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Throughout its existence, the iconic Superstar has been worn by teams and crews who push culture forward. adidas Originals has collaborated with one of culture’s most game-changing creative forces, Jonah Hill, to present a striking new take on the legendary silhouette. The Jonah Hill Superstar creates an organic link to Jonah’s own childhood influences, inspirations, and points of reference. Speaking on the design inspiration Jonah explains the creative process and his personal relationship...
The word ‘pitch’ may have different meanings in football and golf, but today those worlds collide in the form of a limited-edition silhouette designed for the course. The adicross Retro Manchester United Edition will give The Red Devils yet another way to represent their team, whether they’re cheering after a stunning goal by Pogba or hitting a big drive off the first tee. The new footwear is available in both Europe and Japan starting today. The adicross Retro is one of adidas Golf’s...
In what’s already been an eventful year, the summer season, as always, begins a new chapter. That’s why adidas is introducing a new limited-edition silhouette – the CODECHAOS “Summer of Golf” – not only as a rally cry and declaration, but also to represent how golf has offered thousands of people some solace in recent weeks by playing the sport. The unique footwear will be available worldwide on June 20, the first official day of summer. Originally inspired by the 1967 “Summer of Love”...
Introducing Boost HD: a new innovation in Boost technology. adidas has engineered Boost HD for more stability with the same unrivalled energy return and comfort. It’s a new expression of the best. Sitting lower to the ground, Pulseboost HD is ready for the unexpected. A sudden stop, juke or quick change in direction on a busy city street is not a problem with a completely new package of performance benefits for runners. - Boost HD is engineered for more stability with the same best-in-class...
adidas today announced a multiyear partnership with World Series Champion (2017) and All-Star (2018) shortstop Alex Bregman of the Houston Astros. A true 5-tool player from Albuquerque, N.M., Bregman will be featured in upcoming adidas brand marketing campaigns and collaborate on the creation of future adidas baseball products. “adidas is both an inspirational and aspirational brand. I love how they challenge the status quo, embrace and empower creativity, and how they live at the...
Winter is here; adidas Running announces Game of Thrones® collaboration with six limited-edition Ultraboost
PORTLAND, Ore., March 11 th – Today, after much hype and expectation, adidas Running announces the highly anticipated collaborative project with legendary HBO® television series Game of Thrones . Since it first hit screens in 2011, Game of Thrones has made waves across the entertainment landscape, transcending the world of Westeros to firmly anchor itself in modern pop culture. Now, ahead of its eighth and final season, adidas has reimagined the iconic houses and characters of Westeros in...
Following a long-standing lineage of basketball silhouettes over the past several decades, adidas Originals continues to honor the sport’s heritage with the special re-issue of Rivalry in New York City last night. Revitalizing a peak era of New York basketball, which spearheaded a communal spirit of fierce pride, the cult classic is for lovers of basketball style on and off the courts. Returning in all its glory, adidas Originals teamed up with notable sportswear designer Eric Emanuel to...
Donovan Mitchell selects aspiring sports writers from his High School to exclusively reveal his first adidas signature shoe, the D.O.N. Issue #1
Donovan Mitchell Selects Aspiring Sports Writers from His High School to Exclusively Reveal His First adidas Signature Shoe Portland, ORE., December 27 – adidas Basketball today revealed a preview of the first signature shoe for NBA stand-out Donovan Mitchell, the D.O.N. Issue #1. To celebrate his momentous journey from young player to starting shooting guard and disrupt the traditional sneaker tease, adidas and Mitchell worked with his alma mater, Greenwich Country Day School in Greenwich,...
- Currently girls of NYC drop out of sport at 2.4x the rate of boys -With Here To Create Change adidas partners with original change-maker BJK to help keep girls in sport by identifying the...
Proof that there is no off-season in hockey, Da Beauty League returns to Braemar Arena for a third season from July 11 - August 22 to showcase a fast-paced and creative style of play. Today, Da Beauty League and adidas proudly announced a new partnership in which the Portland, Ore., based company will be the official hockey brand of the for the league’s 2018 summer season. “As the creator sports brand, we seek to inspire through our products, our athletes, our style, and in communities, and...
adidas Womens reveals the May 2018 Bras & Tights Mailer with Meagan Kong and Adrienne LDN: Lets summer fuel your optimism
With summer right around the corner, get ready to embrace the good vibes by channelling your energy into new experiences, grabbing your sports bra and tights, and getting pumped to do your thing....