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05-Jul-2019
adidas by Stella McCartney debuts performance apparel prototypes in continued push to create a more sustainable future for sport

Today adidas makes strides in the continued drive to solve the problem of product waste with the introduction of two new apparel innovations within adidas by Stella McCartney – the first 100% recyclable hoodie created from garment waste with NuCycl TM fiber by Evrnu and a tennis dress created with Microsilk™ and cellulose blended yarn. With the world producing an estimated 92 million tonnes of textile waste every year1, adidas by Stella McCartney and partners are helping turn this problem...

25-Apr-2019
The University of Miami and adidas Unveil first-ever Baseball Jerseys made from Parley Ocean Plastic™

The University of Miami and adidas today unveil the first-ever, special edition baseball jerseys utilizing repurposed and upcycled materials created in partnership with Parley for the Oceans. To raise awareness of marine plastic pollution and champion the Parley AIR Strategy for solutions (Avoid, Intercept, Redesign), the new, ocean-inspired adidas x Parley Miami baseball uniforms will be debuted at Alex Rodriguez Park at Mark Light Field when the Hurricanes take on Virginia Tech on April...

11-Mar-2019
adidas Golf infuses Climacool Tech to Ultimate365 Polo Line

As the weather starts to heat up, golfers won’t notice the difference. Today, adidas Golf announced the availability of the Ultimate365 Polo with climacool, the brand’s patented cooling technology to keep players comfortable and dry in the hottest of temperatures. The new addition of climacool to the Ultimate365 polo line is available in both men’s and women’s styles and even features a long-sleeve option. For this new Ultimate365 Polo, climacool is targeted where golfers need it the most,...

09-Jan-2019
adidas & NHL unveil special edition ADIZERO authentic pro Jerseys made from Parley Ocean Plastic™ for the 2019 Honda NHL® All-Star Game

adidas and the National Hockey League (NHL) today unveiled the new, eco-innovative and ocean-inspired ADIZERO Authentic jerseys for the 2019 Honda NHL® All-Star Game – the first-ever NHL hockey jerseys featuring repurposed and upcycled materials created in partnership with Parley for the Oceans. The new special edition adidas ADIZERO Authentic Pro x Parley jerseys will be worn by the NHL’s best players exclusively for the 2019 SAP NHL All-Star Skills™ on Friday, Jan. 25 (6 p.m. PT / 9 p.m....

10-Dec-2018
adidas kicks off Initiative to break down barriers faced by Women and Girls in Sport

PORTLAND, December 10, 2018: Today, adidas announces the She Breaks Barriers initiative as a continuation of its commitment to remove barriers in sport. Expanding on the #creatorsunite...

05-Nov-2018
adidas & EA SPORTS™ unveil all-new Digital 6 Jerseys for Hockey’s Original six teams in NHL® 19

adidas and EA SPORTS™ have teamed up to create something special and completely new for hockey fans. The oldest National Hockey League (NHL) teams, in the newest format. The most storied franchises, writing a whole new chapter. The Original Six, making history again with the introduction of all-new Digital 6 jerseys in EA SPORTS NHL® 19 . Digitally crafted, these original designs were created through a unique, first-ever collaboration between adidas, EA SPORTS and the Original Six NHL teams...

02-Sep-2018
adidas unveils 2018 US Open Barricade code collection

- Inspired by the iconic adidas Barricade franchise - - Set to be worn on court by athletes including Dominic Thiem and Garbine Muguruza - - Offering ultimate craftmanship with innovative and...

20-Aug-2018
University of Miami Football and adidas unveil special edition 2018 uniforms featuring parley materials made from Upcycled marine plastic waste

The University of Miami and adidas today revealed their new environmentally-conscious alternate uniforms for the 2018 season – the first-ever football uniforms featuring repurposed and upcycled materials created in partnership with Parley For The Oceans. The new uniforms will make their on-field debut for the Hurricanes’ season opener against Louisiana State University at the 2018 AdvoCare Classic at AT&T Stadium in Arlington, Texas on September 2. Highlighted by elements of the ocean from...

16-Aug-2018
adidas by Stella McCartney storms into the Fall/Winter 2018 season with a first of its kind 4D workout in Shanghai test

- The adidas by Stella McCartney Fitness Exchange reaches next level power - - Global fashion icon Ming Xi joins the experience for a virtual run through Paris - Herzogenaurach, August 2018:...

02-Jul-2018
adidas + KANYE WEST announce the YEEZY 500 Utility Black

JULY 2018 – adidas + KANYE WEST announce the YEEZY 500 Utility Black. It will be available on July 7, 2018 with a retail price of 200$/€. The YEEZY 500 Utility Black features an upper composed of cow suede, premium leather and mesh with nubuck accents. A rubber wrap along the midsole of the foot provides support and abrasion resistance with reflective piping details around the lace eyelets that add visibility in low-light conditions. The adiPRENE+ cushioning absorbs impact and optimizes...

19-May-2018
adidas + KANYE WEST announce the YEEZY 500 Supermoon Yellow

MAY 2018 – adidas + KANYE WEST announce the YEEZY 500 Supermoon Yellow. It will be available on June 9, 2018 with a retail price of 200$/€. The YEEZY 500 Supermoon Yellow features an upper composed of cow suede, premium leather and mesh with nubuck accents. A rubber wrap along the midsole of the foot provides support and abrasion resistance with reflective piping details around the lace eyelets that add visibility in low-light conditions. The adiPRENE+ cushioning absorbs impact and optimizes...

24-Mar-2018
adidas + KANYE WEST announce the YEEZY 500 Blush

MARCH 2018 – adidas + KANYE WEST announce the YEEZY 500 Blush. It will be available on April 14, 2018 with a retail price of 200$/€. The release will be available on adidas.com/YEEZY, at select adidas retail and partner locations, and on YEEZY.SUPPLY . A full list of adidas retail and partner locations can be found at adidas.com/YEEZY. Reservations for the YEEZY 500 Blush will be offered at select adidas retail locations prior to release day through the adidas Confirmed App. The YEEZY 500...

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