1 - 12 of 39 Results
16-Dec-2022
16-Dec-2022
adidas and Common Goal Accelerate Change for Both Halves of Football with 1% Pledge to Projects Working Towards Gender Equal Future
Today, adidas unveils the next step in its global partnership with Common Goal – aimed at driving gender equality in football by supporting grassroots initiatives that increase access to the sport for women and girls, on and off the pitch. adidas’ commitment will see 1% of net sales of the official match balls from the FIFA World Cup Qatar 2022, Al Hilm, and Al Rihla, contributed towards Common Goal’s ‘Global Goal 5 Accelerator’; a collective project to increase female participation,...
01-Dec-2022
01-Dec-2022
Bad Bunny and adidas celebrate their newest collaboration
Who said winter had to be the coldest season of the year? How many degrees can a silhouette elevate you? Bad Bunny x adidas launch a new shoe that invites us to think differently, under the concept of summer lives in you. A warm silhouette that arrives during the winter, the new Last Forum is designed to make us live an endless summer, bringing a constant mood of warmth, and joy. Delving into the notions of cold and ice, and how the summer mood can be lived even in sub-zero times and...
08-Nov-2022
08-Nov-2022
adidas and Marvel Studios Design Costuming for “Black Panther: Wakanda Forever”
With the highly-anticipated Black Panther: Wakanda Forever hitting cinemas this weekend, adidas has joined forces with Marvel Studios to reveal the bespoke costuming and footwear designed for characters Shuri, Okoye, and Riri. adidas innovation and design teams led largely by female and BIPOC designers - including alumni of the brand’s S.E.E.D. programme, forged a ground-breaking new approach to costume design under the guidance of Oscar-winning costume designer, Ruth E. Carter. Seven unique...
18-Aug-2022
18-Aug-2022
adidas Originals and Sean Wotherspoon team up with Hot Wheels to form a Dream team
As momentum and expectation grows around each adidas release developed by Sean Wotherspoon, followers keep their eyes fixed on their social media feeds to catch colourful glimpses of what form his next drop may take.The Los Angeles-based designer returns with another high-octane release, this time combine his love for all forms of automotive memorabilia by bringing Hot Wheels into the frame to create a race inspired collection of apparel and footwear, brought to life with a series of bold,...
19-May-2022
19-May-2022
adidas and Yohji Yamamoto Re-Introduce the Iconic Y-3 QASA HIGH
When adidas and Yohji Yamamoto first took to the runway at Paris Fashion week in October 2002 for the inaugural Y-3 collection, the brand with the Three Stripes and the avant-garde Japanese designer changed the worlds of fashion and sportswear forever. Over ten years later, in 2013, Y-3 introduced one of its most loved sneakers to date – the Y-3 QASA HIGH. Upon arrival, the boundary pushing silhouette made an instant impact in culture, and, having been worn by many of the world’s most...
17-May-2022
17-May-2022
adidas and UEFA Unite to Create Lasting Legacy for Grassroots Players at UEFA Women’s Champions League Final
A unique Official Match Ball, the creation of a community pitch to provide a home for local change-makers, and a grassroots tournament in the heart of the city combine to deliver lasting impact fuelled by the energy of the UWCL final The activation is the latest part of adidas’s biggest-ever commitment to support women athletes as a major year for sport unfolds As official partner of UEFA Women’s Champions League (UWCL), adidas is setting the stage for new possibilities for grassroots...
24-Feb-2022
24-Feb-2022
adidas Celebrates Black Women Who Are Breaking Barriers In Sport, Fashion And Innovation
This Black History Month, the brand is announcing a series of ongoing initiatives focused on celebrating, uplifting and supporting Black women - starting with elevating stories of their lived experiences New community actions include an accelerator program for social entrepreneurs; a series of adidas Community curriculums and mentorship opportunities; and an industry-changing design program for the next generation of creators Powered by its Impossible Is Nothing attitude, adidas is...
19-Jan-2021
19-Jan-2021
WELCOMING TENNIS STAR FÉLIX AUGER-ALIASSIME TO OUR LINE UP OF WORLD CLASS ATHLETES
Today, we are announcing a long-term partnership with the youngest player ranked in the top 25, Félix Auger-Aliassime. The relationship marks a coming together behind shared values, including commitment to the progress of sport and culture, and belief in the power of sport to change lives. “The impact Félix has already made, both within world-class tennis and using his platform to drive real, positive change, is hugely inspiring to us”. says Celine Del Genes, Global Vice President - General...
02-Dec-2020
02-Dec-2020
Supporting Black Ambition: A New Initiative from Pharrell Williams
Black Ambition is Pharrell’s new non-profit which aims to provide a pathway to success for Black and Latinx entrepreneurs - adidas has committed $10 million over the next three years to support the non-profit initiative. Since its inception, the ongoing partnership between adidas and Pharrell Williams has always been rooted in purpose. Today, the brand extends this purpose-driven relationship by announcing its support for the launch of the visionary creative’s new non-profit, Black Ambition,...
05-Oct-2020
05-Oct-2020
ANNOUNCING THE ADIDAS FOOTBALL COLLECTIVE WITH THE AMBITION TO HELP DRIVE POSITIVE CHANGE IN AND THROUGH FOOTBALL
adidas Football Collective is a new movement committed to creating change through football, that brings together past, current and future initiatives aiming to empower teams and football communities around the world Uniting under one badge, adidas is working with local change makers to develop and evolve city-specific activations by deploying resources to teams that give access where it isn’t readily available including disability champions, female game-makers and teams from the LGBTQIA+...
03-Sep-2020
03-Sep-2020
Clean Classics by adidas Originals Remakes Iconic Sneakers to Help End Plastic Waste
adidas Originals remakes its most iconic sneakers to address the concern of our generation - plastic waste. adidas Originals serves up Clean Classics, a range of court classics, redesigned to reduce the brand’s impact on the environment. At the core of this pledge is Primegreen; a series of high-performance materials containing a minimum of 50% recycled content. Primegreen and the Clean Classics collection act to challenge production conventions, using 70% recycled materials for the uppers,...
25-Aug-2020
25-Aug-2020
CONFIRMED App: A New Home for Exclusive Product and Elevated Content
Throughout our history, we have maintained an unrelenting commitment to innovation. Acknowledging the constantly changing nature of today’s streetwear landscape, and seeking to create a lasting cultural impact, we are launching our new app, CONFIRMED. Building on the foundations laid in 2015 by a previous iteration of the platform and bringing in some of the adidas’ top creators, the newly launched CONFIRMED app takes a uniquely community focused approach. Created as a new hub for the brand,...
