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03-Oct-2023
adidas Signs University of Washington’s Michael Penix Jr., Rome Odunze as First NIL Football Athletes, Celebrates Investment in College Sports

adidas today announces the signing of Michael Penix Jr. and Rome Odunze to the brand’s growing Name, Image and Likeness (NIL) roster, marking the brand’s first football student-athletes. Today’s signing reflects a continued commitment by adidas to supporting student-athletes and empowering the next generation of athletes. I couldn’t be more excited to be joining the adidas family, which is already investing in me and my career to help shape my future both on and off the field. Just a few...

22-Sep-2022
adidas Lifts the Curtain on its Latest Made To Be Remade Product Innovations at Design London Exhibition

adidas has revealed its latest Made To Be Remade design innovations, that are helping to drive its sustainability journey forward The exhibition, titled “Chasing Circularity” explores the journey that adidas has been on since the launch of FUTURECRAFT.LOOP in 2019– as the brand strives to create products that are made to be remade As part of the exhibition and accompanying panel event, adidas revealed its new Made to Be Remade collection, featuring adidas by Stella McCartney’s viscose...

14-Jun-2022
There's Only One Home Court: adidas X Parley Collection Highlights Commitment to Help End Plastic Waste

Today, adidas launches its adidas x Parley Collection, made in partnership with Parley for the Oceans. A testament to the belief that loving tennis as a sport means loving the earth it is played on, each garment in the collection is made in part with Parley Ocean Plastic intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our oceans. WORKING TOGETHER TO HELP END PLASTIC WASTE At adidas, we see the world not as it is, but as it could be. As...

17-May-2022
adidas and UEFA Unite to Create Lasting Legacy for Grassroots Players at UEFA Women’s Champions League Final

A unique Official Match Ball, the creation of a community pitch to provide a home for local change-makers, and a grassroots tournament in the heart of the city combine to deliver lasting impact fuelled by the energy of the UWCL final The activation is the latest part of adidas’s biggest-ever commitment to support women athletes as a major year for sport unfolds As official partner of UEFA Women’s Champions League (UWCL), adidas is setting the stage for new possibilities for grassroots...

22-Apr-2022
EARTH DAY | A NEW CHAPTER

By Katja Schreiber, Senior Vice President, Sustainability Earth Day - An annual, global reminder to us all that we need to act boldly, innovate broadly, and implement equitably. Everyone accounted for, and everyone accountable. And the moment that here at adidas, we address some hard truths. Earth Day has been around since 1970, creating awareness for the need to protect our planet. Our company has been around even longer, changing lives through sports for more than 70 years. But for all the...

02-Dec-2020
Supporting Black Ambition: A New Initiative from Pharrell Williams

Black Ambition is Pharrell’s new non-profit which aims to provide a pathway to success for Black and Latinx entrepreneurs - adidas has committed $10 million over the next three years to support the non-profit initiative. Since its inception, the ongoing partnership between adidas and Pharrell Williams has always been rooted in purpose. Today, the brand extends this purpose-driven relationship by announcing its support for the launch of the visionary creative’s new non-profit, Black Ambition,...

12-Oct-2020
CREATORS CLUB WEEK: ALL STAR LINEUP FOR OUR FIRST EVER DIGITAL FESTIVAL

In a year that has changed how we experience moments; we will be bringing our community together through a seven-day digital festival kicking-off on October 14th. “Creators Club Week is the biggest ever celebration of our global member community and an opportunity to bring people together through our curated program of digital experiences. Holding our first ever members week and asking our partners that we’ve worked so closely with to headline this moment, is the most fitting way...

29-Jun-2020
FIVE YEARS OF WORKING WITH PARLEY TO END PLASTIC WASTE

Today marks the 5 th anniversary of our partnership with Parley. Five years since our joint commitment to bring change to the industry and fight plastic waste. Five years of producing more than 32 million pairs of shoes using Parley Ocean Plastic. We said here is a company that has influenced that combines performance, fashion, style, and youth culture, together we could show that brands don't have to be destructive. adidas decided to implement our strategy Parley AIR. Avoid. Intercept....

14-May-2020
GIVING BACK TO OUR HEROES WITH THE #HOMETEAMHERO CHALLENGE

For weeks we watched as people around us stepped up, took charge and made a difference. Now it’s our chance to give back to our heroes on the frontlines. Introducing the #HOMETEAMHERO Challenge – a virtual sporting event for the world’s athletes to unite and help make a difference by dedicating their workouts for good. Running globally from May 29 – June 7 , for every hour of tracked activity, we will donate $1 to the COVID-19 Solidarity Response Fund for the World Health Organization (WHO),...

17-Feb-2020
The Latest Version of the Aloha Super Honors the Legacy of Mark Gonzales

adidas Skateboarding reimagines the Aloha Super to celebrate a legend in its ranks. Commemorating one of skateboarding’s most prestigious riders, Mark “The Gonz” Gonzales, the brand announces a third colorway of the iconic silhouette that pays homage to his 2018 recreation of the historic, avant garde performance debuted at Städtisches Museum, Germany in 1998. Inspired by the black fencing suit hand-dyed and worn by Gonz during this 20 year anniversary event, the adiStar-inspired and fully...

19-Dec-2019
adidas Golf Signs Rasmus and Nicolai Højgaard to Growing Young Roster

adidas continues to add the best young golfers in the world to its roster. Today, adidas Golf announced the signing of identical twins Rasmus and Nicolai Højgaard, 18-year-old phenoms where the former recently became the third-youngest winner in European Tour history at the AFRASIA BANK Mauritius Open. The multi-year deal includes both players wearing adidas apparel, footwear and accessories on the course. Before turning professional, Rasmus and Nicolai were integral parts of Team Denmark,...

19-Jun-2019
adidas Skateboarding and Tyshawn Jones Announce Signature Shoe Debut

First Drop Revealed In Exclusive Triple White Colorway adidas Skateboarding crowns global team rider and 2018 Skater Of The Year, Tyshawn Jones with his first-ever Pro Signature shoe. In anticipation of the Tyshawn hero colorway revealing this July, the brand leads the signature collection with a striking Triple White colorway that is commemorated by an exclusive launch event in Jones’ hometown of New York City. Designed alongside and tested by the groundbreaking skater, the white-on-white...

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