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08-Mar-2020
Funding The Future Of Women Entrepreneurs In The Sports Industry

Many of the world’s most innovative companies were founded and led by women, but in 2020 women entrepreneurs across the globe are still facing their biggest barrier to entry: opportunity. That’s why this International Women’s Day, adidas announces a new partnership with iFundWomen to help budding entrepreneurs turn their ideas into action, with the aim of creating a more inclusive future for females in the sports industry. SINCE DAY ONE, IFUNDWOMEN’S MISSION HAS BEEN TO EMPOWER WOMEN TO...

20-Feb-2020
Why We Run

Running requires motivation, and that motivation remains unique to each runner. Everyone has their own reason as to why they run and their own targets of how far and fast they want to go. It is once those personal goals are set that individuals come together in efforts to achieve them, and that’s when the most powerful communities form. The Why We Run global study was commissioned by adidas, looking into these running communities in efforts to understand the different motivators of 6000...

12-Feb-2020
Running Faster with adizero Pro

Running distances like marathons is not a decision made the night before – but rather hundreds, thousands, of decisions made right up until the finish line of the race. Such dedication is the inspiration that has dictated the development of the adizero Pro. The adizero continues breaking records with Haile Gebrselassie in 2008, Mary Keitany in 2017 - and most recently Rhonex Kipruto’s blistering 10km World Record in January 2020 – and knowing that this footwear family holds the DNA of fast...

20-Jan-2020
adidas FOCUSBREATHEIN Designed for Running Remedy and Re-Energizing a Personal Best Mindset

Today, adidas reveals FOCUSBREATHEIN – a new running shoe that offers smooth movement and provides lightweight comfort and performance for those who use running as a way to re-energize and establish their personal best mindset. Ready. Set. Glow! Inspired by the restorative effects of exercise on a person’s wellbeing, adidas FOCUSBREATHEIN combines a translucent upper with a BOUNCELITE EVA midsole, blending iconic adidas performance DNA with modern underfoot comfort. adidas FOCUSBREATHEIN is...

17-Jan-2020
DEBUT ADIDAS x IVY PARK COLLECTION NOW AVAILABLE

adidas and Beyoncé proudly reveal the first product offering in their partnership, as the adidas x IVY PARK collection, which includes gender-neutral performance gear, apparel, and accessories, becomes available today. Revealed in full for the first time, each piece in the collection is showcased as worn by the creative visionary behind the collaboration: Beyoncé herself. Viewed as a whole, this group of imagery is a powerful visual reflection of Beyoncé’s sole ownership of IVY PARK - one of...

16-Jan-2020
ADIDAS AND BEYONCÉ REVEAL FOUR FOOTWEAR STYLES IN THE ADIDAS x IVY PARK COLLECTION

Initially teased in the adidas x IVY PARK launch campaign, adidas and Beyoncé reveal four footwear styles, all showcasing the collection’s bold styling, and incorporating utilitarian details. What started as an adidas football shoe now finds itself on fresh terrain. The evolution of the Samba sneaker continues with the new IVY PARK Super Sleek 72. Bright orange peeks through the transparent platform outsole, while an innovative lacing system wraps around the heel and allows the wearer to...

08-Jan-2020
ADIDAS AND THE NHL UNVEIL SPECIAL-EDITION ADIZERO AUTHENTIC PRO JERSEYS FOR THE 2020 HONDA NHL® ALL-STAR GAME, REPRESENTING THE HOST CITY AND ALL 31 TEAMS

Portland, Ore. / New York (January 8, 2020) — adidas and the National Hockey League (NHL) today unveiled the ADIZERO Authentic Pro uniforms for the 2020 Honda NHL® All-Star Game. This year’s jerseys pioneer a revolutionary look by pulling design inspiration from the league’s 31 teams and fusing those elements with the renowned musical scene from the Game’s host city, St. Louis. The NHL’s best players will take the ice championing their team’s crest created with each team’s respective...

15-Dec-2019
Tyshawn Jones

13-Dec-2019
Superstar: Pushing Culture Forward for Fifty Years

Throughout its existence the adidas Superstar has stood out as an icon of modern design, gracing the feet of teams and crews at the forefront of culture worldwide. An originator on the court and a street-style cornerstone off of it, the transcendent silhouette has become the go-to for artists, designers, musicians, and athletes alike. Never straying away from its heritage, the sneaker has has been passed down through decades as the uniform of industry changemakers. Superstar Through The...

19-Aug-2019
adidas Outdoor launches MYSHELTER with the release of the ultimate commuter jacket for the rainy city

Today, adidas Outdoor launches MYSHELTER, a new range of jackets that combines outdoor expertise and technology with urban style. Through a collection of weather protective jackets, MYSHELTER is based on research and insights from consumers living in cities with specific weather conditions like London, New York, Shanghai and Tokyo. The jackets combine over fifty years of expertise in highly technical apparel, with modern-day innovation. The first jacket to launch will be the MYSHELTER RAIN...

17-Jul-2019
adidas Originals by Ji Won Choi releases second collection

In the second chapter of their ongoing collaboration, adidas Originals and New York-based designer Ji Won Choi release their graphic apparel collection this month rendered in a striking black and white coloration. The women’s ready-to-wear capsule collection initially debuted on February 16th during London Fashion Week with a dynamic presentation in Hawley Wharf, underneath the streets of London’s Camden neighborhood. The vast concrete space housed a multi-layered structure, each layer...

03-Jul-2019
adidas Baseball Celebrates All-Stars with Special-Edition "Iced Out" Pack

adidas Baseball today introduces the special edition "Iced Out" Pack, which will make its on-field debut at the 2019 MLB All-Star festivities July 8-9, in Cleveland, OH. Engineered for performance and designed for style, the "Iced Out" pack is inspired by an All-Star caliber athlete who takes the field with emotions in check, laser-focused and ice in his veins to stay calm under pressure. Generating a frozen effect, the "Iced Out" pack features a blend of white, grey, and ice-blue colorways...

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