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08-Mar-2020
Funding The Future Of Women Entrepreneurs In The Sports Industry

Many of the world’s most innovative companies were founded and led by women, but in 2020 women entrepreneurs across the globe are still facing their biggest barrier to entry: opportunity. That’s why this International Women’s Day, adidas announces a new partnership with iFundWomen to help budding entrepreneurs turn their ideas into action, with the aim of creating a more inclusive future for females in the sports industry. SINCE DAY ONE, IFUNDWOMEN’S MISSION HAS BEEN TO EMPOWER WOMEN TO...

20-Feb-2020
Why We Run

Running requires motivation, and that motivation remains unique to each runner. Everyone has their own reason as to why they run and their own targets of how far and fast they want to go. It is once those personal goals are set that individuals come together in efforts to achieve them, and that’s when the most powerful communities form. The Why We Run global study was commissioned by adidas, looking into these running communities in efforts to understand the different motivators of 6000...

18-Feb-2020
MYSHELTER

18-Feb-2020
Pushing Boundaries with PALACE to bring New Looks to the Course

The cult London skate brand team up with The Three Stripes for a golf-inspired collection A collection of sportswear, accessories and footwear inspired by the sport adidas Originals presents the latest exclusive collaboration with PALACE Skateboards. Following on from their successful collaboration with Juventus Football Club, and a tennis-inspired collection for the 2018 grass court tennis season, the streetwear giants turn their attention to one of the world’s oldest sporting traditions....

20-Jan-2020
adidas Outdoor’s MYSHELTER Collection Returns for SS20 with Launch Of MYSHELTER RAIN.RDY Parka

Today, adidas Outdoor launches the latest from the MYSHELTER range, the MYSHELTER RAIN.RDY Parka. Designed with insights from one of the world’s rainiest cities, London, the Parka has been created to defy the elements and allow the wearer to live their city lifestyle no matter the weather. Inspired by the classic trench coat, the MYSHELTER RAIN.RDY Parka keeps you dry and comfortable as you navigate rainy days in the city. The long length offers extra coverage for when the wind blows the...

14-Dec-2019
David Beckham

19-Aug-2019
adidas Outdoor launches MYSHELTER with the release of the ultimate commuter jacket for the rainy city

Today, adidas Outdoor launches MYSHELTER, a new range of jackets that combines outdoor expertise and technology with urban style. Through a collection of weather protective jackets, MYSHELTER is based on research and insights from consumers living in cities with specific weather conditions like London, New York, Shanghai and Tokyo. The jackets combine over fifty years of expertise in highly technical apparel, with modern-day innovation. The first jacket to launch will be the MYSHELTER RAIN...

01-Jul-2019
adidas and Arsenal launch new partnership with 2019/20 home kit

Herzogenaurach, 1 July – adidas Football and Arsenal launch a progressive new era for the London club. Revealing a fresh new home strip design nodding to the iconic adidas shirts of the past with a distinctively modern twist, the debut collection sets the tone for an innovative new partnership. The all-new kit design for the 2019/20 season features a classic all-over red body, complimented by popping white sleeves and contrasting collar. The white high collar design is adorned with a central...

27-Jun-2019
adidas Originals and Bristol Studio Unveil SS19 Collection

adidas Originals and Bristol Studio unveil the SS19 collaboration featuring footwear and apparel. The street-level tribute to retro basketball culture was inspired by Bristol Studios’ Creative Director, Luke Tadashi’s summers spent in Venice Beach, CA. The nine piece capsule consists of a track jacket, snap pants, hoodie, t-shirt, ¾ length shorts, BYW LVL II sneaker, Adilette slides, socks and a headband. “As kids, my two best friends, MAASAI [Ephriam] and London [Perrantes], and I would...

01-Apr-2019
The Nite Jogger Silhouette returns to shine a light on night time creators

adidas Originals offers up new iterations of the Nite Jogger model this month, reinterpreting the iconic road running sneaker through another unmissable aesthetic update. The reflective silhouette returns to stake its claim as an essential for any night time creator, backed with a campaign created by a global network of artists working in their fields of expertise. With music by electronic duo Mount Kimbie, British artist and filmmaker Frank Lebon directed the campaign film as a poetic ode...

25-Mar-2019
Nite Jogger returns with a new city inspired pack

This month, adidas Originals presents a new chapter in the Nite Jogger footwear range. The six-model release sees the reflective silhouette rendered in a set of distinct colorways, inspired by the vibrant lights that illuminate urban streets at night. Each shoe in the series features unique accents, celebrating the thriving non-stop creative culture that has come to define the six different cities across the globe. Drawing heavily on the constantly evolving, always-on nature of city life,...

21-Feb-2019
adidas originals debuts new collection with designer Ji Won Choi

adidas Originals debuted a highly anticipated collaboration with New York-based designer Ji Won Choi with a presentation at London Fashion Week and official listing on the British Fashion Council calendar. The capsule women’s ready-to-wear collection explores the idea of movement while reimagining iconic adidas Originals three stripes designs through the lens of sport and culture. The adidas Originals by Ji Won Choi collection celebrates the designer’s Korean heritage with stylistic...

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