adidas NEO Label Announces the #NOWISEVERYTHING Campaign
To kick off the new campaign, NEO will post 11 teaser video clips to YouTube and Instagram over a three-week period in January and February, encouraging fans to join the conversation on Twitter. The rollout will culminate in the debut of the #NOWISEVERYTHING brand manifesto video on February 4, 2015, featuring the brand's fun, fresh, and energetic vibe.
The February campaign also encourages the NEO community to play an active role in defining the brand's identity: by submitting their Now is Everything moment via NEO social platforms. In doing so, they have the chance to be featured in a user generated Now is Everything video.
This campaign is only the start of a year full of great and engaging activations, putting the NEO consumers at the heart of everything the brand does and inviting them to help shape the Label. NEOs global style icon Selena Gomez will also play a vital role and support all of the upcoming activations.
In 2014, NEO has already involved its fans and consumers to take a more active part in the brand by incorporating user-submitted content on its social media feeds, supplying a video mixer app to create brand videos, and by empowering the NEO community to curate the FW14 fashion show, #NEOrunway, in the world's first-ever tweet-powered fashion show.
To stay up to date on all things NEO, including the brand's fresh new looks, visit http://www.adidas.com/neo or visit the NEO Twitter account @adidasNEOLabel.
adidas NEO Label is available through the adidas.com online shop, in NEO stores and wholesale accounts around the world.
RaEsa Benjamin WardleSports Style PRUnited StatesRaEsa.Benjamin-Wardle@adidas.com212 352 6134503 348 7367