- adidas Originals launch a new progressive silhouette taking references from the Terrace movement and football culture of the 1980s -
- Though referencing the past, KAMANDA is defined by its contemporary design, bold silhouette and premium fabrication -
- The KAMANDA is a mindset based on the alternative attitude to style that characterize today’s global counter cultures and their disconnect from the mainstream -
(Herzogenaurach – April 18th, 2018) KAMANDA, the new premium and exclusive SS18 silhouette from adidas Originals, taking its inspiration from the brand’s extensive archive while simultaneously boasting a modern design language and exclusive features, such as a brand-new tooling.
The KAMANDA is influenced by the energy, attitude and values of the Terrace movement of the 1980s. Fuelled by an extreme passion for the game of football and a fierce sense of loyalty to their community, fans bonded over a classic sportswear aesthetic that allowed them to develop new and unique looks based on their individual styles.
The Terrace movement was born out an alternative point of view on society and a desire to stay away from mainstream style values. The KAMANDA shares that ambition, firmly aligning itself with the global counter cultures of today.
The nubuck upper is matched by the KAMANDA translucent gum cup sole, another subtle nod to the classic Terrace footwear of the 80s. The KAMANDA also features EVA drop in for comfort, a suede foot bed and a rear quarter leather lining. The textured and progressive mesh tongue construction and over-laid laces adds to the KAMANDA unique design aesthetic.
adidas Originals singled out the iconic adidas Samba OG style from its archive when creating the KAMANDA, but the trainer is not just an ode to the past: it’s born from the brands roots in sport with a contemporary design, in line with the brand’s ongoing commitment to evolve. Retail price $150.