Heritage Reborn: adidas Originals Reimagines its Iconic Archive with Xeno, EQT #/3F15, Athleisure and Primeknit Packs
This new range plays with the cultural consciousness surrounding adidas: the shapes, the details, and the colors that define the brand. These elements are then re-contextualized, boasting future-forward constructions, fabrics, and silhouettes—even applying footwear materials to apparel. It's a pioneering approach to the archive.
Key pieces within the collection distill the essence of this thinking. Within the Xeno pack, the XENO Windbreaker utilizes iridescent, reflective footwear materials to fuse the best of performance and fashion. Featuring contrast inserts and drawstrings with refined metal tipping, the jacket conjures an iconic vision of the future.
The EQT #/3F15 pack offers a fearless re-mastering of the Equipment trainers, billed at the time of its original launch as "only the best for the athlete." Taking this brief to heart, adidas updates these shoes as the EQT #/3F15 with cutting-edge adidas Primeknit and BOOST™ technologies and glow-in-the-dark details—new constructions and new silhouettes built on a classic foundation.
Functional, premium, and subtly branded, the Athleisure pack boasts elegant staples that bridge fashion and street. Here, the EQTs take on refined shades of khaki, black, and grey, again featuring an adidas Primeknit upper and white BOOST midsole and available in low-tops and mids.
adidas' latest breakthrough material debuts on apparel for the inventive yet stylish Primeknit pack. The radical fabric—renowned for its flexible, breathable qualities that ensure a perfect fit—comprises the Jacket PK, which also features concealed metallic zippers, a drawstring hood for one-hand adjustment, and subtle 3-stripe branding. Perfectly embodying the collection's imaginative spirit, the Jacket PK employs the best of adidas' technologies in new and modern ways.
Global release dates:
EQT #/3F15: Nov 28th
XENO: Dec 5th 2015
Athleisure: Dec 19th 2015 & Jan 16th 2016
Primeknit: Jan 16th 2016
US Retailers listed below:
Barney's New York Madison Avenue
Shoe Gallery Inc.
Social Status Charlotte
Social Status Greensboro
Social Status Pittsburgh
Social Status Raleigh
The Darkside Initiative
UBIQ Walnut Street
UNDFTD La Brea
RaEsa Benjamin WardleSports Style PRUnited StatesRaEsa.Benjamin-Wardle@adidas.com212 352 6134503 348 7367