This new year, NEO encourages you to express your rebellious side with its range of affordable denim, sportswear and disruptive fashion pieces purposely created imperfect. Utility detailing, unexpected fabrics and bold geometric prints create a strong look for spring.
The trans-seasonal pieces are perfect for layering, allowing you to tailor your wardrobe to the changing seasons. Key pieces include block colour panelled jackets, hand-drawn dots and stripes on knits, refabricated bombers and zigzagged windbreakers for both guys and girls.
The 'street rebel' themed collection, new in January, focuses on distressed denim and edgy twists to classic cuts. Classic pieces are crafted in unexpected fabrics, such as the statement refabricated bomber jacket. Guys can team the cool bomber or faux leather biker jacket with textured knitwear and the yarn-dyed allover plaid shirt, with banana fit track pants below the waist. Workwear details on pockets and zippers create a chic utility feel.
Girls have a choice of mixing up graphic printed tees and skinny worn-in effect jeans with feminine knitwear like the supersoft rose fleece hoodie, for warmth. Outerwear options include the slim cut faux leather jacket, tweed bomber or rugged, utility-inspired parka for cool spring street style.
Footwear is also a key focus of the range, with Leather hi tops in burgundy, matte gold and animal graphics completing the look for guys. The super wedge sneaker adds a stylish heel to take girls though the spring.
In March, new pieces with a sportier rebel feel are added to the line. With an injection of bold bright colour, the iconic sports silhoutte is reimagined. Faded washed denim shirts and logo emblazoned slim fit track pants with ribbed pockets give a defiant edge to spring style for guys.
When the sun starts to shine, fresh looks for girls include high waist denim shorts and patterned tanks; and for cooler days, polka dot shirts teamed with skinny fit coloured jeans in the colour of the season, glow coral, almost neon bright. Sweatshirts are feminine with round necks, but emblazoned wth studs to give a rock chick feel.
Accessories are key to finishing the rebel look. Skinny belts, cobalt blue beanies and the statement NEO tote bag with big metal buckles give that extra kick of cool.
To stay up to date on all things NEO, including the brand's fresh new looks, visit http://www.adidas.com/neo or visit the NEO Twitter account @adidasNEOLabel.
adidas NEO Label is available through the adidas.com online shop, in NEO stores and wholesale accounts around the world.
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Kimberly WallengrenGlobal Brand Marketing NEOGermanykimberly.email@example.com+49 9132 84 6734
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