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28-Sep-2023
adidas and Arsenal unveil first away kit with Stella McCartney for Arsenal Women, in the second chapter of the collaboration

The new high-performance away kit design blends bold geometric prints with shades of halo pink and soft, pastel glow blue, pushing the boundaries of on-pitch sport style. The limited-edition range includes a gender-neutral game-day match shirt as well as stylish, comfort-first off-pitch pieces for pre- and post-match travel. Dropping from 28 September, the adidas by Stella McCartney Arsenal collection is available via Arsenal Direct, Arsenal stores, selected retail stores, and one at...

20-Jul-2023
adidas Welcomes Messi to Miami in Celebration of the Growth of Soccer Culture in North America

On Wednesday, adidas welcomed Lionel Messi to Miami with an unparalleled entourage that sailed through the Port of Miami ahead of his first Inter Miami CF match, celebrating the arrival of the Argentinian star to North America. As part of the brand’s support of soccer in the United States, adidas is investing in the next generation of athletes with the expansion of Just Ball League into the Miami community. With a heightened demand and increased interest for soccer in the United States,...

04-Jul-2023
adidas Launches X CRAZYFAST – Engineered to Unlock Speed in all Moments of the Game

Boot launches in variations that all offer lightweight ‘AERO’ technologies, with hero ‘P+’ model boasting ultimate combination of innovations for play at the highest level. X CRAZYFAST P+ set to make its first major competition appearance on pitch at the FIFA Women’s World CupTM later this month, where it will also become available in three Country Exclusives; Brazil, US and tournament co-host Australia. All X CRAZYFAST models are available from today via adidas.com football boots, and...

20-Jun-2023
adidas Unveils Most Complete and Technical Kit Bag for Women Ahead of the FIFA Women’s World Cup 2023™

Today, adidas presents its biggest ever women’s football kit bag, working with athletes to deliver a series of women’s specific innovations, a catalogue of firsts, along with a roster of ten federations at the upcoming Women´s World Cup 2023.  From sport bra engineering to in-kit period support, adidas has partnered with experts in the field to deliver best in class product solutions and services to support its players through every jump, tackle, pass and strike this summer. Breasts can...

18-Jun-2023
adidas Present ‘Alta En El Cielo‘– The Story of Messi and Argentina’s Homecoming after Historic 2022 World Cup Win

“With football, and results, we managed to momentarily escape from the madness we experience every day…even if it was only for a little while, it was something fantastic.” – Leo Messi. Six months to the day since the Argentina Men’s National Team lifted the FIFA 2022 World Cup Trophy, adidas proudly presents Alta En El Cielo, an eight-and-a-half minutes mini documentary containing exclusive footage and interviews from the first national team camp of La Albiceleste since adding a third star...

15-Mar-2023
adidas Launches the Parley Pack – Its First Football Boot Pack Designed to Help Reduce Plastic Waste

Today adidas proudly launches the adidas Football x Parley Boot Pack [INSERT MARKET LINK FROM SEO TEAM. SEE IN APPENDIX BELOW] – the first ever to be made in part with Parley Ocean Plastic, re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean. Boasting stunning lucid blue and white colourways and elegant wave-patterned designs spanning all of its key boot franchises - Predator Accuracy, X Speedportal and...

22-Feb-2023
Major League Soccer and adidas Announce Landmark Multi-year Partnership Extension

adidas’ Commitment to Innovation to Foster Deeper Connection with Players and Fans ahead of 2026 World Cup Major League Soccer and adidas announced today a multi-year extension of their partnership. Under the multi-faceted agreement, adidas will continue as the official supplier for the League, its clubs and youth academies. As a founding, strategic partner of MLS, adidas remains at the core of the League’s efforts to grow its business both on- and off-field in North America and beyond. To...

24-Jan-2023
adidas Reveals Oceaunz – The Official Match Ball of the FIFA Women’s World Cup Australia and New Zealand 2023™

The design takes visual inspiration from nature, paying homage to the vast Australasian landscape Following the successful deployment during the FIFA World Cup 2022TM, the ball which will be used on pitch during the Women´s World Cup, will also be fitted with Connected Ball Technology, a ground-breaking innovation that provides officials with precise ball data to help faster and more accurate decision-making 1% of global OCEAUNZ net sales will go to the Common Goal Movement pledged solely to...

16-Dec-2022
adidas and Common Goal Accelerate Change for Both Halves of Football with 1% Pledge to Projects Working Towards Gender Equal Future

Today, adidas unveils the next step in its global partnership with Common Goal – aimed at driving gender equality in football by supporting grassroots initiatives that increase access to the sport for women and girls, on and off the pitch. adidas’ commitment will see 1% of net sales of the official match balls from the FIFA World Cup Qatar 2022, Al Hilm, and Al Rihla, contributed towards Common Goal’s ‘Global Goal 5 Accelerator’; a collective project to increase female participation,...

18-Nov-2022
On the Eve of Messi’s Final FIFA World Cup™, adidas Shows Fans That When it Comes to the Greatest of all Time, Impossible is Nothing

As the G.O.A.T is set to enter the World Cup stage for the final time, today adidas shares The Impossible Rondo with fans – a celebration of Lionel Messi’s World Cup career over the years. Combining real footage of the Argentinian forward from 2006, 2010, 2014 and 2018, adidas makes the impossible, possible with a one-of-a-kind Messi vs Messi rondo warm up. Created using the latest in artificial intelligence and VFX, the film showcases the last 18 years of the world’s greatest player,...

14-Nov-2022
When Football is Everything, Impossible is Nothing: adidas FIFA World Cup 2022™ campaign

With the FIFA World Cup Qatar 2022™ on the horizon, today adidas launches the latest chapter of its Impossible Is Nothing campaign, celebrating how the joy of football unifies players and fans across the world.   The month-long campaign kicks off with The Family Reunion film, which sees icons Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro ‘Pedri’ González López, Serge Gnabry and Stormzy come together for a reunion like no other. Rooted in football culture,...

23-Sep-2022
Belgian Red Devils make statement of LOVE with FIFA World Cup 2022™ away kit

Bold away kit is second chapter of partnership with Tomorrowland With excitement for the FIFA World Cup 2022 building, adidas, the Royal Belgian Football Association (RBFA) and Tomorrowland proudly present the second chapter of their unique collaboration and present the new away kit for the Belgian Red Devils. With the kit, the Belgian Red Devils and partners involved intend to make a positive, fun statement of LOVE in times of turmoil. Respecting a long history of Belgian away kits, the...

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