• 10-JUL-2014

adidas Primeknit Technology Drops in US for First Time with adizero Prime Boost

adizero Prime Boost
For the first time, Boost and Primeknit technologies are combined to deliver the adizero Prime Boost. The Primeknit upper, constructed by digital knitting technology, carefully engineered to provide a precision fit that keeps your foot locked in place while Boost cushioning provides energy return mile after mile. The environmentally friendly shoe's sole uses the same design as the adizero Adios Boost, which has been worn by winners of 17 major marathons.

adizero Prime Boost is available for $200 on July 13 at adidas.com and adidas Sport Performance stores in Black/White/Solar Red.

Join the conversation on Twitter at#boost and @adidasUS and check out facebook.com/adidasrunning.