• 12-OCT-2012

adidas welcomes new NZRU partner

adidas All Blacks 2012 Jersey Featuring AIG
adidas is pleased to welcome AIG as a new partner of the New Zealand Rugby Union and the All Blacks. “This relationship will bring a further significant financial boost to New Zealand rugby,” says adidas Global Head of Team Sports Max Van den Doel. “As passionate supporters of New Zealand rugby and the All Blacks, we welcome this relationship. It will be good for the game at all levels.” adidas, principal partner of the NZRU since 1999, looks forward to working with the NZRU, AIG and other NZRU sponsors to further grow and strengthen the sport of rugby in New Zealand. adidas’s partnership with the NZRU is one of its biggest and longest-term global commitments, with a current contract that will see its support continue until at least 2019.