adidas NEO Label Fashion Show with Selena Gomez #NEOrunway



Edited Package
adidas NEO Label hosted a different kind of fashion show in New York. While most fashion brands carefully control their runway looks, adidas NEO Label instead ask teens themselves to curate the show with outfits they liked best. Selena Gomez, a global style icon for the brand, opened and closed the show and went through the final looks backstage with the team of teen fashion bloggers. The fashion show also marked the launch of the adidas NEO Label Spring Live Your Style Campaign, fronted by Selena Gomez. See more from the show by searching #NEOrunway on Instagram.
Usage Rights/Restrictions
This media asset is free for editorial broadcast, print, online and radio use. It is restricted for use for other purposes.


  • Kimberly Wallengren
    Global Brand Marketing NEO
    +49 9132 84 6734