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11-Sep-2023
adidas Originals and Craig Green Launch Two New Takes on the Iconic Stan Smith for Fall/Winter 2023

Having first been introduced during the label’s Spring/Summer 2023 show at Paris Fashion Week, this season, adidas Originals and Craig Green return to present two takes on the iconic Stan Smith shoe: the CG BOOST STAN and the CG SPLIT STAN. Relentlessly progressive in approach, each innovative silhouette takes the Trefoil’s inimitable DNA and reimagines it. The CG SPLIT STAN sees Craig Green respectfully disrupt the heralded adidas icon as the familiar form is sliced in half with a middle...

22-Sep-2022
adidas Lifts the Curtain on its Latest Made To Be Remade Product Innovations at Design London Exhibition

adidas has revealed its latest Made To Be Remade design innovations, that are helping to drive its sustainability journey forward The exhibition, titled “Chasing Circularity” explores the journey that adidas has been on since the launch of FUTURECRAFT.LOOP in 2019– as the brand strives to create products that are made to be remade As part of the exhibition and accompanying panel event, adidas revealed its new Made to Be Remade collection, featuring adidas by Stella McCartney’s viscose...

20-Nov-2020
P is for pam pam: Presenting a Bold Take on the ZX 1000 Silhouette

For the latest drop in the A-ZX series, adidas Originals and London based women’s sneaker retailer, pam pam, have come together to present a bold take on the ZX 1000 silhouette. Inspired by the idea of creating a sneaker that is both distinctly wearable and bold enough to stand out, the ZX 1000 PAM PAM shoe is the wildcard everyone needs in their wardrobe. So what does it look like? Chosen for its history as the first adidas runner to incorporate Torsion technology, pam pam’s take on the...

17-Nov-2020
WALES BONNER CAPTURES HER OWN JAMAICAN HERITAGE IN OUR FIRST COLLABORATIVE COLLECTION

After having first previewed on the runway during London Fashion Week in January 2020, we are now launching our first collaborative collection with Wales Bonner.  Heralded as one of her generation’s brightest talents, Wales Bonner is a cultural polymath who sees fashion as an intuitive means to understanding a multiplicity of perspectives, proposing a distinct notion of luxury, via a hybrid of European and Afro-Atlantic approaches. For Fall/Winter 2020, the designer brings together literary...

23-Oct-2020
HUMANRACE FOOTBALL COLLECTION: REIMAGINED JERSEYS FOR FIVE LEGENDARY CLUBS

Pharrell Williams, draws inspiration from the adidas archives to honor each football club’s history with reimagined jersey designs Driven by Humanrace’s ethos, the garments are realized through a reverse engineered, raw, and expressive hand-drawn design technique The jerseys are available for purchase from Oct 23 at adidas.com Today, adidas and Humanrace launch a new jersey collection, taking its design inspiration from the collective memories and significant moments in the world’s top...

05-Oct-2020
ANNOUNCING THE ADIDAS FOOTBALL COLLECTIVE WITH THE AMBITION TO HELP DRIVE POSITIVE CHANGE IN AND THROUGH FOOTBALL

adidas Football Collective is a new movement committed to creating change through football, that brings together past, current and future initiatives aiming to empower teams and football communities around the world Uniting under one badge, adidas is working with local change makers to develop and evolve city-specific activations by deploying resources to teams that give access where it isn’t readily available including disability champions, female game-makers and teams from the LGBTQIA+...

20-Aug-2020
Arsenal Away jersey for 2020/21 season, inspired by the iconic marble halls of Highbury’s East Stand

Today, adidas reveals the Arsenal away kit for the 2020/21 season, uniting generations of fans with reference to the club’s prolific “Art Deco” period in the 1930/40s. Drawing inspiration from the patterns, colours, and motifs found amongst the iconic East Stand of Highbury and its prestigious marble halls, the away jersey is a literal reference of the marble within it and the podium upon which the statue of iconic former manager, Herbert Chapman rests. Built in 1936, the façade of the East...

08-Mar-2020
Funding The Future Of Women Entrepreneurs In The Sports Industry

Many of the world’s most innovative companies were founded and led by women, but in 2020 women entrepreneurs across the globe are still facing their biggest barrier to entry: opportunity. That’s why this International Women’s Day, adidas announces a new partnership with iFundWomen to help budding entrepreneurs turn their ideas into action, with the aim of creating a more inclusive future for females in the sports industry. SINCE DAY ONE, IFUNDWOMEN’S MISSION HAS BEEN TO EMPOWER WOMEN TO...

20-Feb-2020
Why We Run

Running requires motivation, and that motivation remains unique to each runner. Everyone has their own reason as to why they run and their own targets of how far and fast they want to go. It is once those personal goals are set that individuals come together in efforts to achieve them, and that’s when the most powerful communities form. The Why We Run global study was commissioned by adidas, looking into these running communities in efforts to understand the different motivators of 6000...

18-Feb-2020
MYSHELTER

18-Feb-2020
Pushing Boundaries with PALACE to bring New Looks to the Course

The cult London skate brand team up with The Three Stripes for a golf-inspired collection A collection of sportswear, accessories and footwear inspired by the sport adidas Originals presents the latest exclusive collaboration with PALACE Skateboards. Following on from their successful collaboration with Juventus Football Club, and a tennis-inspired collection for the 2018 grass court tennis season, the streetwear giants turn their attention to one of the world’s oldest sporting traditions....

20-Jan-2020
adidas Outdoor’s MYSHELTER Collection Returns for SS20 with Launch Of MYSHELTER RAIN.RDY Parka

Today, adidas Outdoor launches the latest from the MYSHELTER range, the MYSHELTER RAIN.RDY Parka. Designed with insights from one of the world’s rainiest cities, London, the Parka has been created to defy the elements and allow the wearer to live their city lifestyle no matter the weather. Inspired by the classic trench coat, the MYSHELTER RAIN.RDY Parka keeps you dry and comfortable as you navigate rainy days in the city. The long length offers extra coverage for when the wind blows the...

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