adidas launches the definitive range for flagship 2013/2014 UEFA European club competitions
The Finale 13 – The Official Match Ball for the 2013/2014 UEFA Champions League™ season
The adidas UEFA Champions League Finale 13 Official Match Ball will be used by Europe's elite clubs during all group stage matches of the 2013/2014 competition. As with previous Official Match Balls, the new design features an outer coating texture designed to provide optimal grip at the point of impact.
The artwork within the iconic star panel construction uses distinctive colours (white / infrared / silver / black) and graphics to signify a "ceremony of light" design. The iconic UEFA Champions League logos positioned within the top and bottom star panels and the individual strands spreading from this design represent the vibrant stadiums on match day and resulting light beams emanating across Europe.
This season adidas will launch a social media based campaign for fans enabling them to engage in "real time" and enhance their UEFA Champions League experience. Gamedayplus is a season long interactive platform celebrating the brand's long association with the UEFA Champions League and is designed to provide fans throughout the world with an enhanced match day experience.
The platform will be hosted predominantly on twitter @adidasfootball and will involve a series of consumer experiences / rewards for taking part. The season-long activation is endorsed by top coaches such as Pep Guardiola (FC Bayern Munich), José Mourinho (Chelsea FC) and Carlo Ancelotti (Real Madrid CF).
From mid-September, fans can access the experience online on www.adidas.com/gamedayplus and @adidasfootball on Twitter.
The Official Match Ball for the UEFA Europa League™
The Official Match Ball for the 2013/2014 season of the UEFA Europa League will see a new distinctive design inspired by the silhouette curves of the famous UEFA Europa League trophy and logo. Incorporating the now iconic UEFA Europa League colours (red/yellow), the Official Match Ball is also inspired by the "ceremony of light" design treatment, similar to the UEFA Champions League Finale 13 Official Match Ball.
adidas are also proud to launch a season long campaign dedicated to the UEFA Europa League called "UEL Away Days", a YouTube series showcasing fan journeys capturing the sights and sounds of following the UEFA Europa League and following your team across Europe.
The Official Match Ball for the UEFA Super Cup™
Tomorrow, UEFA Champions League winner FC Bayern Munich will play fellow adidas club Chelsea FC, winner of the 2012/13 UEFA Europa League, in the UEFA Super Cup 2013 taking place in Prague. The ball includes the UEFA Super Cup logo at the heart of the design and integrates the blue and red colours of the two finalists.
UEFA Champions League Finale 13 and UEFA Europa League Official Match Balls are now available for purchase in adidas retail outlets, associated stockists and via www.adidas.com/football. Join the adidas football conversation at www.facebook.com/adidasfootball or on Twitter: @adidasfootball.
Alan McGarrieGlobal PR and Social Director for FootballGermanyalan.firstname.lastname@example.org+49 9132 84 4686