• 22-FEB-2016

adidas StellaSport Spring/Summer 2016 Launch Event


On Thursday, 14 January 2016, adidas SA launched the StellaSport Spring/Summer 2016 range at Bounce Inc, an on-trend trampoline park in Midrand, Johannesburg. To illustrate the versatility and epitomise the youthful energy of the training wear, guests, consisting of media, bloggers and the country’s up and coming female celebrities  were kitted out in the new range and treated to a tailored Parkour class, led by professional South African Parkour instructors.

Using the official campaign hashtag, #adidasStellaSport, adidas South Africa caused quite a buzz on social media with many SA celebs and media houses tweeting images and videos of their unique experience.