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19-Aug-2019
adidas Outdoor launches MYSHELTER with the release of the ultimate commuter jacket for the rainy city

Today, adidas Outdoor launches MYSHELTER, a new range of jackets that combines outdoor expertise and technology with urban style. Through a collection of weather protective jackets, MYSHELTER is based on research and insights from consumers living in cities with specific weather conditions like London, New York, Shanghai and Tokyo. The jackets combine over fifty years of expertise in highly technical apparel, with modern-day innovation. The first jacket to launch will be the MYSHELTER RAIN...

17-Jul-2019
adidas Originals by Ji Won Choi releases second collection

In the second chapter of their ongoing collaboration, adidas Originals and New York-based designer Ji Won Choi release their graphic apparel collection this month rendered in a striking black and white coloration. The women’s ready-to-wear capsule collection initially debuted on February 16th during London Fashion Week with a dynamic presentation in Hawley Wharf, underneath the streets of London’s Camden neighborhood. The vast concrete space housed a multi-layered structure, each layer...

03-Jul-2019
adidas Baseball Celebrates All-Stars with Special-Edition "Iced Out" Pack

adidas Baseball today introduces the special edition "Iced Out" Pack, which will make its on-field debut at the 2019 MLB All-Star festivities July 8-9, in Cleveland, OH. Engineered for performance and designed for style, the "Iced Out" pack is inspired by an All-Star caliber athlete who takes the field with emotions in check, laser-focused and ice in his veins to stay calm under pressure. Generating a frozen effect, the "Iced Out" pack features a blend of white, grey, and ice-blue colorways...

27-Jun-2019
Daniëlle Cathari releases her fourth collection with adidas Originals

In the next chapter of adidas Originals’ ongoing collaboration with Amsterdam-based designer Daniëlle Cathari, the brand introduces new sizing options with an evolved deconstructed silhouette and reworked signatures, emphasizing mature, tailored elements while maintaining the effortless style and sporty fabrics of Cathari’s previous collections. Featuring different outfits matched in an unexpected way, Cathari’s Fall/Winter 2019 collection plays off a series of contrasts – hyper-feminine vs....

19-Jun-2019
adidas Creates a New Boost Innovation for Urban Runners: PulseBoost HD

Introducing Boost HD: a new innovation in Boost technology. adidas has engineered Boost HD for more stability with the same unrivalled energy return and comfort. It’s a new expression of the best. Sitting lower to the ground, Pulseboost HD is ready for the unexpected. A sudden stop, juke or quick change in direction on a busy city street is not a problem with a completely new package of performance benefits for runners. - Boost HD is engineered for more stability with the same best-in-class...

09-May-2019
adidas Outdoor announces partnership with 1Climb to give 100,000 kids their first climb in life

Living up the company belief that sport has the power to change lives, adidas Outdoor is proud to announce a new partnership with 1Climb, a non-profit organization co-founded by world-renowned climber Kevin Jorgeson. Bringing the outdoors into the city, this partnership is dedicated to empowering young people’s lives through the sport of climbing. Ultimately this will enable 1Climb to install 10 new permanent climbing walls in Boys and Girls Clubs across the United States. For Kevin, there...

06-May-2019
adidas Golf Announces Performance Apparel for PGA Championship

CARLSBAD, Calif. – (May 6, 2019) – adidas is preparing two of the top 10 players in the world for the second major of the year. Today, adidas Golf announced the performance apparel for Dustin Johnson and Xander Schauffele that they will wear out at Bethpage Black next week. Coming off a T-2 finish at the Masters, world No. 1 Dustin Johnson looks to do one better in New York. DJ will wear a mix of a heather Ultimate365 polos, mixing in the grays and blues that fans are used to seeing. adidas'...

01-May-2019
adidas Partners with Little League® Baseball and Softball

Little League® Baseball and Softball and adidas today proudly announced a multi-year partnership in which the Portland, Ore., based company will be the official uniform, footwear and coaches apparel supplier for the Little League World Series (LLWS) and an Official Sponsor of Little League. Beginning this season, adidas will design and create all official on-field uniforms for all seven of the Little League World Series events throughout the United States. Additionally, adidas will outfit...

26-Apr-2019
adidas Consortium x NYC'S Alife team up to release Nizza-Hi Silhoutte

Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship. This season, Alife , a long-term member of the adidas...

18-Apr-2019
Donald Glover and adidas Originals officially launch Donald Glover Presents

adidas Originals and Donald Glover officially launch Donald Glover Presents, revealing the fruits of a creative relationship that began in September 2018. With storytelling at the heart of the partnership, Glover and adidas Originals unveiled a range of new product offerings alongside the premiere of a series of short films. Donald Glover Presents reimagines three classic adidas styles, the Nizza, the Continental 80, and the Lacombe, in subtle, tone-on-tone white canvas. With a focus on the...

16-Apr-2019
adidas Consortium x A Ma Maniére release new silhouette

A Ma Maniére is the jewel in the crown of retail trailblazer James Whitner, a Pittsburgh native whose multiple stores show an inspiring commitment to celebrating cutting-edge style in cities far removed from the likes of Los Angeles and New York. Translating from the French as ‘My Way’, A Ma Maniére opened the doors of its first store in Atlanta, Georgia. Boasting the most considered selection of sneakers and most uncompromising high-end apparel, it quickly established itself as a go-to...

10-Apr-2019
adidas & Premier Lacrosse League (PLL) announce groundbreaking partnership

The Premier Lacrosse League (PLL) announced today a historic multi-year partnership in which adidas will become the official athletic footwear and apparel brand for the league ahead of its debut season later this year. “adidas is demonstrating a powerful commitment to lacrosse - shaping our future and expanding the game’s global popularity,” says Paul Rabil, Co-Founder and Chief Strategy Officer of PLL. “This is a seismic event in the history of lacrosse. A first-of-its-kind partnership with...

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