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07-Feb-2019
adidas Consortium Reveals FYW S-97

Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship. This season, adidas Consortium is diverging slightly from...

04-Feb-2019
adidas and Eddie Huang reveal Chinese New Year ULTRABOOST

Tomorrow, adidas and Eddie Huang will officially reveal a special edition Ultraboost model in celebration of the Chinese New Year. Inspired by traditional New Year elements, the re-imagined Ultraboost incorporates authentic elements and design cues to pay homage to the Year of the Pig. The three stripes brand enlisted the help of Eddie Huang to memorialize the significant calendar moment, allowing the food connoisseur and streetwear figure to redesign one of adidas’ most recognizable...

02-Feb-2019
adidas Announces Multi-year Partnership with Football Coach Dr. Jen Welter

- Creators Unite: adidas and Dr. Jen Welter Partner to Break Barriers - - adidas Football Creates the First Digitally-Crafted Women’s Football Cleat at SPEEDFACTORY USA - adidas announced a multi-year partnership with Dr. Jen Welter , the first female NFL coach and newly named Defensive Specialist Coach for the Atlanta Legends in the Alliance of American Football (AAF). Today adidas and Coach Welter kicked off the first girls’ flag football camp in Atlanta , as part of a series that adidas...

01-Feb-2019
Philadelphia Flyers, Pittsburgh Penguins, NHL & adidas Unveil 2019 Coors Light Stadium Series™ Jerseys

The Philadelphia Flyers ® , Pittsburgh Penguins ® , National Hockey League (NHL ® ) and adidas today unveiled the new adidas ADIZERO Authentic NHL jerseys for the 2019 Coors Light NHL Stadium Seriesä. Specifically designed for this game, the special-edition uniforms will make their on-ice debut when the Penguins take on the Flyers outdoors at Lincoln Financial Field ® , home of the NFL's Philadelphia Eagles, on Saturday, Feb. 23. The game will be broadcast at 8 p.m. ET on NBC in the United...

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