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09-Jan-2019
adidas & NHL Unveil Special Edition ADIZERO Authentic Pro Jerseys Made From Parley Ocean Plastic™ for the 2019 Honda NHL® All-Star Game

adidas and the National Hockey League (NHL) today unveiled the new, eco-innovative and ocean-inspired ADIZERO Authentic jerseys for the 2019 Honda NHL® All-Star Game – the first-ever NHL hockey jerseys featuring repurposed and upcycled materials created in partnership with Parley for the Oceans. The new special edition adidas ADIZERO Authentic Pro x Parley jerseys will be worn by the NHL’s best players exclusively for the 2019 SAP NHL All-Star Skills™ on Friday, Jan. 25 (6 p.m. PT / 9 p.m....

10-Dec-2018
adidas kicks off Initiative to break down barriers faced by Women and Girls in Sport

PORTLAND, December 10, 2018: Today, adidas announces the She Breaks Barriers initiative as a continuation of its commitment to remove barriers in sport. Expanding on the #creatorsunite...

02-Sep-2018
adidas Unveils 2018 US Open Barricade Code Collection

- Inspired by the iconic adidas Barricade franchise - - Set to be worn on court by athletes including Dominic Thiem and Garbine Muguruza - - Offering ultimate craftmanship with innovative and...

16-Aug-2018
adidas by Stella McCartney storms into the Fall/Winter 2018 season with a first of its kind 4D workout in Shanghai test

- The adidas by Stella McCartney Fitness Exchange reaches next level power - - Global fashion icon Ming Xi joins the experience for a virtual run through Paris - Herzogenaurach, August 2018:...

02-Jul-2018
adidas + KANYE WEST announce the YEEZY 500 Utility Black

JULY 2018 – adidas + KANYE WEST announce the YEEZY 500 Utility Black. It will be available on July 7, 2018 with a retail price of 200$/€. The YEEZY 500 Utility Black features an upper composed of cow suede, premium leather and mesh with nubuck accents. A rubber wrap along the midsole of the foot provides support and abrasion resistance with reflective piping details around the lace eyelets that add visibility in low-light conditions. The adiPRENE+ cushioning absorbs impact and optimizes...

19-May-2018
adidas + KANYE WEST announce the YEEZY 500 Supermoon Yellow

MAY 2018 – adidas + KANYE WEST announce the YEEZY 500 Supermoon Yellow. It will be available on June 9, 2018 with a retail price of 200$/€. The YEEZY 500 Supermoon Yellow features an upper composed of cow suede, premium leather and mesh with nubuck accents. A rubber wrap along the midsole of the foot provides support and abrasion resistance with reflective piping details around the lace eyelets that add visibility in low-light conditions. The adiPRENE+ cushioning absorbs impact and optimizes...

24-Mar-2018
adidas + KANYE WEST announce the YEEZY 500 Blush

MARCH 2018 – adidas + KANYE WEST announce the YEEZY 500 Blush. It will be available on April 14, 2018 with a retail price of 200$/€. The release will be available on adidas.com/YEEZY, at select adidas retail and partner locations, and on YEEZY.SUPPLY . A full list of adidas retail and partner locations can be found at adidas.com/YEEZY. Reservations for the YEEZY 500 Blush will be offered at select adidas retail locations prior to release day through the adidas Confirmed App. The YEEZY 500...

01-Mar-2018
adidas by Stella McCartney launches Spring/Summer 2018 collection with Hologram workout sessions in New York

Herzogenaurach, February 2018: On March 1 st , adidas by Stella McCartney introduces Hologram workout sessions , an experiential showcase bringing new mission LESS IMPACT = MORE POWER to exhilarating heights. Hosted at Manhattan’s Bandier store, the event will celebrate the brand’s most environmentally-friendly collection to date with virtual reality, holograms and immersive experiences. ‘‘At the heart of my collaboration with adidas is an ambition to make a difference in a meaningful way....

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