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05-May-2020
FROM THE SIDELINES TO THE FRONTLINES, 'THANK YOU'

Innovation doesn’t have to be confined in the form of a product; it is also the creative adaptation of human behavior to ever changing situations. While for us, that meant shifting the production of 3D printed midsoles to Face Shields to aid the Covid-19 reliefs, to those healthcare heroes wearing the shields, it meant finding creative solutions to make sure challenges did not prevent them from being able to work and treat patients. In the beginning, the first challenge rose from scarcity of...

10-Mar-2020
The Worlds Of Sports, Gaming And Technology Collide With All-New adidas GMR

Whether they’re on the street or playing virtually at home, players want bragging rights, and so three of the world’s leading brands in sports, gaming and technology came together to create a brand-new category of football innovation to make this happen. Made by adidas, powered by Jacquard™ by Google and lived through EA Sports™ FIFA Mobile, the adidas GMR is enabling players to impact virtual performance with real-world play . Imagine a smart insole that can be placed within any adidas...

27-Jan-2020
Heritage sportswear meets Next-Generation design with new athletics collection

adidas launches the Spring/Summer 20 Athletics collection, a capsule wardrobe that reimagines the essence of iconic sportswear staples for the next-generation athlete. The Spring/Summer 20 collection features contemporary sportswear for both men and women who seek functionality and style in their everyday apparel. The collection features a mix of performance and streetwear staples across apparel, footwear and accessories that can be mixed and matched to create multiple distinctive looks....

14-Dec-2019
David Beckham

26-Oct-2019
adidas Football reveals Encryption Pack

adidas today reveals Encryption Pack – an understated grey and green colour up for Predator, NEMEZIZ, X and COPA. Individual camouflage designs have been crafted for each boot, juxtaposed against a matte finish to create a sleek and unique pattern for each silo: NEMEZIZ 19 features a matte grey colouring with an all over camouflage pattern on the boot; made up of a variety of light and dark grey shades, with the three stripes in a solar orange to pop against the muted background. X 19 has...

01-Jul-2019
adidas and Arsenal launch new partnership with 2019/20 home kit

Herzogenaurach, 1 July – adidas Football and Arsenal launch a progressive new era for the London club. Revealing a fresh new home strip design nodding to the iconic adidas shirts of the past with a distinctively modern twist, the debut collection sets the tone for an innovative new partnership. The all-new kit design for the 2019/20 season features a classic all-over red body, complimented by popping white sleeves and contrasting collar. The white high collar design is adorned with a central...

14-Mar-2019
adidas Soccer reveals signing of four-time Champions League winner Isco

adidas soccer today unveiled the latest player to sign for the brand, Francisco Román Alarcón Suárez, commonly known as Isco. The Spanish international and Real Madrid midfielder joins the prolific adidas roster of athletes. Isco joins a strong pool of La Liga talent signed with adidas including Lionel Messi, Gareth Bale, Karim Benzema and Marcelo. Known for his incredible skill with the ball and defense-splitting passes, Isco has the ability to excite crowds around the world and the trophy...

05-Mar-2019
adidas celebrates 25 years of the Predator

adidas Soccer today launched the 25 Years of Predator Pack. A range of boots and apparel inspired by two of their most iconic footballers - David Beckham and Zinedine Zidane. Beckham and Zidane have each been given an Archive Pack that references an iconic boot from their careers. Zidane’s ’98 Accelerators have been given a refreshed look and pay homage to his Ballon d’Or success in 1998 with a gold K-leather upper with blue, red and white. The re-released Accelerators will come with four...

28-Dec-2018
adidas Unveils the 2019 adizero 8.0, Freak Ultra & Primeknit A1 Football Uniforms for the 2019 All-American Bowl

adidas Football today unveiled the 2019 adizero 8.0, Freak Ultra and Primeknit A1 Football Uniforms for the 2019 All-American Bowl on Saturday, January 5 th , at 1pm EST on NBC. The game features 100 of the best high school players in country in an annual East vs. West matchup every January in San Antonio’s Alamodome. Videogames can have bugs, anomalies, glitches, unlocked achievements and even cheat codes that can have a jaw-dropping effect on gameplay. Those same types of things can happen...

27-Dec-2018
Donovan Mitchell selects aspiring sports writers from his High School to exclusively reveal his first adidas signature shoe, the D.O.N. Issue #1

Donovan Mitchell Selects Aspiring Sports Writers from His High School to Exclusively Reveal His First adidas Signature Shoe Portland, ORE., December 27 – adidas Basketball today revealed a preview of the first signature shoe for NBA stand-out Donovan Mitchell, the D.O.N. Issue #1. To celebrate his momentous journey from young player to starting shooting guard and disrupt the traditional sneaker tease, adidas and Mitchell worked with his alma mater, Greenwich Country Day School in Greenwich,...

03-Oct-2018
Real Madrid CF

31-Jul-2018
adidas Golf reveals apparel for 100th PGA Championship

CARLSBAD, Calif. – (July 31, 2018) – The stage is set for the year’s final major. Players will head to the difficult Bellerive Country Club in St. Louis in hopes of raising the Wanamaker Trophy....

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