1 - 12 of 23 Results
18-Aug-2023
18-Aug-2023
adidas and Arsenal Reimagine a Cult Classic with the Launch of Third Kit for 2023/24 Season
The new shirt reinvents an icon from the 80s - the 82/83 away shirt - with performance technologies for today’s athlete. The cannon crest and Henley crew neck of the original are given a minimalist, modern twist. Available from August 18th via adidas stores, Arsenal Direct, Arsenal stores, selected retail stores, and online at adidas.co.uk/arsenal. Today, adidas and Arsenal unveil the new third kit for the 2023/24 season, celebrating a retro style from the 1980’s. Sporting a mineral green...
21-Jul-2023
21-Jul-2023
adidas and Real Madrid Launch New Away Jersey for the 2023/24 Season, Inspired by the Soul of the Club – the Madridistas
The new away jersey champions the everlasting passion that the fan base has for their team. The predominantly navy jersey features an updated tonal graphic symbolizing infinity, to represent the unwavering support of the Madridistas. The away jersey will be worn on pitch for the first time against AC Milan in Los Angeles on July 23rd during the club’s US pre-season tour. To mark the launch, Real Madrid is hosting a launch reminiscent of a South American carnival, in a nod to the host city’s...
20-Jul-2023
20-Jul-2023
adidas Introduces SWITCH FWD – Fuelled by Forward Motion Technology, Designed for a Smooth Running Experience
SWITCH FWD uses voids in its EVA midsole to transfer weight into forward motion for a fresh running experience for athletes of all levels Intentionally positioned windows feature throughout the engineered mesh upper to provide enhanced breathability From 27th July, SWITCH FWD will be available to buy globally via the adidas app, online, in stores and select retailers adidas today reveals SWITCH FWD, as it continues its commitment to unwavering innovation in the pursuit of only the best for...
19-May-2023
19-May-2023
adidas to release existing YEEZY product in May 2023
Today adidas announced it will begin selling some of the remaining inventory of adidas YEEZY products, with an initial release end of May 2023. A range of existing designs will be available exclusively through adidas.com/yeezy and the adidas CONFIRMED app. A significant amount will be donated to selected organizations working to combat discrimination and hate, including racism and antisemitism. These include but are not limited to the Anti-Defamation League (ADL) and the Philonise & Keeta...
22-Apr-2022
22-Apr-2022
EARTH DAY | A NEW CHAPTER
By Katja Schreiber, Senior Vice President, Sustainability Earth Day - An annual, global reminder to us all that we need to act boldly, innovate broadly, and implement equitably. Everyone accounted for, and everyone accountable. And the moment that here at adidas, we address some hard truths. Earth Day has been around since 1970, creating awareness for the need to protect our planet. Our company has been around even longer, changing lives through sports for more than 70 years. But for all the...
24-Feb-2022
24-Feb-2022
adidas Celebrates Black Women Who Are Breaking Barriers In Sport, Fashion And Innovation
This Black History Month, the brand is announcing a series of ongoing initiatives focused on celebrating, uplifting and supporting Black women - starting with elevating stories of their lived experiences New community actions include an accelerator program for social entrepreneurs; a series of adidas Community curriculums and mentorship opportunities; and an industry-changing design program for the next generation of creators Powered by its Impossible Is Nothing attitude, adidas is...
19-Jan-2021
19-Jan-2021
WELCOMING TENNIS STAR FÉLIX AUGER-ALIASSIME TO OUR LINE UP OF WORLD CLASS ATHLETES
Today, we are announcing a long-term partnership with the youngest player ranked in the top 25, Félix Auger-Aliassime. The relationship marks a coming together behind shared values, including commitment to the progress of sport and culture, and belief in the power of sport to change lives. “The impact Félix has already made, both within world-class tennis and using his platform to drive real, positive change, is hugely inspiring to us”. says Celine Del Genes, Global Vice President - General...
23-Oct-2020
23-Oct-2020
HUMANRACE FOOTBALL COLLECTION: REIMAGINED JERSEYS FOR FIVE LEGENDARY CLUBS
Pharrell Williams, draws inspiration from the adidas archives to honor each football club’s history with reimagined jersey designs Driven by Humanrace’s ethos, the garments are realized through a reverse engineered, raw, and expressive hand-drawn design technique The jerseys are available for purchase from Oct 23 at adidas.com Today, adidas and Humanrace launch a new jersey collection, taking its design inspiration from the collective memories and significant moments in the world’s top...
09-Sep-2020
09-Sep-2020
Real Madrid Third Jersey for 2020/21 Season, Connected to Roots of the City to Inspire the Team to Further Glory
Today, adidas reveals the Real Madrid third kit for the 2020/21 season, bringing a flavour of the club, its home city’s style and unique class to football’s biggest stage. Featuring a subtle black and grey baroque pattern across the front, the jersey is inspired by the iconic Azulejo tile art paintings which adorn the city of Madrid. The baroque inspiration also draws from modern high fashion aesthetics, complementing Real Madrid’s credentials as the most successful club in football history....
31-Jul-2020
31-Jul-2020
Revealing Real Madrid home and away jerseys for 2020/21 season, built for pressure and designed for glory
The away kit was inspired by Madrid’s iconic Plaza Du Sol, reflected in clean Spring Pink colourway The jerseys will also be worn by Real Madrid’s new women’s team, marking one of the biggest moments in the club’s history Keeping players ready for the upcoming season, wearers will benefit from adidas’ HEAT.RDY cooling technology Today, adidas reveals the Real Madrid home and away jerseys for the 2020/21 season, uniting generations of fans with a fusion of tradition and progression. Inspired...
10-Jun-2020
10-Jun-2020
launching new FC Bayern Munich 2020/21 home jersey – a classic look for the record-breaking German club
Traditional club colors of red and white are complimented by fresh design details for a distinctly modern look Special details include “Mia San Mia” lettering on the neck and stripe details worked into the fabric The new kit will debut on-pitch this evening, and will be available exclusively at adidas.com/football and FCbayern.com/shop/en from today adidas and FC Bayern Munich today present the new 2020/21 season home kit for the reigning German champions. The jersey is designed in classic...
05-May-2020
05-May-2020
FROM THE SIDELINES TO THE FRONTLINES, 'THANK YOU'
Innovation doesn’t have to be confined in the form of a product; it is also the creative adaptation of human behavior to ever changing situations. While for us, that meant shifting the production of 3D printed midsoles to Face Shields to aid the Covid-19 reliefs, to those healthcare heroes wearing the shields, it meant finding creative solutions to make sure challenges did not prevent them from being able to work and treat patients. In the beginning, the first challenge rose from scarcity of...
