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23-NOV-2016

New Yorkers Score Pairs of AlphaBOUNCE XENO Before Black Friday

New Yorkers were given a chance to score pairs of adidas AlphaBOUNCE XENO last night before they’re available on Black Friday through a scavenger hunt in Brooklyn. @1st instinct, @Humzadeas and @RobinNYC dropped clues to locate murals with invisible paint activated by light, similar to adidas’ XENO technology, across Nolita, Williamsburg and Bushwick. The first 25 people to find the mural at each location unlocked free pairs from a van with lockers full of Alpha XENO waiting around the corner.

#AlphaBOUNCE