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FIFA

10-Mar-2020
The Worlds Of Sports, Gaming And Technology Collide With All-New adidas GMR

Whether they’re on the street or playing virtually at home, players want bragging rights, and so three of the world’s leading brands in sports, gaming and technology came together to create a brand-new category of football innovation to make this happen. Made by adidas, powered by Jacquard™ by Google and lived through EA Sports™ FIFA Mobile, the adidas GMR is enabling players to impact virtual performance with real-world play . Imagine a smart insole that can be placed within any adidas...

14-Dec-2019
Paul Pogba

14-Dec-2019
Mo Salah

14-Dec-2019
Paulo Dybala

13-Dec-2019
Lionel Messi

02-Dec-2019
adidas unveils special-edition Real Madrid jersey with EA SPORTS™ FIFA 20

Celebrating one of the world’s most decorated clubs, the jersey’s design is made up of ultra realistic gold confetti detailed against a bold midnight black base The jersey will be available to purchase in store and online at adidas.com from today, in addition featuring in EA SPORTS™ FIFA 20 from 4 th December adidas today reveals a special-edition jersey for Real Madrid in collaboration with EA SPORTS ™ FIFA 20, featuring a regal design that celebrates the illustrious history of the club....

11-Nov-2019
adidas unveils its line-up of home jerseys for UEFA EURO2020TM, united by art and football

adidas today reveals the home jerseys of its sponsored Federations for UEFA EURO2020 TM . Uniting art and football, each design is inspired by the similarities that exist between these territories. A unique approach to developing the jerseys saw creators from across all parts of the brand produce hand-drawn sketches, rather than using digital methods. These artworks created by a diverse collective of designers spoke to the passion and emotion shared by fans and players, which would later...

06-Nov-2019
adidas celebrates unity with the unveil of ‘Uniforia’ - the Official Match Ball for UEFA EURO2020TM

Herzogenaurach, November 6, 2019 : adidas today reveals Uniforia - the Official Match Ball for UEFA EURO2020 TM . Named in honour of the unity and the euphoria that football can bring, the ball is designed to celebrate the togetherness that next year’s tournament will inspire across the continent as part of its new look for 2020. Drawing inspiration from the tournament’s revamped format which will see it played out across 12 different European countries for the first time ever, Uniforia ’s...

26-Oct-2019
adidas Football reveals Encryption Pack

adidas today reveals Encryption Pack – an understated grey and green colour up for Predator, NEMEZIZ, X and COPA. Individual camouflage designs have been crafted for each boot, juxtaposed against a matte finish to create a sleek and unique pattern for each silo: NEMEZIZ 19 features a matte grey colouring with an all over camouflage pattern on the boot; made up of a variety of light and dark grey shades, with the three stripes in a solar orange to pop against the muted background. X 19 has...

05-Nov-2018
adidas & EA SPORTS™ unveil all-new Digital 6 Jerseys for Hockey’s Original six teams in NHL® 19

adidas and EA SPORTS™ have teamed up to create something special and completely new for hockey fans. The oldest National Hockey League (NHL) teams, in the newest format. The most storied franchises, writing a whole new chapter. The Original Six, making history again with the introduction of all-new Digital 6 jerseys in EA SPORTS NHL® 19 . Digitally crafted, these original designs were created through a unique, first-ever collaboration between adidas, EA SPORTS and the Original Six NHL teams...

20-Dec-2017
adidas Invites the World to Create in New Global Campaign

Twenty-Five Groundbreaking adidas Icons Invite Athletes Everywhere to Stand Up and Shape the Future of Sport Culture Portland, Ore., Dec. 20, 2017 – At the forefront of change are the people obsessed with progress: Creators. Those who have a bias for action, who flip the script and break boundaries are the ones who influence how things are done on the field, track, court, stage or street. With a single unexpected act, Creators can inspire others to invent and shape the world around them....

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