adidas Reveal New Chelsea Home Kit for the 2016/17 Season Themed around the Club’s Fighting Spirit
London/Herzogenaurach, 4th May 2016 – Chelsea Football Club and adidas Football today unveil the new home kit for the 2016/17 season.
Showing the two facets of the club, the new kit presents the proud traditions of the club’s heritage and on the other a determined mission to strive to be the best.
With a focus on simple elegance and tradition, the new home shirt remains in a classic blue with white detailing; featuring a new side adidas three stripe execution and a classic V-neck collar with a fitted collar tape. The lead design feature takes its inspiration from the heart of the club crest with tonal lions adorning the sleeves and jersey front.
The new kit will make its debut in the FA Women’s Cup final at Wembley on 14 May when Chelsea take on Arsenal, with its first appearance at Stamford Bridge a day later in the final game of the Premier League season when we host Leicester City.
For further information please visit www.chelseafc.com/shopping and follow @adidasuk and @ChelseaFC on Twitter and Facebook to join the conversation.
In a first for the club, the new kit will be officially was officially revealed this morning via Facebook, in a live Q&A with first team players Eden Hazard and Ruben Loftus-Cheek.
Ben GoldhagenFootball and Team Sports PRUnited KingdomBen.Goldhagen@adidas.com020 7670 2754