07-Jul-2022
07-Jul-2022
adidas Reveal Murals Celebrating Stars of UEFA Women’s EURO 2022™ as the Record-Breaking Tournament kicks off
This morning, adidas reveals four murals celebrating stars of UEFA Women's EURO 2022™, hours before the biggest European women’s sport event in history kicks off. Created in collaboration with female artists from the UK and revealed in four London locations, the murals celebrate the personal goals and achievements of Mapi Leon, Millie Bright, Vivianne Miedema and Wendie Renard. Each mural features a design that visualises the player’s story, framed by their goals. The murals are part of...
19-Apr-2021
19-Apr-2021
IMPOSSIBLE IS NOTHING: INSPIRING THE WORLD TO SEE POSSIBILITIES
Today, adidas introduces the evolution of its long-standing brand attitude Impossible Is Nothing. SEEING POSSIBILITIES - as told in bold, human films - is about rebellious optimism, rooted in the purpose from adidas in the power of sports to change lives. Told in the documentary style of home footage, the series provides a previously unseen side to some of the most documented individuals in the world, enabled via a powerful narrative delivered by friends or fellow athletes, and animated...
10-Jun-2020
10-Jun-2020
launching new FC Bayern Munich 2020/21 home jersey – a classic look for the record-breaking German club
Traditional club colors of red and white are complimented by fresh design details for a distinctly modern look Special details include “Mia San Mia” lettering on the neck and stripe details worked into the fabric The new kit will debut on-pitch this evening, and will be available exclusively at adidas.com/football and FCbayern.com/shop/en from today adidas and FC Bayern Munich today present the new 2020/21 season home kit for the reigning German champions. The jersey is designed in classic...
11-Nov-2019
11-Nov-2019
adidas unveils its line-up of home jerseys for UEFA EURO2020TM, united by art and football
adidas today reveals the home jerseys of its sponsored Federations for UEFA EURO2020 TM . Uniting art and football, each design is inspired by the similarities that exist between these territories. A unique approach to developing the jerseys saw creators from across all parts of the brand produce hand-drawn sketches, rather than using digital methods. These artworks created by a diverse collective of designers spoke to the passion and emotion shared by fans and players, which would later...
26-Oct-2019
26-Oct-2019
adidas Football reveals Encryption Pack
adidas today reveals Encryption Pack – an understated grey and green colour up for Predator, NEMEZIZ, X and COPA. Individual camouflage designs have been crafted for each boot, juxtaposed against a matte finish to create a sleek and unique pattern for each silo: NEMEZIZ 19 features a matte grey colouring with an all over camouflage pattern on the boot; made up of a variety of light and dark grey shades, with the three stripes in a solar orange to pop against the muted background. X 19 has...
20-Jul-2019
20-Jul-2019
adidas Soccer Launches the Hard Wired Pack
New-look boots come in bright new colorways; solar green, aqua blue and magenta Hard Wired Pack includes updates for all four boot silos - COPA, PREDATOR, X and NEMEZIZ Worn by some of the world’s top players as they return to football, Hard Wired will be available from July 30, 10:00am adidas Soccer reveals the Hard Wired pack, a striking color refresh for each of the four adidas boot silos - COPA, PREDATOR, X and NEMEZIZ. As soccer returns, Hard Wired will be on the feet of the world’s...
04-Jun-2018
04-Jun-2018
adidas assembles a team of the World’s most influential creators from across sport culture to prove creativity is the answer
56 Creators including Leo Messi, Mo Salah, Caroline Wozniacki, Karlie Kloss and Pharrell Williams unite to prove creativity is the answer “Creativity is the Answer” is the brand’s most personal...
28-Mar-2018
28-Mar-2018
adidas soccer unveils new deadly strike collection
Portland, Ore., March 28, 2017 – adidas Soccer has today launched the new Deadly Strike collection, which features updated colorways of the Predator 18+, Copa 18, Nemeziz 17+ 360 Agility and the X17+ 360 Speed franchises. All four franchises are available for purchase in their cleated versions from today at adidas.com . All Court and Street silos will be available starting April 4. PREDATOR 18+ The Deadly Strike Predator 18+ Stadium boot offers: A mint green and blue colorway to be worn...
