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03-Apr-2019
ADIDAS ORIGINALS X SHELFLIFE RELEASE COLLABORATIVE CONSORTIUM ZX4000

Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship. The latest adidas Consortium release is a global first that...

29-Mar-2019
adidas introduces the 2019 adizero & icon "Charged Up” cleats for opening day

MLB’s top players are 100% charged up and ready for Opening Day. To match the excitement, anticipation and energy for the start of the new season, adidas Baseball today introduces the “Charged Up” Collection, featuring the 2019 adizero Afterburner 6 and Icon V cleats. With inspiration taken from the innovation, craftsmanship and exceptional materials found in new tech devices, adidas created a new generation of sneaker cleats for the ultimate fit, feel and fastest performance. Like the clean...

19-Mar-2019
World Series Champion & MLB All-Star Alex Bregman of the Houston Astros Joins adidas Family

adidas today announced a multiyear partnership with World Series Champion (2017) and All-Star (2018) shortstop Alex Bregman of the Houston Astros. A true 5-tool player from Albuquerque, N.M., Bregman will be featured in upcoming adidas brand marketing campaigns and collaborate on the creation of future adidas baseball products. “adidas is both an inspirational and aspirational brand. I love how they challenge the status quo, embrace and empower creativity, and how they live at the...

14-Mar-2019
adidas Soccer reveals signing of four-time Champions League winner Isco

adidas soccer today unveiled the latest player to sign for the brand, Francisco Román Alarcón Suárez, commonly known as Isco. The Spanish international and Real Madrid midfielder joins the prolific adidas roster of athletes. Isco joins a strong pool of La Liga talent signed with adidas including Lionel Messi, Gareth Bale, Karim Benzema and Marcelo. Known for his incredible skill with the ball and defense-splitting passes, Isco has the ability to excite crowds around the world and the trophy...

08-Mar-2019
adidas communitas unveil first of four consortium drops: the naked magmur runner

Since it first came into being, adidas Consortium has been committed to bringing together those partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. No matter how distinctively the individual voices of the Consortium family ring out however, no member exists within a vacuum. Each one is the product of an often-under-sung local community that informs and inspires each new creation, either directly or indirectly. "With Communitas, adidas Consortium is...

07-Feb-2019
adidas Consortium Reveals FYW S-97

Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship. This season, adidas Consortium is diverging slightly from...

04-Feb-2019
adidas and Eddie Huang reveal Chinese New Year ULTRABOOST

Tomorrow, adidas and Eddie Huang will officially reveal a special edition Ultraboost model in celebration of the Chinese New Year. Inspired by traditional New Year elements, the re-imagined Ultraboost incorporates authentic elements and design cues to pay homage to the Year of the Pig. The three stripes brand enlisted the help of Eddie Huang to memorialize the significant calendar moment, allowing the food connoisseur and streetwear figure to redesign one of adidas’ most recognizable...

02-Feb-2019
adidas Announces Multi-year Partnership with Football Coach Dr. Jen Welter

- Creators Unite: adidas and Dr. Jen Welter Partner to Break Barriers - - adidas Football Creates the First Digitally-Crafted Women’s Football Cleat at SPEEDFACTORY USA - adidas announced a multi-year partnership with Dr. Jen Welter , the first female NFL coach and newly named Defensive Specialist Coach for the Atlanta Legends in the Alliance of American Football (AAF). Today adidas and Coach Welter kicked off the first girls’ flag football camp in Atlanta , as part of a series that adidas...

01-Feb-2019
Philadelphia Flyers, Pittsburgh Penguins, NHL & adidas Unveil 2019 Coors Light Stadium Series™ Jerseys

The Philadelphia Flyers ® , Pittsburgh Penguins ® , National Hockey League (NHL ® ) and adidas today unveiled the new adidas ADIZERO Authentic NHL jerseys for the 2019 Coors Light NHL Stadium Seriesä. Specifically designed for this game, the special-edition uniforms will make their on-ice debut when the Penguins take on the Flyers outdoors at Lincoln Financial Field ® , home of the NFL's Philadelphia Eagles, on Saturday, Feb. 23. The game will be broadcast at 8 p.m. ET on NBC in the United...

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