adidas Originals SS14 Women's LookBook
Spring/ Summer 2014
Evolving a sexy summer collection created for long festival days and high octane nights leading up to a chaotic carnival celebrated across the soccer terraces of Brazil, with soaring spirit and rock n roll rebellion from a DNA of heritage classics; adidas Originals present ss14.
Elegant Equestrian is given a high performance make-over, originals style. Refined silhouettes are tailored back against fresh, bright graphics then spunked up with glam studs and dirty rock prints.
Festival season gives us a reason to have fun playing with new silhouettes and evocative boho graphics, holistically linking an eclectic range through print and premium textiles. Taking us from the techno tribes of Barcelona to dusty, dishevilled desert chaos of North America, sun-kissed colourways accentuate sexy, drapey shapes with a rock attitude.
Turning up the heat, Beach Madness strikes in high summer. Tonal colours in bright, light shades are set off against bohemian lace, revealing sun kissed skin with effortless Californian dressed-down styling. Offset by classic sports pieces, re-structured in feminine edgy silhouettes, the mood is hot hot hot.
Heritage icons of the track, court and field from the 70s through to the naughties make an appearance as we extend our celebrated Mutombo Basketball collection, exploring modern silhouettes and pushing the boundaries for street solid design that follows game changing function.
Our ZX Running range toasts the 25th anniversary of the 000s series and we celebrate by re-cutting a favourite with high fashion silhouettes, hi tech fabrics and progressive designs.
Direct from the courts the Stan Smith model remains the premium tennis shoe on the market. We nod to a sports classic while reimagining it in fresh fabrics, colours and revolutionary silhouettes. Bringing retro court to the street this will be the fashion sneaker of the summer.
Come June we travel to Brazil on technicolour wings for a vibrant clash of colour and cultures as we prepare for the sporting event of the decade. We celebrate a tropical clash of the titans with limited edition the farm company prints exploding over adidas Originals' long celebrated classic cuts, while reinvented originals are given a touch of Rio riot with bold graphics, subtle re-engineering and playful textile treatments, keeping the excitement as much on the street as on the field.
Leila FataarSenior Global PR ManagerGermanyLeila.Fataar@adidas.com+49 9132 84 4512
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