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adidas today announced a multiyear partnership with World Series Champion (2017) and All-Star (2018) shortstop Alex Bregman of the Houston Astros. A true 5-tool player from Albuquerque, N.M., Bregman will be featured in upcoming adidas brand marketing campaigns and collaborate on the creation of future adidas baseball products. “adidas is both an inspirational and aspirational brand. I love how they challenge the status quo, embrace and empower creativity, and how they live at the...
Winter is here; adidas Running announces Game of Thrones® collaboration with six limited-edition Ultraboost
PORTLAND, Ore., March 11 th – Today, after much hype and expectation, adidas Running announces the highly anticipated collaborative project with legendary HBO® television series Game of Thrones . Since it first hit screens in 2011, Game of Thrones has made waves across the entertainment landscape, transcending the world of Westeros to firmly anchor itself in modern pop culture. Now, ahead of its eighth and final season, adidas has reimagined the iconic houses and characters of Westeros in...
- Creators Unite: adidas and Dr. Jen Welter Partner to Break Barriers - - adidas Football Creates the First Digitally-Crafted Women’s Football Cleat at SPEEDFACTORY USA - adidas announced a multi-year partnership with Dr. Jen Welter , the first female NFL coach and newly named Defensive Specialist Coach for the Atlanta Legends in the Alliance of American Football (AAF). Today adidas and Coach Welter kicked off the first girls’ flag football camp in Atlanta , as part of a series that adidas...
Philadelphia Flyers, Pittsburgh Penguins, NHL & adidas Unveil 2019 Coors Light Stadium Series™ Jerseys
The Philadelphia Flyers ® , Pittsburgh Penguins ® , National Hockey League (NHL ® ) and adidas today unveiled the new adidas ADIZERO Authentic NHL jerseys for the 2019 Coors Light NHL Stadium Seriesä. Specifically designed for this game, the special-edition uniforms will make their on-ice debut when the Penguins take on the Flyers outdoors at Lincoln Financial Field ® , home of the NFL's Philadelphia Eagles, on Saturday, Feb. 23. The game will be broadcast at 8 p.m. ET on NBC in the United...
Following a long-standing lineage of basketball silhouettes over the past several decades, adidas Originals continues to honor the sport’s heritage with the special re-issue of Rivalry in New York City last night. Revitalizing a peak era of New York basketball, which spearheaded a communal spirit of fierce pride, the cult classic is for lovers of basketball style on and off the courts. Returning in all its glory, adidas Originals teamed up with notable sportswear designer Eric Emanuel to...
adidas Soccer today announced the expansion of their Tango League Qualifying tournaments to five new cities across the United States in the first half of 2019, providing a wider platform for creators everywhere to be discovered. Open to girls and boys ages 16 to 25, the adidas Tango League gives athletes with the skill, but perhaps not the platform, the opportunity to showcase their raw talent, increase their social media following, compete with other players across the globe and for a lucky...
adidas & NHL Unveil Special Edition ADIZERO Authentic Pro Jerseys Made From Parley Ocean Plastic™ for the 2019 Honda NHL® All-Star Game
adidas and the National Hockey League (NHL) today unveiled the new, eco-innovative and ocean-inspired ADIZERO Authentic jerseys for the 2019 Honda NHL® All-Star Game – the first-ever NHL hockey jerseys featuring repurposed and upcycled materials created in partnership with Parley for the Oceans. The new special edition adidas ADIZERO Authentic Pro x Parley jerseys will be worn by the NHL’s best players exclusively for the 2019 SAP NHL All-Star Skills™ on Friday, Jan. 25 (6 p.m. PT / 9 p.m....
Donovan Mitchell Selects Aspiring Sports Writers from His High School to Exclusively Reveal His First adidas Signature Shoe, the D.O.N. Issue #1
Donovan Mitchell Selects Aspiring Sports Writers from His High School to Exclusively Reveal His First adidas Signature Shoe Portland, ORE., December 27 – adidas Basketball today revealed a preview of the first signature shoe for NBA stand-out Donovan Mitchell, the D.O.N. Issue #1. To celebrate his momentous journey from young player to starting shooting guard and disrupt the traditional sneaker tease, adidas and Mitchell worked with his alma mater, Greenwich Country Day School in Greenwich,...
adidas works with thousands of runners to create the revolutionary adidas Ultraboost 19 – a new shoe for a new sport
Herzogenaurach, December 11: adidas Running today unveils the adidas Ultraboost 19, an entirely reimagined and redesigned version of the brand’s iconic leading performance running shoe. adidas designers and product developers worked with thousands of runners from around the world to create the new silhouette, in what was its most ambitious collaboration project ever. The overwhelming feedback from runners was that running is changing, becoming younger and more democratic. With the emergence...
PORTLAND, December 10, 2018: Today, adidas announces the She Breaks Barriers initiative as a continuation of its commitment to remove barriers in sport. Expanding on the #creatorsunite...
Zaragoza, 25 de septiembre de 2018 – África y su gran tradición de carreras de larga distancia han sido la gran inspiración de Pharrel Williams para diseñar las nuevas SolarHu. La silueta combina...