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19-Jun-2019
adidas Creates a New Boost Innovation for Urban Runners: PulseBoost HD

Introducing Boost HD: a new innovation in Boost technology. adidas has engineered Boost HD for more stability with the same unrivalled energy return and comfort. It’s a new expression of the best. Sitting lower to the ground, Pulseboost HD is ready for the unexpected. A sudden stop, juke or quick change in direction on a busy city street is not a problem with a completely new package of performance benefits for runners. - Boost HD is engineered for more stability with the same best-in-class...

19-Mar-2019
World series champion & MLB all-star Alex Bregman of the Houston Astros joins adidas family

adidas today announced a multiyear partnership with World Series Champion (2017) and All-Star (2018) shortstop Alex Bregman of the Houston Astros. A true 5-tool player from Albuquerque, N.M., Bregman will be featured in upcoming adidas brand marketing campaigns and collaborate on the creation of future adidas baseball products. “adidas is both an inspirational and aspirational brand. I love how they challenge the status quo, embrace and empower creativity, and how they live at the...

11-Mar-2019
Winter is here; adidas Running announces Game of Thrones® collaboration with six limited-edition Ultraboost

PORTLAND, Ore., March 11 th – Today, after much hype and expectation, adidas Running announces the highly anticipated collaborative project with legendary HBO® television series Game of Thrones . Since it first hit screens in 2011, Game of Thrones has made waves across the entertainment landscape, transcending the world of Westeros to firmly anchor itself in modern pop culture. Now, ahead of its eighth and final season, adidas has reimagined the iconic houses and characters of Westeros in...

26-Jan-2019
adidas Originals celebrates Basketball heritage and New York City with Rivalry

Following a long-standing lineage of basketball silhouettes over the past several decades, adidas Originals continues to honor the sport’s heritage with the special re-issue of Rivalry in New York City last night. Revitalizing a peak era of New York basketball, which spearheaded a communal spirit of fierce pride, the cult classic is for lovers of basketball style on and off the courts. Returning in all its glory, adidas Originals teamed up with notable sportswear designer Eric Emanuel to...

27-Dec-2018
Donovan Mitchell selects aspiring sports writers from his High School to exclusively reveal his first adidas signature shoe, the D.O.N. Issue #1

Donovan Mitchell Selects Aspiring Sports Writers from His High School to Exclusively Reveal His First adidas Signature Shoe Portland, ORE., December 27 – adidas Basketball today revealed a preview of the first signature shoe for NBA stand-out Donovan Mitchell, the D.O.N. Issue #1. To celebrate his momentous journey from young player to starting shooting guard and disrupt the traditional sneaker tease, adidas and Mitchell worked with his alma mater, Greenwich Country Day School in Greenwich,...

26-Aug-2018
adidas and Billie Jean King collaborate to drive change for girls in sport

- Currently girls of NYC drop out of sport at 2.4x the rate of boys -With Here To Create Change adidas partners with original change-maker BJK to help keep girls in sport by identifying the...

11-Jul-2018
Da Beauty League and adidas partner for 2018 Summer Season

Proof that there is no off-season in hockey, Da Beauty League returns to Braemar Arena for a third season from July 11 - August 22 to showcase a fast-paced and creative style of play. Today, Da Beauty League and adidas proudly announced a new partnership in which the Portland, Ore., based company will be the official hockey brand of the for the league’s 2018 summer season. “As the creator sports brand, we seek to inspire through our products, our athletes, our style, and in communities, and...

09-May-2018
adidas Womens reveals the May 2018 Bras & Tights Mailer with Meagan Kong and Adrienne LDN: Lets summer fuel your optimism

With summer right around the corner, get ready to embrace the good vibes by channelling your energy into new experiences, grabbing your sports bra and tights, and getting pumped to do your thing....

11-Apr-2018
adidas unveils new 2018 Roland Garros collection

adidas unveils its latest collection of high- performance wear to be worn on Grand Slam courts - the new Roland Garros Line. Inspired by the style and elegance of tennis icons across the decades, the collection is an homage to Roland Garros’ reputation as the ‘fashion tournament’. To be played on court by leading players including Jelena Ostapenko, Angelique Kerber, Sascha Zverev, Dominic Thiem and Jo Wilfried Tsonga. The Roland Garros Line has been designed to make a statement on the court...

11-Apr-2018
adidas by Stella McCartney Unveils Roland Garros Collection

Herzogenaurach, Germany 11 th April 2018: adidas by Stella McCartney has today unveiled its latest Barricade collection, set to be worn on court by world class athletes including Caroline Wozniacki and Garbine Muguruza during Roland Garros. The adidas by Stella McCartney Barricade collection fuses fashion and performance by adapting timeless designs to the high performance needs of elite athletes. Australian Open champion Caroline Wozniacki and Wimbledon Champion Garbine Muguruza will debut...

20-Feb-2018
adidas Golf renamed as official uniform provider of USA GOLF

CARLSBAD, Calif. (February 20, 2018) – The players representing the stars and stripes on the golf course in Tokyo in two years will once again be wearing apparel designed by the 3-Stripes. Today...

18-Dec-2017
P.K. SUBBAN joins adidas family

PORTLAND, Ore. (December 18, 2018) – adidas today proudly announced a multiyear partnership with one of the National Hockey League’s top defenseman, 2-time NHL All-Star, 2013 Norris Trophy Winner...

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