Game face expressions show the passion that comes forth in every adidas moment of sport, music or life. It is our game face that unmasks all pretence with an expression of unbridled, uninhibited and visceral passion. The game face is raw, spontaneous, authentic and speaks directly from the gut. In one brief moment, the game face will tell all about your love of the game. Passion for what we do is what brings the whole adidas family together, uniting everyone from the field to the stage, to the catwalk. The tonality of our campaign is authentic and action-packed. The campaign captures passion at its apex, unleashing unforgettable moments that go on within the world of adidas.