• 01-AUG-2017

adidas Athletics Unveils Latest Reigning Champ Collection With Dak Prescott

Dak Hero

Collaboration Features New PureBOOST and alphabounce


Portland, Ore. Aug. 1, 2017 – adidas today introduces the latest drop of the adidas Athletics x Reigning Champ collaboration in a campaign with Dallas Cowboys quarterback Dak Prescott. The premium apparel and footwear collection fuses the latest in adidas innovation with Reigning Champ’s meticulous craftsmanship and minimalist aesthetic.

The drop includes new editions of running silhouettes PureBOOST and alphabounce. The circular knit speckled gray PureBOOST features a leather sockliner and heel inserts, while the light gray alphabounce features a leather sockliner and eyestays, and space-dyed engineered mesh.

The latest Athletics x Reigning Champ collection is highlighted by tees, pullovers and pants for men, tights and crop tops for women, and hoodies and Jacquard bombers for men and women that are built with a unique Primeknit weave engineered to provide comfort and style through complex patterns.

In a :30 film, Prescott showcases how the game will take you places and how the spotlight follows hard work, perseverance and focus. Model and designer Indyamarie Jean shows off the women’s collection in her own :30 spot.

The footwear ranges from $140 for alphabounce to $180 for PureBOOST and the apparel ranges from $45 to $210.

The collection launches globally on August 4 on adidas.com, select adidas stores, Reigning Champ online, Reigning Champ flagship stores and select fashion boutiques.  Footwear will drop Friday, Aug. 25 in the U.S.

For more information and images visit adidas US NewsStream and join the conversation on Twitter and Instagram using #PureBOOST and #alphabounce at @adidasUS, @adidaswomen and @adidasFballUS.