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adidas and Beyoncé announce Iconic partnership

adidas and Beyoncé have announced a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving positive change in the world through sport, and identifying new business opportunities. “This is the partnership of a lifetime for me,” said Beyoncé. “adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to...

adidas communitas unveil first of four consortium drops: the naked magmur runner

Since it first came into being, adidas Consortium has been committed to bringing together those partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. No matter how distinctively the individual voices of the Consortium family ring out however, no member exists within a vacuum. Each one is the product of an often-under-sung local community that informs and inspires each new creation, either directly or indirectly. "With Communitas, adidas Consortium is...

adidas Originals meets Fiorucci: a collaboration celebrating two iconic brands

adidas Originals and Italian fashion label, Fiorucci have joined forces through a new creative collaboration celebrating the authentic style, inclusivity and infectious optimism of both brands. Delivering a bold, playful and energetic collection for the female consumer, the collaboration brings together two brands that share a legacy of iconic design and immense cultural significance. Proclaiming their excitement toward the collaboration, Janie and Stephen Schaffer, Fiorucci’s joint CEOs...

adidas Golf unveils new adicross apparel, footwear for 2019

CARLSBAD, Calif. (November 28, 2018) – For golfers, the game never stops. adidas is continuing to push the boundaries with adicross, the urban-inspired, non-traditional line that’s meant for...

Born from Brooklyn: adidas Basketball collaborates with local athletes to create Marquee Boost, Pro Vision and N3XT L3V3L, featuring new LIGHTSTRIKE Cushioning

Built in partnership with the adidas Brooklyn Farm and born from local insights, new styles will be available to purchase during 24-hour hype drop December 1 st BROOKLYN, New York, November 27 th...

adidas 4D redefines running for your Sport with all-new FW18 ALPHAEDGE 4D

ADIDAS 4D is a revolutionary midsole designed to yield the most intuitive energy return ever experienced in performance footwear Sleek white Primeknit upper, woven using FORGEFIBER technology for...

adidas & EA SPORTS™ unveil all-new Digital 6 Jerseys for Hockey’s Original six teams in NHL® 19

adidas and EA SPORTS™ have teamed up to create something special and completely new for hockey fans. The oldest National Hockey League (NHL) teams, in the newest format. The most storied franchises, writing a whole new chapter. The Original Six, making history again with the introduction of all-new Digital 6 jerseys in EA SPORTS NHL® 19 . Digitally crafted, these original designs were created through a unique, first-ever collaboration between adidas, EA SPORTS and the Original Six NHL teams...

adidas Celebrates J.D. Martinez, Xander Bogaerts, Eduardo Nunez & Chris Sale with Limited Edition SPEEDFACTORY AM4BSBL Shoes

Honoring the biggest sports moments in 2018, adidas first pushed the boundaries of innovation by introducing the revolutionary adidas Made For Minnesota (AM4MN) cleats in February, and followed...

adidas football unveils limited-edition SCLSU capsule collection to celebrate 20th anniversary of ‘The Waterboy®’

PORTLAND, Ore. (October 15, 2018) – Remember the time Bobby Boucher showed up at halftime and helped the SCLSU (South Central Louisiana State University) Mud Dogs win the Bourbon Bowl? The year...

University of Nebraska and adidas reveal new ‘Memorial Tribute’ alternate uniforms

LINCOLN, Neb. | PORTLAND, Ore. (October 15, 2018 ) – The University of Nebraska Huskers and adidas Football today unveiled the new adidas Primeknit A1 ‘Memorial Tribute’ alternate uniforms, which...

The University of Louisville and adidas unveil new special edition ‘Hard Knox’ alternate uniform

The University of Louisville and adidas Football today unveiled the new adidas Primeknit A1 ‘Hard Knox’ alternate uniforms, which will make their on-field debut for the Cardinals’ game against Wake Forest on Saturday, October 27. Inspired by the Kentucky army base, just 30 miles away from the University of Louisville, the Cardinals’ new adidas Primeknit A1 ‘Hard Knox’ alternate uniforms pay homage to both the home the U.S. Bullion Depository, one of the nation’s largest precious mineral...

adidas Baseball unveils special edition "Splash Pack" for the MLB postseason

adidas Baseball today unveiled their new “Splash Pack” baseball cleats – a collection of special edition footwear commemorating those teams advancing to postseason play. Inspired by the heartfelt post-game celebrations where players drench their coaches with coolers after a monumental win, the “Splash Pack” cleats were designed to remind athletes of that moment and inspire them to strive for greatness in their postseason games. Featuring a moisture-like effect via textured droplets on the...

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