• 04-JAN-2017

adidas Originals XBYO Lookbook

X BY O (61)

adidas Originals presents the official lookbook imagery for XBYO, a brand new apparel range that captures the essence of the 3-stripes design philosophy. In the deconstructed lookbook, the collection’s understated aesthetic and progressive approach to the essential sportswear wardrobe is brought to its full realization, modelled by contemporary cultural icon Adwoa Aboah and New York rapper Desiigner.

Rooted in the Fall/Winter 2001 inaugural adidas Originals apparel collection that informs the new collection, the lookbook sees Aboah and Desiigner modelling essential pieces from the XBYO collection, set against a disruptive backdrop of VHS noise that harks back to the golden era of street culture. Shot on both digital and film, the lookbook’s hazy, nostalgic aesthetic stays true to the referential nature of XBYO, refining classic 3-stripes designs to the nucleus to create a timeless range of contemporary classics. The end result is a striking visual representation of what XBYO stands for as it prepares to hit stores this month.


Global Release Date: January 5th, 2017