adidas News Site | Press Resources for all Brands, Sports and Innovations : Search

Family

Refine

Filter By

1 - 12 of 53 Results

25-Jun-2020
ADIZERO ADIOS PRO: CREATED BY AND FOR RECORD BREAKERS

The story of the adizero franchise began in Berlin on 28 September, 2008, when Haile Gebrselassie shattered his own marathon world record and became the first person to break the 2:04hr barrier with adizero adios 1. Today, we are introducing the newest member of the award-winning and record breaking adizero family. The adizero adios Pro. Training across three continents, elite athletes 1 - including Joyciline Jepkosgei and Rhonex Kipruto - gave iterative feedback to develop prototypes and...

15-Apr-2020
adidas Originals and Girls Are Awesome Collaborate on Top-to-Toe Capsule Collection

adidas Originals has teamed up with the purpose driven brand and emerging media platform, Girls Are Awesome, for a versatile top to toe capsule collection that champions the importance of creators. Including a range of women’s, unisex, and kids’ apparel and footwear options, the collection is presented by a striking visual campaign featuring a range of role models from the Girls Are Awesome family. Having previously worked together on a number of projects, including the elaborate Future...

06-Mar-2020
adidas Originals and Pusha T Launch Second Collaborative Call of Duty® Ozweego

Having first joined forces to mark the arrival of Call of Duty: Modern Warfare in November 2019, adidas Originals, Pusha T, and the iconic gaming franchise are back. Representing the limitless vision of creators of all types, the partnership between adidas Originals and Pusha T mirrors Pusha’s passion and affinity for the Call of Duty franchise and gaming as a whole. Driven by a shared creative vision, adidas Originals and Pusha T continue their partnership with the launch of a striking new...

20-Feb-2020
adizero.

12-Feb-2020
Running Faster with adizero Pro

Running distances like marathons is not a decision made the night before – but rather hundreds, thousands, of decisions made right up until the finish line of the race. Such dedication is the inspiration that has dictated the development of the adizero Pro. The adizero continues breaking records with Haile Gebrselassie in 2008, Mary Keitany in 2017 - and most recently Rhonex Kipruto’s blistering 10km World Record in January 2020 – and knowing that this footwear family holds the DNA of fast...

31-Jan-2020
adidas Unveils Investec Super Rugby away Jerseys Inspired by and for the Environment of their Home Cities

adidas has today unveiled the away jerseys for all five New Zealand Investec Super Rugby sides ahead of the highly anticipated 2020 season. From material to design, the jerseys have been crafted to reflect and honour the natural environments of each team. All 5 jerseys are part of the new adidas PRIMEBLUE range – made with Parley Ocean Plastic, which is recycled plastic waste intercepted from beaches and coastal communities before it reaches the oceans. As part of its ongoing mission to end...

26-Jan-2020
Change Is a Team Sport

Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Throughout its existence the instantly recognizable silhouette has graced the feet of teams and crews at the forefront of culture worldwide. Having changed the game on the court 50 years ago, today the sneaker is made for game-changers off of it. Celebrating five decades of culture makers, boundary pushers, and limit breakers, adidas Originals launches Change Is a Team Sport....

08-Jan-2020
ADIDAS AND THE NHL UNVEIL SPECIAL-EDITION ADIZERO AUTHENTIC PRO JERSEYS FOR THE 2020 HONDA NHL® ALL-STAR GAME, REPRESENTING THE HOST CITY AND ALL 31 TEAMS

Portland, Ore. / New York (January 8, 2020) — adidas and the National Hockey League (NHL) today unveiled the ADIZERO Authentic Pro uniforms for the 2020 Honda NHL® All-Star Game. This year’s jerseys pioneer a revolutionary look by pulling design inspiration from the league’s 31 teams and fusing those elements with the renowned musical scene from the Game’s host city, St. Louis. The NHL’s best players will take the ice championing their team’s crest created with each team’s respective...

07-Jan-2020
adidas Introduces New Tennis Footwear Franchise

Stycon offers a revolutionary new silhouette for the courts Featuring uncompromised performance and innovative style Available online from 7th January 2020 adidas launches its newest tennis footwear franchise the Stycon – available in men’s and women’s styles, the new silhouette offers superior fit and ultimate control. Created for pioneers and players who like to do things differently, the Stycon is a new style of tennis shoe for the next generation. Its unique and street style inspired...

02-Jan-2020
adidas launches new line in collaboration with Pokémon

adidas collaborates with Pokémon to launch unique new line inspired by the game’s iconic Pokémon and retro 8 -bit graphics Featur ing both adult and youth styles , the collaboration sees classic adidas tracksuits, t-shirts, pants, shorts, and three types of shoe given a classic gaming refresh The collection will be available to purchase instore and online at adidas.com from today ­ ­ Today, adidas announces its collaborat ion with The Pokémon Company International for a collection celebrat...

19-Dec-2019
adidas Golf Signs Rasmus and Nicolai Højgaard to Growing Young Roster

adidas continues to add the best young golfers in the world to its roster. Today, adidas Golf announced the signing of identical twins Rasmus and Nicolai Højgaard, 18-year-old phenoms where the former recently became the third-youngest winner in European Tour history at the AFRASIA BANK Mauritius Open. The multi-year deal includes both players wearing adidas apparel, footwear and accessories on the course. Before turning professional, Rasmus and Nicolai were integral parts of Team Denmark,...

17-Dec-2019
adidas Consortium Unveils the 4D Runner

For their evolved take on the 4D Runner, the adidas Consortium team has worked alone to bring cutting-edge adidas technologies to the fore Featuring a 4D midsole and refined, geometric-pattern uppers, it is the perfect synthesis of form and function that has long defined the Consortium’s output Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new...

Page
of 5
1/5

Sign up & Personalize your News alerts

To provide you with a more responsive and personalized service, this site uses cookies. By clicking "Accept", you agree to our use of cookies. For more information on the ones we use and how to delete or block them please read our policy.