Damian Lillard Stars in New TV Campaign
Entitled "Signature Celebrity," the spot opens with Lillard at a Portland Trail Blazer's VIP event, where he is approached by actor Nick Cannon, who wants to become the team's "Signature Celebrity." In a moment of panic, Lillard scans the room for any potential celebrities that he might be able to select instead. After sizing-up the pool of candidates, Lillard turns back to Cannon without hesitation and agrees to let him be the team's Signature Celebrity.
The D Lillard 1 is available at Foot Locker and adidas.com on February 6 for $105.
John FebbraroCategory Brand PlannerCanadaJohn.Febbraro@adidas.com905-266-4387