has long held runners back from reaching their full potential.
Designed to move runners in one direction only: forward – the shoe’s industry-first bowtie-shaped lattice midsole transforms vertical pressure into a horizontal force, providing runners with a non-stop smooth forward transition.
To make the impossible quest of creating the most technologically advanced running shoe yet a reality, adidas evaluated over five million variations of the lattice structure and combined 18 years of real-world athlete performance data to identify a design that would change the game for runners around the world. Harnessing the power of 4D, adidas collaborated with its global innovation partner – Carbon’s Digital Light Synthesis – to create a precisely fine-tuned midsole, which offers a scientifically proven forward motion benefit.
he new 4DFWD features:
- CONTINENTAL™ OUTSOLE INTRODUCED – A new Continental™ outsole provides extra grip for a confident run in any weather condition
- ALL-NEW PRIMEKNIT+ & ENGINEERED MESH UPPER – An all-new Primeknit+ and engineered mesh upper construction has been introduced for an extra-supportive and snug fit. Complemented by a new integrated heel counter, Primeknit+ offers a sock-like fit whilst areas of engineered mesh provide support exactly where runners need it most.
- UNRIVALLED COMFORT – The 4DFWD midsole delivers 23% more cushioning than previous 4D midsole generations (the 4D Run 1.0)