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adidas originals by Pharrell Williams announce now is her time collection

Pharrell Williams launches Now Is Her Time, a campaign aimed at female empowerment across the world through the power of representation and bold voices. Pharrell's latest collaboration with adidas Originals is told from the point of view of females from different backgrounds and the allies who support them. Honing in on the zeitgeist of our times, Now Is Her Time is a call to action for the 21st century. The campaign utilizes Pharrell’s platform to amplify the voices of women making waves...

adidas X Pharrell Williams conceptualize 'inner light' in new SolarHu colorways

Vibrant color has defined the adidas by Pharrell Williams collaboration since its inception in 2014. For Summer 2019, the sports pioneer and the creative impresario shift into greyscale, reinterpreting their now-iconic SolarHu silhouette in subtle, tonal colorways of white, cream, grey, and black. adidas by Pharrell Williams SolarHu Greyscale is a four-piece footwear range that demonstrates the power and versatility of the collaboration’s most recent model. It represents the latest evolution...

adidas Originals and Pharrell Williams release multi-color Boost You Wear LVL

Pharrell brings his inimitable visual flare to one of adidas Originals’ most striking silhouettes this season, transforming the evolutionary BYW silhouette with an unmissable multi-color palette. A progression of adidas’ groundbreaking Feet You Wear concept from the 1990s, the BYW (Boost You Wear) model features a unique podular tooling which facilitates freedom of movement across the foot. The use of contemporary Boost™ tooling then pushes this ethos even further, offering the greatest...

adidas Originals by Pharrell Williams launching limited Chinese New Year Hu Pack

Maintaining their commitment to inspiring creativity through sport and design, Pharrell Williams and adidas Originals deliver the PW CNY pack, featuring special Chinese New Year make-ups of the SolarHu Glide and BYW models. Poignant odes to Chinese culture feature throughout the design of each sneaker. Taking inspiration from Chinese color symbolism both shoes are made up in predominantly red uppers with gold embellishments, seeking to bring good fortune and happiness to the wearer in the...


adidas kicks off Initiative to break down barriers faced by Women and Girls in Sport

PORTLAND, December 10, 2018: Today, adidas announces the She Breaks Barriers initiative as a continuation of its commitment to remove barriers in sport. Expanding on the #creatorsunite...

adidas by Pharrell Williams SolarHu — Fall/Winter 2018

Zaragoza, 25 de septiembre de 2018 – África y su gran tradición de carreras de larga distancia han sido la gran inspiración de Pharrel Williams para diseñar las nuevas SolarHu. La silueta combina...

adidas Pharrell Williams

adidas Pharrell Williams

adidas Originals by Pharrell Williams Pharrell Williams SOLARHU Collection — Fall/Winter 2018

A parceria adidas Originals e Pharrell Williams continua sua jornada em um novo capítulo da série Hu. Inspirados no leste da África, os novos sneakers exprimem a natureza transformadora do esporte...

adidas assembles a team of the World’s most influential creators from across sport culture to prove creativity is the answer

56 Creators including Leo Messi, Mo Salah, Caroline Wozniacki, Karlie Kloss and Pharrell Williams unite to prove creativity is the answer “Creativity is the Answer” is the brand’s most personal...

adidas Originals by Pharrell Williams — Hu Holi adicolor Collection Spring/Summer 2018

- Inspired by the spiritual Hindu festival of spring celebrated in India and Nepal - - Apparel & footwear features powder-dyeing technique for one-of-a-kind pieces - - New drop remasters adicolor,...

adidas Originals by Pharrell Williams | Hu Holi Blank Canvas Collection

- Inspired by the spiritual Hindu festival of spring celebrated in India and Nepal - - Apparel & footwear in stark, crisp white highlights message of peace and equality - - Honors the soulful,...

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