South Africa, 27 March 2018 – Today, adidas Running releases the evolved AlphaBOUNCE Beyond, a silhouette built to enable athletes to break beyond their potential and experience limitless performance.
Fusing progressive design, leading functionality and aesthetics, the silhouette is designed for athletes who dominate the game and use running as a training tool to become the best on the field. To celebrate this and challenge the Alpha athlete to incorporate more running into their training to gain a competitive edge, adidas Running has created the ‘Run The Game’ campaign. The second phase of the star-studded launch features adidas’ most elite athletes including Real Madrid football player Gareth Bale, three-time US All-Star team basketball player Damian Lillard and All Blacks fly-half Beauden Barrett.
Mike Jaeggle, Marketing director, adidas SA, said “Running is central to an athlete’s movement and it’s exciting to see big names in sport such as football player Gareth Bale, basketball player Damian Lilliard, and rugby fly-half Beauden Barett incorporating running into their training. With the new AlphaBOUNCE Beyond adidas strives to give athletes confidence in their footwear to run with speed and comfort”.
Engineered for power, speed and conditioning, the AlphaBOUNCE Beyond incorporates adidas’ most innovative technologies and materials which combine to provide three key benefits for athletes: fit, feel and transition.
SUPERIOR FIT is given due to a new one-piece FORGED Mesh Upper, a breathable engineered mesh upper with FORGED zones, designed using Aramis technology and oriented to provide dynamic support and stability for linear and multi-directional movements. Perfect for athletes who need to change direction and react quickly on the pitch.
ENHANCED FEEL is delivered through a Stretched BOUNCE Midsole, a high-performance, lightweight EVA midsole that has been purposely stretched to accommodate movement in any direction. This combines with an Extended Heel Support system that hugs the heel and midfoot for enhanced stability and a ‘locked-in’ feel upon first step-in, so athletes feel supported and stable as they influence the game.
ULTIMATE TRANSITION is integrated by a Continental Rubber™ Outsole which provides the ultimate durability for athletes against wear and tear, in addition to superior traction on wet and dry surfaces. This traction allows athletes to grip the floor as they change pace and direction during the game.
The AlphaBOUNCE Beyond has a retail price of R1599 and will be available on adidas ecomm
and in stores from 5th
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