adidas StellaSport Spring/Summer 2016 Launch Event
On Thursday, 14 January 2016, adidas SA launched the StellaSport Spring/Summer 2016 range at Bounce Inc, an on-trend trampoline park in Midrand, Johannesburg. To illustrate the versatility and epitomise the youthful energy of the training wear, guests, consisting of media, bloggers and the country’s up and coming female celebrities were kitted out in the new range and treated to a tailored Parkour class, led by professional South African Parkour instructors.
Using the official campaign hashtag, #adidasStellaSport, adidas South Africa caused quite a buzz on social media with many SA celebs and media houses tweeting images and videos of their unique experience.
Gugu NtuliPerformance PR ManagerSouth AfricaGugu.Ntuli@adidas.com27 (0)21 442 6200