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10-Mar-2020
The Worlds Of Sports, Gaming And Technology Collide With All-New adidas GMR

Whether they’re on the street or playing virtually at home, players want bragging rights, and so three of the world’s leading brands in sports, gaming and technology came together to create a brand-new category of football innovation to make this happen. Made by adidas, powered by Jacquard™ by Google and lived through EA Sports™ FIFA Mobile, the adidas GMR is enabling players to impact virtual performance with real-world play . Imagine a smart insole that can be placed within any adidas...

26-Feb-2020
Introducing Special-Edition FC Bayern Jersey

Honouring the 120-year anniversary of FC Bayern this year, adidas today releases a new jersey for 2020 that represents a modern interpretation of one of the most significant jerseys from the club’s illustrious history. To create it, the adidas design team studied the jersey worn during its first ever German Championship winning season in 1932, identifying what made it so iconic, and what could be adapted for the 2020 release. Combining design principles and motifs from the two different...

17-Feb-2020
The Latest Version of the Aloha Super Honors the Legacy of Mark Gonzales

adidas Skateboarding reimagines the Aloha Super to celebrate a legend in its ranks. Commemorating one of skateboarding’s most prestigious riders, Mark “The Gonz” Gonzales, the brand announces a third colorway of the iconic silhouette that pays homage to his 2018 recreation of the historic, avant garde performance debuted at Städtisches Museum, Germany in 1998. Inspired by the black fencing suit hand-dyed and worn by Gonz during this 20 year anniversary event, the adiStar-inspired and fully...

20-Jan-2020
adidas FOCUSBREATHEIN Designed for Running Remedy and Re-Energizing a Personal Best Mindset

Today, adidas reveals FOCUSBREATHEIN – a new running shoe that offers smooth movement and provides lightweight comfort and performance for those who use running as a way to re-energize and establish their personal best mindset. Ready. Set. Glow! Inspired by the restorative effects of exercise on a person’s wellbeing, adidas FOCUSBREATHEIN combines a translucent upper with a BOUNCELITE EVA midsole, blending iconic adidas performance DNA with modern underfoot comfort. adidas FOCUSBREATHEIN is...

16-Jan-2020
ADIDAS AND BEYONCÉ REVEAL FOUR FOOTWEAR STYLES IN THE ADIDAS x IVY PARK COLLECTION

Initially teased in the adidas x IVY PARK launch campaign, adidas and Beyoncé reveal four footwear styles, all showcasing the collection’s bold styling, and incorporating utilitarian details. What started as an adidas football shoe now finds itself on fresh terrain. The evolution of the Samba sneaker continues with the new IVY PARK Super Sleek 72. Bright orange peeks through the transparent platform outsole, while an innovative lacing system wraps around the heel and allows the wearer to...

08-Jan-2020
ADIDAS AND THE NHL UNVEIL SPECIAL-EDITION ADIZERO AUTHENTIC PRO JERSEYS FOR THE 2020 HONDA NHL® ALL-STAR GAME, REPRESENTING THE HOST CITY AND ALL 31 TEAMS

Portland, Ore. / New York (January 8, 2020) — adidas and the National Hockey League (NHL) today unveiled the ADIZERO Authentic Pro uniforms for the 2020 Honda NHL® All-Star Game. This year’s jerseys pioneer a revolutionary look by pulling design inspiration from the league’s 31 teams and fusing those elements with the renowned musical scene from the Game’s host city, St. Louis. The NHL’s best players will take the ice championing their team’s crest created with each team’s respective...

18-Dec-2019
adidas and Ninja Launch Collaborative ‘Time In’ Nite Jogger

The adidas by Ninja Nite Jogger sneaker marks the first collaborative product of the partnership Time In’ celebrates the hours spent by creators developing their craft The ‘Time In’ Nite Jogger features Ninja branding and detailing throughout Having first announced their landmark partnership in August 2019, adidas and Ninja have come together to launch their inaugural collaborative product– the ‘Time In’ Nite Jogger. Recognized as the first of its kind, the partnership serves as a statement...

15-Dec-2019
Nora Vasconcellos

14-Dec-2019
Paul Pogba

14-Dec-2019
Noah Lyles

13-Dec-2019
Garbiñe Muguruza

13-Dec-2019
Stefanos Tsitsipas

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