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03-Oct-2023
adidas Signs University of Washington’s Michael Penix Jr., Rome Odunze as First NIL Football Athletes, Celebrates Investment in College Sports

adidas today announces the signing of Michael Penix Jr. and Rome Odunze to the brand’s growing Name, Image and Likeness (NIL) roster, marking the brand’s first football student-athletes. Today’s signing reflects a continued commitment by adidas to supporting student-athletes and empowering the next generation of athletes. I couldn’t be more excited to be joining the adidas family, which is already investing in me and my career to help shape my future both on and off the field. Just a few...

28-Aug-2023
adidas Originals Unveils First-Ever Footwear Collection Customized for University Students and Fans

For the first time, adidas Originals tailors its lifestyle footwear specifically for adidas NCAA partner programs New Rivalry Collection meets students at the cross section of style and sport as the college football season kicks off Officially licensed colorways for Grambling State, Miami, Nebraska, Texas A&M and Washington will be available for purchase starting this Friday, September 1, 2023 With the kickoff of the college football season and students returning to campuses across the...

28-Oct-2022
and wander and adidas terrex celebrate their connection to nature with their latest collab

Inspired by our essential need to connect with nature, adidas TERREX and Japanese outdoor label and wander have collaborated on a collection made to encourage more outdoor adventures, everywhere With a shared vision of a more welcoming and creative outdoors, the adidas TERREX x and wander collection blurs the boundaries between city wandering and wild exploring Combining bold, contemporary aesthetics with functionality, the collection features the TERREX Free Hiker 2 and wander Hiking Shoes,...

16-Apr-2021
McDonald’s Teams Up with adidas and Eric Emanuel to Drop Limited-Edition All American Games Apparel

After nearly a decade outfitting the next generation of basketball greats, the McDonald’s All American Games and adidas are teaming up to unveil two new lines of Games gear – available exclusively at adidas.com and select adidas retailers. Fans can rep the All Americans on their own home court with classic shorts, hoodies and sweats, or be bold with Games-inspired hoodies, basketball shorts, graphic tees, and more, by New York-based sportswear designer Eric Emanuel. Over the past four...

25-May-2020
TOGETHER WE ARE STRONGER THAN EVER: SUPPORTING AND PROTECTING THE TEAM

#hometeam started out as a way to keep our community healthy, active and connected. It's a response to the things that bring us joy not being readily available, to find new ways to stay connected and look after each other and ourselves. Everyone from our employees and communities to our athletes and artists joined the team, sharing their own experience of how they are being creative in taking care of themselves and others. We believe there is much to be both grateful and hopeful for, as the...

13-May-2019
adidas Announces Limited-Edition Polo to Celebrate 20-Year Relationship with Sergio Garcia

In 1999, a 19-year-old named Sergio Garcia burst onto the golf scene at the PGA Championship when he hit an eyes-closed shot behind a tree in the final round and jumped his way up the fairway. Today, adidas Golf is commemorating that special moment by offering a throwback limited-edition polo to celebrate the 20-year relationship between Garcia and the brand. The limited-edition polo patterned after the design he wore in 1999 will be available in limited quantities at the adidas flagship...

03-Apr-2019
adidas Originals x SHELFLIFE release collaborative consortium ZX4000

Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship. The latest adidas Consortium release is a global first that...

07-Mar-2019
adidas continues push for equality in sports, increasing visibility for female athletes

Today, adidas continued its commitment to championing girls and women in sport as it moves into the second phase of the She Breaks Barriers initiative. adidas debuted a film featuring four athletes and ESPN’s Maria Taylor that calls for equal media representation for women in sport. The brand also announced a partnership with Twitter and Intersport to livestream women’s high school volleyball and soccer games on the service for the first time ever. Women in sport lack visibility - research...

09-Jan-2019
adidas & NHL unveil special edition ADIZERO authentic pro Jerseys made from Parley Ocean Plastic™ for the 2019 Honda NHL® All-Star Game

adidas and the National Hockey League (NHL) today unveiled the new, eco-innovative and ocean-inspired ADIZERO Authentic jerseys for the 2019 Honda NHL® All-Star Game – the first-ever NHL hockey jerseys featuring repurposed and upcycled materials created in partnership with Parley for the Oceans. The new special edition adidas ADIZERO Authentic Pro x Parley jerseys will be worn by the NHL’s best players exclusively for the 2019 SAP NHL All-Star Skills™ on Friday, Jan. 25 (6 p.m. PT / 9 p.m....

14-Aug-2018
adidas partners with Twitter to live-stream High School Football games in new ‘Friday Night Stripes’ series

Portland, Ore. / San Francisco, CA (August 14, 2018) – adidas and Twitter today announced ‘Friday Night Stripes’ – the first-ever live streaming series of high school football games on Twitter....

31-Jul-2018
adidas Golf reveals apparel for 100th PGA Championship

CARLSBAD, Calif. – (July 31, 2018) – The stage is set for the year’s final major. Players will head to the difficult Bellerive Country Club in St. Louis in hopes of raising the Wanamaker Trophy....

23-Jul-2018
adidas celebrates Atlanta and the 2018 major league soccer all-star game presented by target with specialty SPEEDFACTORY AM4MLS LIFESTYLE shoe

Portland, Ore., July 23, 2018 – adidas Soccer today unveiled the Atlanta-inspired adidas Made For MLS (AM4MLS) shoes assembled at SPEEDFACTORY USA. Locally-based creators designed the running sneakers on July 11, 2018 to celebrate the urban soccer and hip-hop culture in Atlanta as the city gets ready to host the 2018 Major League Soccer All-Star Game presented by Target on Aug. 1. Created for the streetwear hounds of Atlanta, AM4MLS will be exclusively available at WISH Atlanta Boutique on...

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