• 18-AUG-2016

VIDEO: adidas Originals Brings Back ‘The Tunnel + Launches NMD_XR1

For one night only, adidas Originals created ‘The Last Encore’ event at the legendary nightclub ‘The Tunnel’, transporting guests through the art and sound of New York City’s 90s hip-hop glory days. With live performances by Pusha T and Desiigner, DJ sets by Clark Kent and Kitty Cash, guests channeled the energy and raw emotions evoked at ‘The Tunnel’ over the last 25 years. Considered the birthplace of underground hip hop and home court for rap’s biggest names of the 90s, adidas Originals takes cues from past to inspire a new generation of music lovers. In a reportage style video recap, adidas Originals exhibits the epic one-night only celebration we called ‘The Last Encore’!

As part of the Future campaign revealed earlier this year, adidas Originals continues to take cues from the past to inspire the future by tapping into the sounds and visuals of an era past.  In conjunction with ‘The Last Encore’ celebration, adidas Originals releases the NMD_XR1 today, August 18.

The new NMD_XR1 and additional colorways of the widely popular NMD_R1 are available at adidas.com, adidas retail locations and select retailers nationwide.