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18-Dec-2019
adidas Originals and Pharrell Williams Launch the Pharrell Williams 4D

Pharrell Williams takes on adidas’ most advanced technology, bringing eclectic design inspirations together with standout colorways to create the brand-new Pharrell Williams 4D silhouette. Comprised of a Primeknit upper atop an ADIDAS 4D midsole, the forward-thinking silhouette is the first iteration of the Pharrell Williams Hu line to utilize the revolutionary technology. Leveraging adidas’ extensive archive of computational athletic data, ADIDAS 4D is a high-performance midsole crafted...

14-Dec-2019
Pharrell Williams

13-Dec-2019
Superstar: Pushing Culture Forward for Fifty Years

Throughout its existence the adidas Superstar has stood out as an icon of modern design, gracing the feet of teams and crews at the forefront of culture worldwide. An originator on the court and a street-style cornerstone off of it, the transcendent silhouette has become the go-to for artists, designers, musicians, and athletes alike. Never straying away from its heritage, the sneaker has has been passed down through decades as the uniform of industry changemakers. Superstar Through The...

01-Oct-2019
adidas Originals and Pharrell team up with Human Made for limited edition footwear release

adidas Originals and Pharrell team up with Human Made to release collaborative Tennis Hu, Solar Hu and Hu NMD silhouettes Human Race X Human Made collection releases globally on October 5th, 2019 Pharrell and adidas Originals’ Hu line presents three new collaborative models this week, teaming up with NIGO’s Human Made on a limited edition footwear release. Comprising of the Tennis Hu, Solar Hu and Hu NMD models, each shoe features premium construction and embroidered details inspired by...

20-Aug-2019
adidas originals by Pharrell Williams announce now is her time collection

Pharrell Williams launches Now Is Her Time, a campaign aimed at female empowerment across the world through the power of representation and bold voices. Pharrell's latest collaboration with adidas Originals is told from the point of view of females from different backgrounds and the allies who support them. Honing in on the zeitgeist of our times, Now Is Her Time is a call to action for the 21st century. The campaign utilizes Pharrell’s platform to amplify the voices of women making waves...

15-Jul-2019
adidas X Pharrell Williams conceptualize 'inner light' in new SolarHu colorways

Vibrant color has defined the adidas by Pharrell Williams collaboration since its inception in 2014. For Summer 2019, the sports pioneer and the creative impresario shift into greyscale, reinterpreting their now-iconic SolarHu silhouette in subtle, tonal colorways of white, cream, grey, and black. adidas by Pharrell Williams SolarHu Greyscale is a four-piece footwear range that demonstrates the power and versatility of the collaboration’s most recent model. It represents the latest evolution...

05-Apr-2019
adidas Originals and Pharrell Williams release multi-color Boost You Wear LVL

Pharrell brings his inimitable visual flare to one of adidas Originals’ most striking silhouettes this season, transforming the evolutionary BYW silhouette with an unmissable multi-color palette. A progression of adidas’ groundbreaking Feet You Wear concept from the 1990s, the BYW (Boost You Wear) model features a unique podular tooling which facilitates freedom of movement across the foot. The use of contemporary Boost™ tooling then pushes this ethos even further, offering the greatest...

22-Jan-2019
adidas Originals by Pharrell Williams launching limited Chinese New Year Hu Pack

Maintaining their commitment to inspiring creativity through sport and design, Pharrell Williams and adidas Originals deliver the PW CNY pack, featuring special Chinese New Year make-ups of the SolarHu Glide and BYW models. Poignant odes to Chinese culture feature throughout the design of each sneaker. Taking inspiration from Chinese color symbolism both shoes are made up in predominantly red uppers with gold embellishments, seeking to bring good fortune and happiness to the wearer in the...

07-Jan-2019
ZNE

10-Dec-2018
adidas kicks off Initiative to break down barriers faced by Women and Girls in Sport

PORTLAND, December 10, 2018: Today, adidas announces the She Breaks Barriers initiative as a continuation of its commitment to remove barriers in sport. Expanding on the #creatorsunite...

27-Sep-2018
adidas by Pharrell Williams SolarHu — Fall/Winter 2018

Zaragoza, 25 de septiembre de 2018 – África y su gran tradición de carreras de larga distancia han sido la gran inspiración de Pharrel Williams para diseñar las nuevas SolarHu. La silueta combina...

24-Sep-2018
adidas Pharrell Williams

adidas Pharrell Williams

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